Maroc's Plansbook

Family is more than a collection of individuals. It’s a singular body held together by a greater
purpose. When you are in a family you are apart of something bigger than yourself. In it you
know what you’re getting, and you know you can rely on it. You want the best for your family
and you want to share life’s joys with them. When you are seated at the table for Thanksgiving
dinner, but a member of your family is not, there is an unmistakable feeling that something is
missing. A longing for family is an emotion deeply rooted in us all and can only be explained in
that it is our human nature.
This unshakable trait is at the core of the idea that, “Pizza This Good Stays in the Family” and
we want them to buy into it. Someone can see an advertisement for pizza and decide they
want to try it, but a better form of persuasion to be told to try it from someone close to them. The
customer needs a reason to join our family and grow it by inviting the one they are already
apart of to the table. The “My Marcos” ambassador program is the tangible manifestation of
our slogan, and the cornerstone of our campaign.
“My Marcos” is a simple tool the customer can access completely through the Marco’s app on
their phone.
The process follows as such.
1. The customer registers for “My Marcos.”
2. In return they are given a 10% Discount off of their first mobile order
3. They will then invite other people to join “My Marcos” and they will receive the same incentive.
4. Once the customer has invited 10 people who have in turn joined “My Marco’s,” they will
receive an offer for free pizza.