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CVBAnnualReport2016

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Visitdickinson.com<br />

Destination websites are used by 30% of travelers to gather information and make their travel plans.<br />

Website Visits/Sessions<br />

2016 2015<br />

77,245 72,013 7%<br />

Website Page Views<br />

2016 2015<br />

264,497 256,175 3%<br />

Website Devices<br />

Mobile Device 39,073 8%<br />

Desktop 30,896 6%<br />

Tablet 7,276 6%<br />

Top 5 Web Pages Visited<br />

1. Events<br />

2. What to Do<br />

3. Shopping<br />

4. Dining<br />

5. Lodging<br />

Top 5 States Visiting Web Site<br />

1. North Dakota<br />

2. Minnesota<br />

3. Illinois<br />

4. Texas<br />

5. Montana<br />

Social Media<br />

The CVB has an engaged social media presence that continues to grow with daily interactions.<br />

Events, attractions and page sharing occurs daily with staff input.<br />

2016 2015<br />

2,516 likes 2,079 likes 21%<br />

2016 2015<br />

1,324 followers 1,198 followers 11%<br />

The CVB has a Home page within the TripAdvisor site.<br />

There were 4,699 views in 2016.<br />

527 followers<br />

9

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