April Magazine Mrh Online

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MRH EVENTS
BIGBROTHER NAIJA
Martin Mabutho
General Manager, Sales & Marketing
Story by Azuka Ogujiuba
agos, Nigeria; 9 April, 2017: After 11 weeks of
Lintrigues, tension, suspense, and a fiercely
contested competition, Efe has emerged winner of
the Big Brother Naija reality TV show, beating 11 other
contenders.
Having surmounted all the hurdles and polled a
whopping 57.61% of the overall votes, Efe has become a
proud winner of N25m and an SUV courtesy MultiChoice
Nigeria.
The show, which lasted 11 weeks, was aimed at
identifying, nurturing, and promoting young talent to a
wide range of viewers which cut across the African
continent. After a 10 year hiatus, the show was
repackaged to give more Nigerian youth the opportunity
to showcase their talent to the world. The year's edition
was hosted by former Big Brother Nigeria housemate,
Ebuka Obi-Uchendu.
Managing Director, MultiChoice Nigeria John Ugbe,
speaking on the show's finale said: "We are particularly
excited about the fresh talent the Big Brother Naija
platform has birthed. The buzz generated by the show
has demonstrated its success as a platform that seeks to
create stars and promote the spirit of entrepreneurship of
the Nigerian youth."
"We commend all the housemates for their excellent
showing, endurance and determination." Citing the fame
and fortune that the BBNaija platform provides, Ugbe
further urged all the housemates to take a cue from the
positive examples of past housemates such as Ebuka
Obi-Uchendu, Gideon Okeke, Katung Aduwak among
others, in carving a niche for themselves in Nigeria's
evolving entertainment industry.
Debie-Rise emerged the third runner up, TBoss the
second runner up and Bisola the first runner up.
There were other wins for the night. TBoss won the least
time in all Payporte games, while Bisola carted away the
prize for having the best ONE campaign presentation for
the education of the girl-child. TBoss was presented with
a N500, 000 cheque and Bisola will join the ONE
Campaign team in New York City for the girl-child
education at the United Nations.
The grand finale was quite exciting as the live audience
and viewers were treated to music from two of Nigeria's
biggest music stars: 2Baba and Tiwa Savage who
performed her latest single “All Over”.
EYO BASSEY
THE GODFATHER OF BIG BROTHER NAIJA
Story by Oluwaseyi Akindunbi
Eyo Bassey
is the chief
executive
officer of
the Rom-
Flex Group;
an IT
company
and
Payporte;
Nigeria's
arguable
most
preferred
and fastest
growing
online
store.
Innovative,
intelligent
and suave
Bassey is
Eyo Bassey one of the
youngest
CEOs in Nigeria. In his late thirties, Bassey has indeed built a brand and
organization, having offices in China, UK, United States etc.
Payporte was the headline sponsor of the just concluded Big Brother Naija
show. The show which started on the 22nd of January 2017 and ended on the
9th of April 2017 was the most talked about show during the three month
period it lasted and Payporte was at the center of everything.
Payporte was intrinsically involved with Big Brother Naija and this was
obvious in some of the activities that went on in the house. For example,
housemates were given outfits by Payporte for their parties on Saturdays,
also Payporte organized the Friday Night Games and gave shopping
vouchers to some housemates that won the game.
Before the show was concluded, Payporte also made two of the already
evicted housemates (Uriel and Soma) ambassadors; Uriel models the plus
size female clothing while Soma models the male clothing.
Payporte was a huge part of the success that the Big Brother Naija season
two was. They shined the light on the show and inadvertently shined the light
on the brand.
Payporte also sponsored the Olori Wuraola 'Give Back Concert' which held in
March. 'AY Live', one of the biggest annual comedy shows in Nigeria is also
sponsored this year by Payporte. Kudos to Eyo Bassey for being innovative
and for being supportive of the Nigerian entertainment industry. We also
heard that Mr Eyo Bassey has plan to build a Big Brother Naija House in
Nigeria in the nearest future.
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Bisola Eyo Bassey Efe
Efe recieving his cash prize for winning Big Brother Naija
Eyo Bassey and Irene Kayoma endorsed Uriel as Payporte plus size model
Kemen
TTT
Katungi,
Coco Ice
Bassey
L-R Soma, Bally, Miyonce, CocoIce, Uriel, Kemen, Gifty, TTT, Bassey
Payporte’s MD, Eyo Bassey presenting
a gift voucher to Tboss
Eyo Bassey endorsed Soma as Payporte
brand ambassador
46 MEDIAROOMHUB NIGERIA APRIL 2017 47 MEDIAROOMHUB NIGERIA APRIL 2017