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BRANDING IN YOUR SALON<br />
Why is product<br />
so important?<br />
Reassures customers that you use the best products.<br />
• Looks a lot more professional – it helps to elevate the image of your Salon.<br />
• Supports onward retailing e.g if the customer has seen product branding throughout their<br />
treatment, it makes selling a related retail product (in a branded bag of course!) much easier.<br />
• Helps differentiate you from your local competitors.<br />
What can you do TODAY?<br />
• Look at your Salon with fresh eyes…How is product displayed…on counter top stands or loose<br />
on a shelf? Do you need more wall displays to free up extra space?<br />
• Display posters, leaflets & window stickers in your Salon – pop posters in frames to match your décor.<br />
• Make sure product brand logos are on your website and treatment menu to clearly show the brands<br />
you use in your Salon. This helps new customers understand the high level of service you offer.<br />
• Use branded towels for your treatment so customers see you provide a fully branded experience.<br />
• Have you got branded gift bags for retail purchases? This conveys to customers you are concerned<br />
with the small but important details.<br />
How can you get extra support?<br />
We offer support items such as product displays, marketing point of sale and workstations.<br />
Please speak to your Area Manager today.<br />
For more information please contact us.: T: 01827 280 080<br />
20 www.graftons.co.uk E: sales@graftons.co.uk
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