ORLY Breathable Treatment + Colour
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CHAPTER 5 SECTION 6 | 3<br />
<strong>Breathable</strong> <strong>Treatment</strong> + Color<br />
breathable treatment + color<br />
Introducing the first ever Professional <strong>Treatment</strong> + Color. <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color offers<br />
strength-boosting benefits of a nail treatment and color with Advanced Oxygen Technology.<br />
WHAT IT’S FOR<br />
All-In-One <strong>Breathable</strong> Formula: a treatment, basecoat, color, and topcoat.<br />
<strong>Breathable</strong> treatment + color<br />
WHY YOU NEED IT<br />
Breathe New Life into Your Nails<br />
<strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color is the first ever professional<br />
<strong>Treatment</strong> + Color in one. The All-In-One formula contains Advanced<br />
Oxygen Technology plus Argan Oil, Pro-Vitamin B5 and Vitamin C to help<br />
improve hydration, stimulate nail growth and heal damaged nails.<br />
THE TECHNOLOGY<br />
The Advanced Oxygen Technology creates a non-occlusive film, which allows<br />
oxygen and hydration to penetrate and reach the nails. Similar to the<br />
technology of a contact lens, it allows oxygen and hydration to pass<br />
through, promoting nail growth, increasing nail strength and helping heal<br />
damaged nails.<br />
HOW TO USE<br />
1) Start with clean, bare nails.<br />
2) Apply two coats of your favorite <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color.<br />
*For extra shine and protection, apply one coat of <strong>ORLY</strong> <strong>Breathable</strong><br />
<strong>Treatment</strong> + Shine.<br />
*For Professional, basic manicure preparation steps are needed.<br />
Available Sizes:<br />
.6 FL Oz/18mL<br />
PARTNER WITH<br />
GelFX 3-in-1 Cleanser - To thoroughly prep and clean the nails.<br />
Argan Oil Cuticle Drops - Extra hydration and nourishment for cuticles<br />
and nails.<br />
Argan Oil Hand Crème - Instant moisture and smoother skin for especially<br />
dry, parched skin.<br />
KEY INGREDIENTS<br />
In conjunction with using the Advanced Oxygen Technology:<br />
Argan Oil - Nourish, moisturize and improve skin elasticity. Improves dry,<br />
brittle nails and helps to reduce signs of aging.<br />
Pro-Vitamin B5 - Panthenol helps to increase the water retention capacity<br />
of nails and prevents dry brittle nails.<br />
Vitamin C - An antioxidant that helps protect the nails from environmental<br />
damage and free radicals.<br />
<strong>ORLY</strong> International 7710 Haskell Avenue Los Angeles, California 91406 USA • 800 275 1111 • 818 994 1001 • F 818 994 1144<br />
orlybeauty.com/pro
CHAPTER 5 SECTION 6 | 4
CHAPTER 5 SECTION 6 | 5<br />
<strong>Breathable</strong> <strong>Treatment</strong> + Color<br />
breathable treatment + color<br />
Introducing the first ever Professional <strong>Treatment</strong> + Color. <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color offers<br />
strength-boosting benefits of a nail treatment and color with Advanced Oxygen Technology.<br />
INGREDIENTS<br />
<strong>ORLY</strong> <strong>Breathable</strong> Nail Lacquer – CREME<br />
Ingredients: Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl<br />
Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Acrylates Copolymer, Sucrose Acetate Isobutyrate, Styrene/<br />
Acrylates Copolymer, Benzophenone-1, Silica, Trimethylpentanediyl Dibenzoate, Dimethicone, Trimethylsiloxysilicate, Argania<br />
Spinosa Kernel Oil, Ascorbyl Palmitate, Panthenol, Phenoxyethanol, Fucus Vesiculosus Extract, Aspalathus Linearis Leaf<br />
Extract, Water/Aqua/Eau, Propylene Glycol, Glycerin.<br />
May Contain (+/-):CI 77891 (Titanium Dioxide), CI 15850 (Red 6), CI 73360 (Red 30), CI 77491 (Red Iron Oxide), CI 77499<br />
(Black Iron Oxide), CI 77492 (Yellow Iron Oxide), CI 15880 (Red 34), CI 15850 (Red 7), CI 19140 (Yellow 5), CI 77163<br />
(Bismuth Oxychloride), CI 77510 (Ferric Ammonium Ferrocyanide), CI 42090 (Blue 1), CI 60725 (Violet 2), CI 47005 (Yellow<br />
10), CI 77000 (Aluminum Powder), CI 77489 (Brown Iron Oxide), CI 77007 (Ultramarines), CI 77266 (Black 2), CI 77288<br />
(Chromium Oxide Greens)<br />
<strong>ORLY</strong> <strong>Breathable</strong> Nail Lacquer – NEON CRÈME<br />
Ingredients: Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer,<br />
Acetyl Tributyl Citrate, Isopropyl Alcohol, Bis(Glycidoxyphenyl)propane/Bisaminomethylnorbornane Copolymer, Stearalkonium<br />
Bentonite, Acrylates Copolymer, Sucrose Acetate Isobutyrate, Styrene/Acrylates Copolymer, Benzophenone-1, Silica,<br />
Trimethylpentanediyl Dibenzoate, Aluminum Hydroxide, Dimethicone, Trimethylsiloxysilicate, Argania Spinosa Kernel Oil,<br />
Ascorbyl Palmitate, Panthenol, Phenoxyethanol, Fucus Vesiculosus Extract, Aspalathus Linearis Leaf Extract, Water/Aqua/Eau,<br />
Propylene Glycol, Glycerin.<br />
May Contain (+/-):CI 77891 (Titanium Dioxide), CI 15850 (Red 6), CI 73360 (Red 30), CI 77491 (Red Iron Oxide), CI 45380<br />
(Red 22), CI 45410 (Red 28), CI 77499 (Black Iron Oxide), CI 77492 (Yellow Iron Oxide), CI 15880 (Red 34), CI 15850<br />
(Red 7), CI 19140 (Yellow 5), CI 77163 (Bismuth Oxychloride), CI 77510 (Ferric Ammonium Ferrocyanide), CI 42090 (Blue<br />
1), CI 60725 (Violet 2), CI 47005 (Yellow 10), CI 77000 (Aluminum Powder), CI 77489 (Brown Iron Oxide), CI 77007<br />
(Ultramarines), CI 77266 (Black 2), CI 47000 (Yellow 11), CI 77288 (Chromium Oxide Greens).<br />
<strong>ORLY</strong> <strong>Breathable</strong> Nail Lacquer – Shimmer<br />
Ingredients: Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer,<br />
Acetyl Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Acrylates Copolymer, Sucrose Acetate Isobutyrate,<br />
Silica, Mica, Synthetic Fluorphlogopite, Styrene/Acrylates Copolymer, Calcium Aluminum Borosilicate, Benzophenone-1,<br />
Trimethylpentanediyl Dibenzoate, Dimethicone, Trimethylsiloxysilicate, Tin Oxide, Argania Spinosa Kernel Oil, Ascorbyl<br />
Palmitate, Panthenol, Phenoxyethanol, Fucus Vesiculosus Extract, Aspalathus Linearis Leaf Extract, Water/Aqua/Eau, Propylene<br />
Glycol, Glycerin.<br />
May Contain (+/-):CI 77891 (Titanium Dioxide), CI 15850 (Red 6), CI 73360 (Red 30), CI 77491 (Red Iron Oxide), CI 77499<br />
(Black Iron Oxide), CI 77492 (Yellow Iron Oxide), CI 15880 (Red 34), CI 15850 (Red 7), CI 19140 (Yellow 5), CI 77163<br />
(Bismuth Oxychloride), CI 77510 (Ferric Ammonium Ferrocyanide), CI 42090 (Blue 1), CI 60725 (Violet 2), CI 47005 (Yellow<br />
10), CI 77000 (Aluminum Powder), CI 77489 (Brown Iron Oxide), CI 77007 (Ultramarines), CI 77266 (Black 2), CI 77288<br />
(Chromium Oxide Greens).<br />
<strong>ORLY</strong> International 7710 Haskell Avenue Los Angeles, California 91406 USA • 800 275 1111 • 818 994 1001 • F 818 994 1144<br />
orlybeauty.com/pro
CHAPTER 5 SECTION 6 | 6
CHAPTER 5 SECTION 6 | 7<br />
<strong>Breathable</strong> <strong>Treatment</strong> + Color<br />
frequently asked questions<br />
breathable treatment + color<br />
Introducing the first ever Professional <strong>Treatment</strong> + Color. <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color offers<br />
strength-boosting benefits of a nail treatment and color with Advanced Oxygen Technology.<br />
FREQUENTLY ASKED QUESTIONS<br />
Q1.<br />
What makes <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color different from a<br />
traditional nail lacquer?<br />
<strong>ORLY</strong> <strong>Breathable</strong> is the first ever Professional <strong>Treatment</strong> + Color. Unlike traditional nail lacquer<br />
that creates a shield that prevents oxygen and hydration from reaching the nails, <strong>ORLY</strong>’s <strong>Breathable</strong><br />
formula with Advanced Oxygen Technology allows nourishing benefits to reach the nails.<br />
Q2. What is Advanced Oxygen Technology?<br />
The Advanced Oxygen Technology creates a non-occlusive film, which allows oxygen and hydration to<br />
pass through to the nail respecting the natural physiology of the nail. Similar to the technology of a<br />
contact lens, it allows oxygen and hydration to pass through promoting nail growth, increasing nail<br />
strength and helping heal damaged nails.<br />
Q3. What are additional benefits of <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color?<br />
<strong>ORLY</strong> <strong>Breathable</strong> contains Advanced Oxygen Technology and key ingredients including Argan Oil,<br />
Pro-Vitamin B5, and Vitamin C to help improve hydration, stimulate nail growth and heal damaged<br />
nails.<br />
Q4. Do nails breathe and if they don’t how is the formula<br />
good for my nails?<br />
We know that nails don’t breathe. <strong>ORLY</strong>’s <strong>Breathable</strong> <strong>Treatment</strong> + Color is a breathable formula that<br />
allows the key ingredients to permeate to the nails giving additional hydration and moisture. The key<br />
ingredients help the nails to become stronger and prevent from breaking.<br />
Q5. What do you mean by All-In-One formula?<br />
<strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color is the first ever professional, All-In-One formula. This advanced<br />
formula contains the benefits of a treatment, basecoat, color and topcoat in an All-In-One application.<br />
Q6. Why are basecoat and topcoat not needed with <strong>ORLY</strong>’s<br />
<strong>Breathable</strong> formula?<br />
<strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color is formulated with adhesion promoters and shine additives,<br />
eliminating the need for a basecoat and topcoat.<br />
Q7. What are the unique benefits of <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color?<br />
• <strong>Breathable</strong> <strong>Treatment</strong> + Color<br />
• Advanced Oxygen Technology<br />
• Nourish + Hydrate to Strengthen and Grow<br />
<strong>ORLY</strong> International 7710 Haskell Avenue Los Angeles, California 91406 USA • 800 275 1111 • 818 994 1001 • F 818 994 1144<br />
orlybeauty.com/pro
CHAPTER 5 SECTION 6 | 8
CHAPTER 5 SECTION 6 | 9<br />
<strong>Breathable</strong> <strong>Treatment</strong> + Color<br />
frequently asked questions<br />
breathable treatment + color<br />
Introducing the first ever Professional <strong>Treatment</strong> + Color. <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color offers<br />
strength-boosting benefits of a nail treatment and color with Advanced Oxygen Technology.<br />
FREQUENTLY ASKED QUESTIONS CONT.<br />
• All-In-One formula contains treatment, basecoat, color and topcoat<br />
• Cuts manicure time in half<br />
Q8. What are the key treatment ingredients in <strong>ORLY</strong> <strong>Breathable</strong><br />
<strong>Treatment</strong> + Color?<br />
• Advanced Oxygen Technology - non occlusive film allows hydration to permeate to the nail in order to<br />
respect the natural physiology of the nail<br />
• Argan Oil - moisturizes dry, brittle nails<br />
• Pro-Vitamin B5 - hydrates and helps maintain healthy nails<br />
• Vitamin C - great anti-oxidant benefits<br />
Q9. In addition to the Advanced Oxygen Technology, what makes <strong>ORLY</strong>’s<br />
<strong>Breathable</strong> <strong>Treatment</strong> + Color a healthy formula?<br />
<strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color is formulated without the following ingredients:<br />
• DBP- plasticizer<br />
• Toluene- solvent<br />
• Formaldehyde- hardener<br />
• Formaldehyde Resin- film former<br />
• Camphor- plasticizer<br />
• Triphenyl Phosphate (TPP/TPHP)- adhesion promoter<br />
• Parabens- preservatives<br />
• Hydroquinone Monomethyl Ether (MEHQ)- stabilizer<br />
• Gluten- wheat derived protein<br />
• Animal Derived Ingredients- colorants/glitters from animal sources<br />
Q10. How many <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color shades are available?<br />
Breathe new life into your nails with 19 healthy, <strong>ORLY</strong> <strong>Breathable</strong> colors.<br />
Q11. Why do clients love <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color? (Here’s what<br />
our testers said about the <strong>ORLY</strong> <strong>Breathable</strong> formula)<br />
99% of women tested saw a noticeable difference in the overall health and appearance of their nails.<br />
• Nails were stronger + healthier after one week<br />
• Faster nail growth<br />
<strong>ORLY</strong> International 7710 Haskell Avenue Los Angeles, California 91406 USA • 800 275 1111 • 818 994 1001 • F 818 994 1144<br />
orlybeauty.com/pro
CHAPTER 5 SECTION 6 | 10
CHAPTER 5 SECTION 6 | 11<br />
<strong>Breathable</strong> <strong>Treatment</strong> + Color<br />
frequently asked questions<br />
breathable treatment + color<br />
Introducing the first ever Professional <strong>Treatment</strong> + Color. <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color offers<br />
strength-boosting benefits of a nail treatment and color with Advanced Oxygen Technology.<br />
FREQUENTLY ASKED QUESTIONS CONT.<br />
• Less chipping and peeling than traditional nail lacquer<br />
• 50% of testers reported the <strong>Breathable</strong> formula lasted longer on their nails<br />
• 10 out of 10 nail technicians agreed that it was easier to apply and control<br />
*When tested against traditional nail lacquer on 500 women<br />
Q12. Why do Nail Technicians love <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color?<br />
• All-In-One formula application<br />
• Easier to apply with the 600 bristle <strong>ORLY</strong> Genius Brush<br />
• Smoother application than traditional lacquer<br />
• Unique <strong>Treatment</strong> + Color offering to clients<br />
Q13. What is <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Shine?<br />
<strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Shine has all the treatment benefits in a clear beautiful shine. It can be<br />
used as a standalone clear color, basecoat, or over any of our <strong>Breathable</strong> colors for extra shine.<br />
Q14. if a client has damaged nails and wants extra protection, can the<br />
client wear <strong>Treatment</strong> + Shine as a basecoat to prevent staining?<br />
For clients with damaged nails, staining is normal regardless of the products being used. If a client<br />
needs extra protection and treatment, apply <strong>Treatment</strong> + Shine as a basecoat<br />
Q15. Can I use <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Shine as a topcoat over my<br />
<strong>Breathable</strong> colors?<br />
For those wanting extra protection and ultra-shine, <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Shine can be used<br />
over any of our <strong>Breathable</strong> colors.<br />
Q16. How do you use <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color?<br />
<strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color is a one-step application. Simply prep the nail properly and apply<br />
two coats of <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color.<br />
For Consumers:<br />
• Start with clean, bare nails.<br />
• Apply two coats of your favorite <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color<br />
*For extra shine and protection, apply one coat of <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Shine.<br />
<strong>ORLY</strong> International 7710 Haskell Avenue Los Angeles, California 91406 USA • 800 275 1111 • 818 994 1001 • F 818 994 1144<br />
orlybeauty.com/pro
CHAPTER 5 SECTION 6 | 12
CHAPTER 5 SECTION 6 | 13<br />
<strong>Breathable</strong> <strong>Treatment</strong> + Color<br />
frequently asked questions<br />
breathable treatment + color<br />
Introducing the first ever Professional <strong>Treatment</strong> + Color. <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color offers<br />
strength-boosting benefits of a nail treatment and color with Advanced Oxygen Technology.<br />
FREQUENTLY ASKED QUESTIONS CONT.<br />
For Professional:<br />
Basic manicure preparation steps are needed.<br />
• Clip, File, Lightly Soak<br />
• Push Cuticle and Nip if needed<br />
• Massage hands and arms<br />
• Brush off nails over soaking bowl, then cleanse nails thoroughly with alcohol.<br />
• Apply two coats of <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Color<br />
• Apply one coat of <strong>ORLY</strong> <strong>Breathable</strong> <strong>Treatment</strong> + Shine for additional shine and protection<br />
*Detailed Protocol can be found in Education Manual.<br />
<strong>ORLY</strong> International 7710 Haskell Avenue Los Angeles, California 91406 USA • 800 275 1111 • 818 994 1001 • F 818 994 1144<br />
orlybeauty.com/pro
CHAPTER 5 SECTION 6 | 14
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