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5 THE TARGET<br />
Study your target group and their<br />
use of social media. You can choose<br />
your social media channels for each<br />
target group only after a proper<br />
analysis and which HH <strong>Porvoo</strong><br />
<strong>Campus</strong> channels you use and<br />
which HH channels to involve.<br />
LARGER MASSES<br />
6<br />
Notify the communications department at<br />
viestinta@haaga-helia.fi<br />
if you wish to attract larger masses.<br />
7 FIX DEADLINES<br />
Decide when and how the account will<br />
be opened and closed.<br />
9 SCHEDULE<br />
Make a schedule: who posts, when<br />
and how often; plan how to attract<br />
people and publish posts e.g. behind the<br />
scenes even before the event or in the<br />
research phase of your project.<br />
ACCESS AGREEMENT<br />
PHOTOS ON Flickr<br />
8<br />
Create a folder at <strong>Porvoo</strong> <strong>Campus</strong><br />
Flickr and use it as your photo archive.<br />
Remember to label your photos.<br />
10<br />
Make an agreement with your<br />
coordinator and agree on who has<br />
access and posts on the campus accounts.<br />
3.
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