REVEALED Spring Summer 2019

SPRING/SUMMER 2019 

www.graftons.co.uk

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WELCOME 

www.graftons.co.uk E: sales@graftons.co.uk 

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We don’t know about you, but we always feel a touch 

more optimistic with the arrival of Spring, even if the sun 

isn’t shining. With this injection of new energy comes our latest 

edition of Revealed, packed to the rafters with new launches. 

Alongside brilliant seasonal collections from ORLY and IBD we 

have the UK’s No. 1 tanning brand, eyelash extensions to leave 

you envious and an exciting new brand to hit the shelves. 

Put your feet up, grab a cuppa (and a biscuit) and leaf 

through the pages to discover all that this 

Graftons 

Team x 

Spring/Summer season has to offer. 

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SPRING/SUMMER 2019 

CONTENTS 

4–5 BEHIND THE UK'S NO.1 TANNING BRAND 

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6–7 RADICAL OPTIMISM FROM ORLY 

8–9 THE NEW GEL BRAND IN TOWN 

10 NATIONAL TELEVISION AWARDS 

11 NATURAL NAIL TAKEOVER 

12-13 STUDIO STRIP LASHES 

14 ORLY EUPHORIA 

15 LONDON FASHION WEEK 

16-17 SKIN REPUBLIC HAND TREATMENTS 

18 ORLY GLAMOUROUS GIFTS 

19 ORLY BRAND AMBASSADOR PROGRAMME 

20-21 WAXING 

22-23 EXPRESS LASHES 

24 MUA TOOL KIT ESSENTIAL 

25 LEARN EXTENSIONS ONLINE 

26-27 IBD BRAND AMBASSADOR AND THE PINK MOTEL 


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10 

AWARDS 

For more information please contact us: 01827 280 080 

www.graftons.co.uk sales@graftons.co.uk 

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NOW AVAILABLE FOR PROFESSIONALS! 

Q&A WITH THE 

UK’S NO. 1 

TANNING BRAND 


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HOW DID BONDI SANDS START? 

Bondi Sands was created when Melbourne’s Blair 

James, who used to run sun bed salon, had to come 

up with a new business idea following the decision 

made by the State Government to ban them. 

So, he partnered with his friend Shaun Wilson 

and Bondi Sands was started. 

The brand was inspired by Australia’s most 

well-known beach and a desire to make the ultimate 

tan accessible to everyone. Their salon quality 

formulas work to give you an even, naturally golden 

tan that hydrates and nourishes your skin meaning 

you stay bronzed for longer. 

WHAT MAKES BONDI SANDS A SALON 

QUALITY FORMULA? 

All Bondi Sands tanning products are derived from 

salon quality formulas. That is, a formula defined by 

a premium green/blue dye that results in a natural 

looking tan. Many other tanning brands’ formulas are 

based on an orange/yellow dye, using lower quality 

ingredients, which can result in an orange skin tone. 

HOW LONG DOES A PROFESSIONAL 

BONDI SANDS TAN LAST? 

A Bondi Sands tan should last between 5 - 7 days, 

and with good preparation and moisturising it 

can last even longer. Dry skin speeds up the skin’s 

natural exfoliation process so moisturising is key to 

prevent a tan from fading too soon. 

IS BONDI CRUELTY FREE? 

Bondi Sands is opposed to animal testing and none 

of our products have been tested on animals. 

WHICH PRODUCT WOULD YOU RECOMMEND 

TO A CUSTOMER LOOKING FOR THE DARKEST 

TAN? 

The newest edition to the Bondi Sands professional 

range, the Ultra Dark Salon Solution is their most 

advanced formula yet. Enriched with nourishing 

Aloe Vera and Vitamin E, it uses the highest level 

of active ingredients to create the darkest self-tan 

achievable. Professional artists and salon owners can 

now provide their clients with this ultra-hydrating 

solution whilst developing an ultra dark glow. 

WHAT MAKES BONDI SANDS PROFESSIONAL 

RANGE SPECIAL? 

With the same award winning colours Bondi Sands 

is renowned for, their Professional Solutions are 

enriched with Aloe Vera and infused with a fresh 

scent of coconut that can be washed off just two 

hours after application. Bondi Sands Professional 

Solution is set to become the number one 

professional tanning brand in the UK with premium 

products at affordable prices. 

DO YOU HAVE ANY CELEBRITY FANS? 

Bondi Sands has a large celebrity following, with 

A-listers such as Kylie Jenner, Megan Mckenna, 

Charlotte Crosby, Carli Bybel, Chloe Simms, 

Georgia Toff and many more! 

#BONDISANDS

AUSTRALIAN MADE, 

GLOBALLY LOVED. 

EASY TO USE PROFESSIONAL 

FORMULAS THAT DELIVER 

THE ULTIMATE AUSTRALIAN 

TAN EVERY TIME. 


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Dual Action Tanning Actives 

2 Hour Express Tan 

Coconut Scent

NEW FROM ORLY 

A healthy dose of 

Radical Optimism 


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OP706 

6pc polish set 

£30.65+VAT 

(1 free polish) 

New for Spring 2019 from ORLY 

are the sophisticated yet bright 

tones of their latest seasonal 

collection: Radical Optimism. 

This refined pastel pallet of crème and 

shimmer colours feels packed with 

positivity. Fresh peach, coral and pink with 

iridescent aqua blue combine with a cool 

nude and pastel lilac to form an uplifting 

range. These can be applied as single 

colours or combined to 

create refreshing new looks. 

Call or visit www.graftons.co.uk 

OB199 

4pc Mini set 

£10.00+VAT 


OX35002 

6pc Gel FX set 

£65+VAT 


COMING UP ROSES 

OP707 

18pc polish collection 

£91.95+VAT(3 free 

polishes) 

Single Lacquers 

£6.13+VAT ea 

EVERYTHING’S PEACHY 

NEW 

GLASS HALF FULL 

LOVELLA 

FREE POSTER FOR YOUR SALON WITH EVERY 

PURCHASE OF RADICAL OPTIMISM 

POSITIVE CORAL-LATION 

SPIRIT JUNKIE 

P O L I S H 

ORLY Beauty UK 

M A N I C U R E

Adding to the Breathable range, ORLY 

has created a set of interstellar shades 

inspired by other worldly, sci-fi style tones. 

Opulent deep onyx and dynamic shimmers 

and glitters in shades that feel somehow both 

earthy and futuristic, encapsulated in ORLY’s 

innovative treatment and colour formulation. 

COMET RELIEF 

BREATHABLE IN SPACE 

FREUDIAN FLIP 

ELIXIR 


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MOONCHILD 

YOU’RE A GEM 

MIND OVER MATTER 

Single Lacquers 

£7.13+VAT ea. 

OR25102 

21pc display 

£130.14+VAT

There’s a new nail brand 

in town and they aren’t taking 

any prisoners! 

So, who actually are 2am? 

This is what they say... 


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"Let’s be crystal: we’re about nails. 

We’re about what’s hot, what’s not, 

what works in the office, at a party, at 

who-the-hell-knows-where at 2am. 

We sell affordable, desirable gels with a sh*tload of new and on-trend colours. 

We’re not afraid to speak our mind – we’re here for the young, independent woman 

who knows exactly what she wants. 

We know nails, we know trends and we make envious collections. 

We’re playing it different, we aren’t putting our colours together any old way. 8 reds, 9 pinks, a black, a white – 

bblah blah 

Boring… 

So we created a core line up with the colour hues and fierce females behind them: 

Love a muted hue? It's 'Put Me on Mute' 

Slay those pinks and reds? You're absolutely 'Queeeeen' 

Love a nude? Then honey, let's 'Get Naked' 

We’ve got those hues covered: 7 collections. 12 colours each. 

And then we gave them attitude…. 

It’s not just about the gel nail lacquer, it’s about the name we called it…" 

Get 

NAKED 

£4.99 

+VAT 

And with names 

like ‘Daddy Issues’, 

‘Zero F’s Given’, ‘Bunny Boiler’, 

‘Trust No One’ & ‘Morning After’ 

we are pretty certain these Gels aren’t 

going to be sitting on the shelves long….. 

What colour will you be wearing? 

Mines ‘Hot Mess’ 

2amlondon.com

Put me on 

MUTE 

– 9 


TONE 

me down 

Paint me a 

FESTIVAL

BEHIND THE SCENES 

GRAFTONS AT THE 

NATIONAL TELEVISION 

AWARDS 

In January you may have seen some of our brands strutting 

their stuff alongside celebs at the National Television Awards. 

We had two suites at the ceremony for celebs and we offered a 

range of treatments backstage with Secret Spa. 

A host of celebs and MUAs could be spotted making the most of our 

ORLY manicures, Eyelash Emporium Strip Lashes, Skin Republic Sheet Masks 

and Carmex lip balm for their pre-award pamper & prep. 


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HIGHLIGHTS 

Amongst the highlights were celebs 

such as Kimberly Walsh, Katie Piper, 

Denise Van Outen, Olivia Buckland, 

Pips Taylor, Eyal Booker, Anna Williamson, 

Josh Patterson, Pete Wicks, Vicky Pattison, 

Megan McKenna, Georgia Kousoulou, 

Charlotte Dawson, Tommy Mallett and many 

more. We also had MUAs to the stars like 

Toby Salvietto, Lo Dias.

NATURAL NAIL TAKEOVER 

Taking a look at nail trends for 2019 we are seeing a rise in demand for natural, healthy nails. Often it’s difficult 

to keep your nails looking in tip top condition, especially if you’re a fan of nail extensions and lacquer, and that’s 

where Nailtiques comes to the rescue… 

For almost 20 years, Nailtiques has been the innovator for worldwide nail care and salon approved nail care 

systems. With its specially formulated protein formulas and nail care treatments, Nailtiques has grown a global 

customer base and won countless awards and accolades. 

VOGUE MAGAZINE 

“This renowned treatment has a unique blend of conditioning ingredient which work harmoniously 

with the protein” 

MARIE CLAIRE MAGAZINE 

Beauty editor commented on nailtiques Formula 2 “I don’t know what I’d do without this nail 

strengthener – it stops my nails flaking and breaking in winter” 

ALLURE MAGAZINE 

Nailtiques Nail Protein (Formula 1, 2 & 3) was named Editors’ Favourite. 

“Nailtiques nail protein proved indestructible” 

INSTYLE MAGAZINE 

Winner of Best Beauty Buys for over 11 years 

BLOGGER MUST-HAVE 

Formula 2 is gaining a reputation as a blogger must-have, 

especially when repairing nails after acrylics or 

strengthening weak nails. 

Nicole Guerriero - 2.9 Million YouTube Subscribers. 

“This is the one thing you want to get… it made 

such a difference in my nails” 

Christine Kobzeff – 700K subscribers. 

“This is a must-have product for me” 

SAVE 20% ON ALL NAILTIQUES 

ESSENTIALS THIS APRIL 

Travel Sizes 

N213 Hand Conditioner 1oz £3.04 £3.80 (RRP £7.35) 

N212 Cuticle & Skin Gel 1/4oz £3.28 £4.10 (RRP £7.90) 

N211 Nail Moisturiser 1/4oz £3.28 £4.10 (RRP £7.90) 

N245 Oil Therapy 1/8oz £3.04 £3.80 (RRP £7.35) 

N201 Formula 1 1/8oz £3.72 £4.65 (RRP £9.00) 




11 10 

Nicole Guerriero

STUDIO STRIP 

LASHES HAVE 

ARRIVED 

From Eyelash Emporium Pro comes a collection of 10 unique 

and show-stopping strip lashes. The lashes are faux mink, 3D and 

luxurious with the ability to reuse each set up to 20 times. 

They can be used as an express treatment in conjunction with Eyelash Emporium’s 

lash extensions, an addition to an MUA’s make-up offering or a direct retail opportunity 

to customers. 

Speak to us about stocking these Studio Strip Lashes on 

01827280080 or visit www.graftons.co.uk 


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Packages available. 

RRP £8.95 EACH 

TRADE PRICE: £27.08 (EX VAT) (6 PACK) 

Trade customers cannot purchase singularly, 6 pack only. 

Act Natural 

After Party 

Extra AF 

So Dramatic 

Walk Of Frame 

Dusk 'Til Dawn 

Make A Scene 

Money Shot 

Thank U, Next 

Get That Angle

Introducing 

STUDIO STRIP LASHES 


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IT'S BRITTNEY, BEACH 


MUY CALIENTE 

ON YOUR WAVE LENGTH 

ROSE ALL DAY 

WARM IT UP 

WHAT'S THE BIG TEAL 

LAUNCHING JUNE 2019 

ORLY Beauty UK 

www.graftons.co.uk 

For more information on ORLY 

education courses please contact us on 

T: 01827 280 080 E: sales@graftons.co.uk

LONDON FASHION WEEK SS19 

THE LATEST 

NAIL LOOK 

FROM THE CATWALK 

ORLY has always been proud to be working 

with the fashion industry to create nail looks to 

compliment upcoming fashion trends. For years ORLY 

has been spotted on models and 

catwalks by some of the best designers at London Fashion Week. 

For Spring/Summer 2019, ORLY created looks with designers 

Julien Macdonald and Sadie Williams. 

GLITZ & GLAMOUR 

BY JULIEN MACDONALD 

Alongside Julien’s embellished designs, Karen Louise created an elegant look for 

the models with pastel pink toes in ORLY Breathable Kiss Me I’m Kind and metallic 

rose gold fingers with ORLY Rage. 

MOTOR MADNESS 

BY SADIE WILLIAMS 

Sadie Williams’ collection SS19 collection is inspired by the motor world 

with bold textile designs. Creating a nail look for this show involved 

using 11 ORLY lacquer and ORLY Breathable shades in intricate, 

geometric designs such as chevrons, checked flags 

and lightning bolts. 


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Give your hands an ultra-lux at home treatment 

with our new range of Hand Masks. 

SR043 

SKIN REPUBLIC 

NOURISHING AVOCADO 

Trade £30.70 – RRP £5.99 

Locks in hydration, intensely 

nourishes and soothes for 

velvety-soft hands. 

SR044 

SKIN REPUBLIC 

RETINOL 

Trade £30.70 – RRP £5.99 

Enriched with Retinol to help 

target signs of aging. 

SR042 

SKIN REPUBLIC 

EXFOLIATING 

Trade £30.70 – RRP £5.99 

Alpha hydroxy acids gently 

exfoliate, removing rough, 

dry skin. 


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SR045 

SKIN REPUBLIC 

NAIL + CUTICLE 

Trade £30.70 – RRP £5.99 

Nourishing growth treatment 

helps nails appear longer 

stronger and healthier. 

SR046 

SKIN REPUBLIC 

24K GOLD 

Trade £35.80 – RRP £6.99 

Warming thermotherapy 

technology helps revitalise dry 

skin. 

www.theskinrepublic.co.uk 

@skinrepublicuk

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GLAMOUROUS GIFTS 

SUMMER GIFTING 

HOLOGRAPHIC HUES 

ORLY has created two 

holographic nail file bags for the 

season, each with a large file and a 

smaller precision file in two pastel hues. 

PZ318 Lilac Crystal Nail File Set 

PZ319 Pink Crystal Nail File Set 

£7.95+VAT 

(£14.95 RRP) 


PUNCHY PASTELS 

We think this ORLY 

geometric clutch bag is the 

perfect compliment to this 

season’s sophisticated pastel 

collection: Radical Optimism. 

PZ320 

Trade: £5.00+VAT 

(£10.00 RRP) 

RETAIL ME! 

Spend over £150.00 in ORLY 

products this Spring and receive 

10 free Geometric bags worth 

£100.00 to give away with ORLY 

retail items as an incentive to buy 

2 items or more! 

AVAILABLE SUMMER 2019

Learn with 

Learn online 

@ORLYBeautyUK on YouTube 

We want everyone to have access to our first class 

education, learn new skills, nail art and discover our new products. 

Visit our YouTube Channel to find out the latest product news 

and expert step-by-step videos. 

More than just painting nails! 

Here at ORLY UK we have a wealth of knowledge and in-house experts who can 

help you to hone your skills and increase your sales success. 

We offer course in: 

Retailing 

PR & Social Media 

Merchandising 

Event Planning 


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FIND OUT MORE 

Please contact us: 01827 253 302 

www.graftons.co.uk education@graftons.co.uk 

Congratulations to therapists 

Lauren Galligan from 

Mallory Court and Charlotte 

Cameron from The Greenway, 

for passing their ORLY Brand 

Ambassador Course.

WAXING 

DOES ONE WAX SUIT ALL? 

The short answer to that question is no. 

One wax doesn’t suit all, in fact with the wide choice 

of different waxes on the market it’s even easier to match the 

right wax product and brand to your clients’ needs… 

BODY WAXING 

For a flexible wax that is suitable for waxing multiple 

areas of the body at one time, we recommend GiGi’s Flex 

Wax. It’s an innovative formula that stays flexible even 

when set. 

GG0349 13oz. £8.95+VAT 


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INTIMATE WAXING 

Intimate waxing needs a hard wax that is effective on course hair but gentle 

enough for use on sensitive areas. GiGi Brazilian Body Hard Wax is our choice, 

it’s perfect for delicate areas and helps to reduce pain. 

EXPRESS WAXING 

For a quick application that works well for body and 

facial waxing we would choose Clean+Easy’s roll on 

wax system. We wouldn’t recommend it for intimate 

waxing though. 

CL631 (3 Pack) £8.00+VAT 

GG899 14oz. £7.95+VAT 

PRESCRIPTIVE WAXING 

GiGi is the perfect 

waxing brand to use 

when taking the prescriptive 

waxing concept. This method 

allows for a deeper understanding 

of which products would be most 

suitable for your clients’ individual hair 

and skin type.

FACIAL WAXING 

When it comes to facial waxing we think GiGi has such an innovative 

solution. GiGi’s Charcoal Detox Hard Wax combines beneficial 

charcoal skincare with facial waxing. The advanced formulation 

removes unwanted facial hair and unclogs pores at the same time. 

GG286 13oz. £10.95+VAT 

PRECISION WAXING 

A fine line roller such as Clean+Easy’s Roll Head is perfect for 

creating a perfect and precise waxing application. 

The shape of the ultra slim roller hear allows you to create defined 

eyebrows and follow the contours of the face. 

CL636 (3 Pack) £5.00+VAT 


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FREE 

GiGi Sure Clean 

when you spend over £30 on 

any of our professional products! 

• Fastest and most effective way of 

cleaning your GiGi Wax Warmer! 

• All-purpose surface cleaner 

•Removes wax, dirt and stains 

from carpets, clothing, 

flooring, and upholstery. 

Worth £5.95

www.graftons.co.uk E: sales@graftons.co.uk

Follow us 

www.graftons.co.uk E: sales@graftons.co.uk

MUA TOP TIPS 

CARMEX: THE MUA TOOLKIT ESSENTIAL 

Carmex is synonymous with healthy, moisturised lips. 

As one of the biggest selling lip balms in the UK, Carmex is the go-to product for many, including make-up artists. 

Ask any MUA and they’ll say the key to getting great lipstick colour that lasts are smooth, healthy lips. Carmex can 

be found pride of place in many MUAs’ toolkits as an excellent lipstick primer. 

Here are some MUA Top Tips for striking lips: 

Exfoliate – soft, smooth lips are the perfect surface for applying lipstick to. You can use a wet toothbrush as a 

great lip exfoliator to remove any chapped skin before priming. 

Prime – priming lips helps lipstick to stay put for longer. Use Carmex lip balm as the ultimate lipstick primer. A 

Carmex lip balm with SPF will also help protect against harmful UV rays. 

Create – use a shade of crumbled or broken eye shadow and blend it with some Carmex lip balm to apply with a 

brush and create your own unique shade of lipstick with staying power. 

Carmex has a bundle of MUA and celeb fans such as Beau Parrish, Toby Salvietto, Anna Lingis , Vicky Pattison, 

Georgia Kousoulou, Megan McKenna, Katie Piper and Anna Williamson. 


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it’s that easy! 


SCAN ME 

or visit ORLYBeautyUK on youtube 

ORLY Beauty UK


#IAMIBD 

Brand 

Ambassadors Wanted 

We are looking for boss 

babes to represent IBD 

and what we stand for. 

Brand ambassadors that can be 

individYOUal, express themselves 

creatively and not be held back by rules. 

WHAT’S IN IT FOR YOU? 

If you become an ambassador, you will receive 

a year’s supply of FREE product, in return for 

doing what you do best – creating bad a$$ manis, 

sharing your content with us and really shouting 

about the brand. 

There are plenty of perks, we’re a social brand so expect nights 

out and nights away with the team. We have BIG plans for 2019 

and we need the most inspiring techs in our nail gang. 

WHERE DO I SIGN UP? 

Use #IAMIBD in your pics on Instagram to show us your skills and DM us 

the reasons why you think you would make a boss brand ambassador. 

MOTEL ME ABOUT IT 

AMERICANA MAMA

The Pink Motel 

Collection 

Own the Summer vibe with our latest seasonal collection, inspired by freewheeling it 

down the American desert highway. 

Be in cruise control of your destiny as you speed down an endless stretch of road. There are no 

rules here, with the wind in your hair and the sun on your back. Rock up at a roadside motel, 

catch some well-needed shut-eye and get on the road again. 

A collection bursting with timeless American colour to get you in the mood for an adventure to 

remember. Choose from classic light and bright pinks, cool blue-greens or sunny yellows – the 

tones of a true American desert road trip. 


VROOM SERVICE 

VACANCY YOU LATER 

SUNNIES & SCARVES 

DINNER DARLING 

CLUE ME IN 

STYLE FOR MILES 

COMING SUMMER 2019

2amlondon.com

REVEALED Spring Summer 2019

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