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Orange City Magazine - Spring Summer

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Work is underway to expand the power<br />

coating manufacturing facility at Vogel<br />

Paint, Inc. The expansion will create 49<br />

new jobs. The first phase of the project is<br />

slated for completion by August.<br />

THE COMPANY<br />

To learn more about Vogel Paint<br />

Inc., which is headquartered at<br />

1110 Albany Place S.E. in <strong>Orange</strong><br />

<strong>City</strong>, call 712-737-4993 or visit<br />

www.diamondvogel.com.<br />

HOMETOWN PRIDE<br />

The Vogel family’s colorful efforts<br />

to beautify Iowa resulted in a recent<br />

statewide recognition.<br />

The owners of the <strong>Orange</strong><br />

<strong>City</strong>-based Vogel Paint Inc. were<br />

honored as the 2016 Donald F.<br />

Lamberti Hometown Pride Vision<br />

Award winners during an October<br />

luncheon in Des Moines.<br />

The award was presented by<br />

Iowa Gov. Terry Branstad on<br />

behalf of Keep Iowa Beautiful,<br />

the Hawkeye State’s chapter of<br />

Keep America Beautiful, a national<br />

nonprofit community improvement<br />

organization.<br />

Keep Iowa Beautiful first presented<br />

the Hometown Pride Vision Award<br />

— recognizing those who work to<br />

improve and enhance the quality<br />

of the state — in 2013. The honor<br />

is named after its initial recipient,<br />

Donald F. Lamberti, co-founder of<br />

Casey’s General Stores.<br />

“We’ll then start to do some test runs, and<br />

Vogel Paint Inc.<br />

employs<br />

850<br />

PEOPLE<br />

about 330 of which<br />

work in <strong>Orange</strong> <strong>City</strong><br />

we hope we’re all online and producing by<br />

August,” Vogel said.<br />

After that, the second and third phases of<br />

the expansion will commence.<br />

While the first stage is<br />

focused more on adding<br />

space to the building, the<br />

second and third aspects<br />

are all about equipment.<br />

According to Vogel,<br />

the expansion includes<br />

adding 50 percent more<br />

equipment.<br />

“We’re hoping that will<br />

fill the new plant,” he said.<br />

The second and third<br />

phases of the project will<br />

amount to about $5 million<br />

apiece.<br />

Vogel Paint Inc. has eight production facilities<br />

and more than 65 service centers in the<br />

central United States under the brand names<br />

Diamond Vogel, Old Masters, Van Sickle, Peridium<br />

Powder Coatings, Pinnacle Protective<br />

Coatings and Axis Performance Coatings.<br />

The business, which employs approximately<br />

850 workers — about 330 of whom<br />

work in <strong>Orange</strong> <strong>City</strong> — has been painting a<br />

legacy of success since 1926.<br />

The company prides itself on its passion,<br />

work ethic and stubbornness, which<br />

was displayed by founder<br />

Andrew Vogel, Drew’s<br />

grandfather.<br />

Those traits still are<br />

respected nine decades<br />

later and Vogel Paint<br />

Inc.’s attributes certainly<br />

are paying off.<br />

After all, the business<br />

prides itself that “we<br />

embrace our past, and it<br />

shapes our future.”<br />

“Certainly Dutch people<br />

are stubborn. We’re<br />

just stubborn,” Drew Vogel said. “The truth<br />

of it is, we’ve just had a lot of loyal customers,<br />

and we’ve been blessed over the years<br />

with a tremendous group of employees. It’s<br />

fun to see everyone’s hard work pay off, and<br />

we have evidence of it all in a longer and bigger<br />

customer list, resulting in more satisfied<br />

customers.” <br />

8 OC | SPRING/SUMMER 2017

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