inhouse #1 Dec-Feb 2017

TRUE
LEADERS
2017
L Janusz Hooker
Chairman
T
his year, LJ Hooker turned 88, and its
culture of innovation and passion for the
business still runs through the veins of
the 8,000 LJ Hooker family members that live
and breathe the brand today. One such family
member, L Janusz Hooker fi nds inspiration from
his grandfather and founder, Sir Leslie Hooker –
an internationally recognised entrepreneur and
pioneer in real estate and franchising.
Following in the footsteps of his grandfather,
Janusz considers all family members to be true
custodians of the brand, and is passionate
about continuing to invest in and build on its
revolutionary heritage.
“to cultivate a thriving culture of
passion, innovation and growth
for over almost nine decades”
“I am so proud of everyone in our network. It is very
unusual, globally, for a market leading multinational group
like LJ Hooker, he says. “There are not many brands out
there that have the adaptability and longevity that we have.”
“Evolving and staying relevant to customers in times of
change have been key to the success of the LJ Hooker
brand”, considers Janusz.
“My vision for us is to continue growing our business just
the way we have, and what we have become renowned
for. That is to continue being at the forefront of the industry
through innovation and sharing that knowledge through our
network so that our customers have standout customer
experiences and a loyalty to the LJ Hooker brand.”
“We have our eyes and ears constantly on the ground
for the latest in terms of innovation and technology within
the real estate space. We must continue to bring global
best practice into this new world, not only to survive,
but to thrive.”
When asked what he believes the biggest challenge and
opportunities facing the real estate industry are, Janusz
responds emphatically: “Digital revolution. With almost a
million visitors a month to the LJ Hooker website, and the
recent launch of the new LJ Hooker website, it attracts the
most traffi c of any single brand in Australia.”
“If we interact with our customers and channels with
a cutting-edge platform, such as our new LJ Hooker
corporate and offi ce websites, and do so better than
the competition, then we’re going to have infi nitely more
shopfront. We have shown ourselves to be leaders ever
since we became the fi rst Australian agency to have a
website – back in the mid-nineties, and we have held on
to this number one position. I’m excited by what the new
website will deliver our people and our customers in terms
of user experience, SEO and search.”
“The world is moving faster now and constantly evolving,
so we do not have the luxury to do things the same way we
always have. One must continually re-evaluate themselves
with fresh eyes because there are new entrants in the
market and companies across the board are becoming
more innovative. We have a distinct advantage: we are not
just an Australian company; we are a global one with a very
astute perspective.”
Janusz believes that the key to the LJ Hooker success is
the exceptional culture of superior customer service, as
well as the trust and reputation built over generations with
millions of customers.
“Innovations using technology are simply enablers, not the
solution, and we will continue to lead the way for the next
88 years, online and offl ine.”
10 inhouse. // issue #1