Haaga-Helia Porvoo Campus Social Media Handbook

SOCIAL MEDIA HANDBOOK
FOR STAFF AND STUDENTS
This handbook offers some real-time marketing tactics for social
media to promote our campus, events and engage your target
audiences. Social networks are today’s promotion channels as per
many studies, Facebook is the single most effective channel fo
social media marketing. Also, Facebook is the number one social
media for millennials.
The handbook is designed to help students in their project work
and taking their first steps into social media and marketing. The
guidelines also aim at unifying the social media promotion of the
campus. The handbook is in line with the Haaga-Helia communication
guidelines Verkkoviestintäohjeet and Principles of using
social media at Haaga-Helia that can be found on the intranet, and
it can be used in all study related matters – in projects, events,
campus promotion etc.
The Haaga-Helia, Haaga-Helia Porvoo Campus social media channels,
and hashtags and key words are listed at the end of this
handbook. Also, contact information for communications department
and Porvoo social media contact persons can be found in
this handbook.
Design and layout By Gisell Quignard
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