Maroc's Plansbook

social media guidelines
The purpose of a Marco’s Pizza Facebook page is to be the main central hub for all
social media platforms. Both Instagram and Twitter direct back to Facebook through links
or ‘call to action’ statements. Facebook will be used to promote the Marco’s brand
through clever use of multiple forms of media like images, videos, and gifs. The voice of
Facebook should be grown-up, intelligent, welcoming, honest, and reliable. This page will
be where Marco’s shares new products, makes announcements, share customer
testimonials, and grow the brand’s personality. Our target market knows when they are
being sold to, so the frequency of sales/deals oriented posts should be limited.
25 posts monthly
All posts have visual component
All links bit.ly
Less than three sentences per posts
Max. 3 hashtags, use for large scale events (Christmas, Opening Day, not #pizza, #Marcos)
Weekday posts, 10:30a-3:00p
Double post days on Weekends 11:30a-2:30p and 3:00p-5:00p
If posting the same day, post 3-5 hrs apart
Max 3 emojis
Always engage in comments with proper grammar, full sentences, politely, professionally.
About Me Section
Utilize Mission section and Story section
Awards and Milestones
Not too much text, direct to website