Coast® Soap Teams up with Paramount Pictures to Celebrate the New BAYWATCH Movie
Special Edition Packages Debut as Film Arrives in Theaters May 25.
Special Edition Packages Debut as Film Arrives in Theaters May 25.
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<strong>Coast®</strong> <strong>Soap</strong> <strong>Teams</strong> <strong>up</strong> <strong>with</strong> <strong>Paramount</strong> <strong>Pictures</strong> <strong>to</strong> <strong>Celebrate</strong> <strong>the</strong> <strong>New</strong><br />
<strong>BAYWATCH</strong> <strong>Movie</strong><br />
Special Edition Packages Debut as Film Arrives in Theaters May 25.<br />
Stamford, CT, April 22, 2017 -- High Ridge Brands, makers of <strong>Coast®</strong> <strong>Soap</strong>, has partnered <strong>with</strong><br />
<strong>Paramount</strong> <strong>Pictures</strong> on an exciting campaign tied <strong>to</strong> <strong>the</strong> new comedy <strong>BAYWATCH</strong>, in <strong>the</strong>aters May<br />
25. The brand will introduce Special Edition packaging, featuring <strong>the</strong> whole Baywatch movie crew,<br />
on fan favorite Coast products, in anticipation of <strong>the</strong> May 25 <strong>the</strong>atrical release.<br />
The new movie follows devoted lifeguard Mitch Buchannon as he butts heads <strong>with</strong> a brash new<br />
recruit. Toge<strong>the</strong>r, <strong>the</strong>y uncover a local criminal plot that threatens <strong>the</strong> future of <strong>the</strong> Bay. The film<br />
stars Dwayne Johnson, Zac Efron, Priyanka Chopra, Alexandra Daddario, Jon Bass, Kelly<br />
Rohrbach, and Ilfenesh Hadera. Directed by Seth Gordon.<br />
“We are thrilled about <strong>the</strong> partnership. Baywatch lifeguards have been keeping <strong>the</strong>ir eyes open<br />
observing and protecting <strong>the</strong> coast for over 20 years, while Coast <strong>Soap</strong> has been The Eye Opener<br />
since 1976 capturing fans <strong>with</strong> its crisp, refreshing scent,” said Jasmin Manner, CMO, of High<br />
Ridge Brands, “and fans should be on <strong>the</strong> lookout for new special Baywatch movie-<strong>the</strong>med<br />
packaging of our Classic Scent wherever Coast 8-Bar and Body Wash is sold.”<br />
Additionally, consumers can enter <strong>the</strong> <strong>Coast®</strong> $5,000 ALWAYS TO THE RESCUE Sweepstakes<br />
for a chance <strong>to</strong> win a trip for two <strong>to</strong> Miami, Florida where <strong>the</strong>y can enjoy a stay in South Beach<br />
exploring <strong>the</strong> city in a Miami highlights <strong>to</strong>ur and sailing on a cruise along <strong>the</strong> inner harbor. Weekly<br />
winners will receive prize packs complete <strong>with</strong> Coast products and Baywatch items. The<br />
sweepstakes began on April 10th, 2017 at www.Coast<strong>Soap</strong>.com/Baywatch. Coast Classic Scent 4<br />
oz. Bar <strong>Soap</strong> and 18 oz. Body Wash Baywatch <strong>Movie</strong>-Themed Packaging is available now through<br />
June 2017.<br />
About High Ridge Brands:<br />
High Ridge Brands provides Americans <strong>with</strong> high-quality personal care products at compelling<br />
value <strong>with</strong> iconic, trusted personal cleansing and hair care brands like Alber<strong>to</strong> VO5®, Zest® and<br />
<strong>Coast®</strong>, also known as “The Eye Opener” ®. Coast <strong>Soap</strong> has been an affordable leading soap brand<br />
among families since 1976. From skin cleansing <strong>to</strong> hair care <strong>to</strong> oral care, High Ridge Brands<br />
provides families <strong>with</strong> high quality products at a great value. HighRidgeBrands.com<br />
About <strong>Paramount</strong> <strong>Pictures</strong> Corporation:<br />
<strong>Paramount</strong> <strong>Pictures</strong> Corporation (PPC), a global producer and distribu<strong>to</strong>r of filmed entertainment, is<br />
a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company <strong>with</strong> prominent and<br />
respected film, television and digital entertainment brands. <strong>Paramount</strong> controls a collection of some<br />
of <strong>the</strong> most powerful brands in filmed entertainment, including <strong>Paramount</strong> <strong>Pictures</strong>, <strong>Paramount</strong><br />
Animation, <strong>Paramount</strong> Television, <strong>Paramount</strong> Vantage, <strong>Paramount</strong> Classics, Insurge <strong>Pictures</strong>, MTV<br />
Films, and Nickelodeon <strong>Movie</strong>s. PPC operations also include <strong>Paramount</strong> Home Media Distribution,<br />
<strong>Paramount</strong> <strong>Pictures</strong> International, <strong>Paramount</strong> Licensing Inc., and <strong>Paramount</strong> Studio Gro<strong>up</strong>.<br />
Contact:<br />
Jordan Washburn<br />
Zest and Coast Marketing<br />
Matrixx <strong>Pictures</strong><br />
3122 Santa Monica Blvd<br />
Santa Monica, CA 90404<br />
310-453-2900
jordan.washburn@matrixxpictures.com<br />
http://www.matrixxpictures.com
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