ASO ENGLISH PREVIEW
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4<br />
Dear Reader,<br />
I’m pleased to present your next Manual of Blackness - <strong>ASO</strong>,<br />
acronym for Africa Switched On. <strong>ASO</strong> is an attempt to<br />
woo Africa’s “business - educated” elite. I struggle finding<br />
balance between creating a journal that spurs our educated<br />
superiors into sound business conversation, relationships,<br />
and practice; an entertaining Manual of sorts’ whose artistry<br />
is ultimately bohemian African [also available in French, and<br />
soon in Arabic]; and the ultimate inspirational ‘coffee table’<br />
journal [although currently only available online]. I veer less<br />
towards traditionally exciting editorial. The average magazine<br />
‘reader’ is really a browser looking for one thing, some thing or<br />
another. The brands that support generic content [especially<br />
by way of advertising] are inclined to favourably influence<br />
your consumption. In creating Haute CANOE, I sought nontrending<br />
discourse and imagery to show a new aesthetic<br />
essence. The people who helped achieve this vision also<br />
share a belief in a conscientised African renaissance. You will<br />
enjoy <strong>ASO</strong>, if you are interested in the science of engaging your<br />
time profitably. I apologise for the shift toward advertorials,<br />
the profiles remain meritocratic. You can contribute to Haute<br />
CANOE and Africa Switched On through any of our portals.<br />
If you are entrepreneurial, a tertiary or professional lecturer<br />
or student, creative, millenial traveller, literary institution, and/<br />
or working towards a better Africa [and world], you are our<br />
primary target. Please enjoy, criticize and share <strong>ASO</strong>.<br />
best regards, Nkwaye Ansah<br />
Being Online, we are happy to correct opinions and errors if you let us know.