Influence of video resolution on its Youtube search result ranking tested out by SeeZisLab
In our next experiment, SeeZisLab.com Team decided to test another supposition concerning such a problematic issue as Influence of video resolution on its search result ranking. This theory has both, its supporters and its opponents. Some bloggers are sure that a higher quality of content on their channel grants them advantage against their competitors in ranking. We’ll check in our experiment, if it is really so.
In our next experiment, SeeZisLab.com Team decided to test another supposition concerning such a problematic issue as Influence of video resolution on its search result ranking. This theory has both, its supporters and its opponents. Some bloggers are sure that a higher quality of content on their channel grants them advantage against their competitors in ranking. We’ll check in our experiment, if it is really so.
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<strong>SeeZisLab</strong> Team c<strong>on</strong>tinue to break or prove myths c<strong>on</strong>cerning YouTube channel<br />
promoti<strong>on</strong>. This time we have <strong>tested</strong> <strong>out</strong> if <str<strong>on</strong>g>video</str<strong>on</strong>g> <str<strong>on</strong>g>resoluti<strong>on</strong></str<strong>on</strong>g> can really affect <strong>its</strong><br />
positi<strong>on</strong>s in YouTube <strong>search</strong> <strong>result</strong>s. Some y<strong>out</strong>ubers are sure that higher <str<strong>on</strong>g>resoluti<strong>on</strong></str<strong>on</strong>g><br />
provides them with competitive advantage as for <strong>ranking</strong>.
For experiment purposes, we took two virtual machines, c<strong>on</strong>comitantly registered <strong>on</strong>e<br />
YouTube account for each <str<strong>on</strong>g>of</str<strong>on</strong>g> them, and three channels were c<strong>on</strong>comitantly created for each<br />
<str<strong>on</strong>g>of</str<strong>on</strong>g> these two accounts. In order to obtain more precise <strong>result</strong>s, a total <str<strong>on</strong>g>of</str<strong>on</strong>g> 15 pairs <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>video</str<strong>on</strong>g><br />
files were created. In each pair, the <str<strong>on</strong>g>video</str<strong>on</strong>g>s were identical as for their timing and bitrate; they<br />
were uploaded with the same tags, titles, and descripti<strong>on</strong>s. Videos were alike, but at the<br />
same time unique. The <strong>on</strong>ly difference was their <str<strong>on</strong>g>resoluti<strong>on</strong></str<strong>on</strong>g>: <strong>on</strong>e file in each pair had<br />
<str<strong>on</strong>g>resoluti<strong>on</strong></str<strong>on</strong>g> <str<strong>on</strong>g>of</str<strong>on</strong>g> 720p, where as the other <strong>on</strong>e - 4K. Such a variance in <str<strong>on</strong>g>resoluti<strong>on</strong></str<strong>on</strong>g> values was<br />
made <strong>on</strong> purpose, to make the influence more evident. Video files were uploaded to the<br />
channels simultaneously, <strong>by</strong> pairs.
Immediately after uploading, we took files’ rates in YouTube <strong>search</strong> <strong>result</strong>s as for tags,<br />
title, and descripti<strong>on</strong>. Paired <str<strong>on</strong>g>video</str<strong>on</strong>g>s were located in YouTube <strong>search</strong> <strong>result</strong>s <strong>on</strong>e after<br />
another, inseparable. Neither <str<strong>on</strong>g>video</str<strong>on</strong>g> with <str<strong>on</strong>g>resoluti<strong>on</strong></str<strong>on</strong>g> <str<strong>on</strong>g>of</str<strong>on</strong>g> 4K, nor the <strong>on</strong>e with 720p had the<br />
advantage. Thus, <str<strong>on</strong>g>resoluti<strong>on</strong></str<strong>on</strong>g> <str<strong>on</strong>g>of</str<strong>on</strong>g> the <str<strong>on</strong>g>video</str<strong>on</strong>g> has no influence <strong>on</strong> <strong>its</strong> <strong>ranking</strong>.
The experiment was carried <strong>out</strong> for two weeks. We analyzed positi<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>video</str<strong>on</strong>g>s in<br />
YouTube <strong>search</strong> <strong>result</strong>s <strong>on</strong> a daily basis. In two weeks after uploading the situati<strong>on</strong> did not<br />
change: paired <str<strong>on</strong>g>video</str<strong>on</strong>g>s were still located <strong>on</strong>e after another, with<strong>out</strong> significant changes.
<strong>SeeZisLab</strong> Team have proved practically that <str<strong>on</strong>g>resoluti<strong>on</strong></str<strong>on</strong>g> <str<strong>on</strong>g>of</str<strong>on</strong>g> the <str<strong>on</strong>g>video</str<strong>on</strong>g> file has no<br />
influence <strong>on</strong> <strong>its</strong> YouTube <strong>search</strong> <strong>result</strong> <strong>ranking</strong>. But it is necessary to take into account that<br />
the viewer wants to get the picture <str<strong>on</strong>g>of</str<strong>on</strong>g> ever higher quality, 4K TVs are getting more popular,<br />
and smartph<strong>on</strong>es have already turned from Full HD to 2K. So, when making <str<strong>on</strong>g>video</str<strong>on</strong>g>s (having<br />
<str<strong>on</strong>g>resoluti<strong>on</strong></str<strong>on</strong>g> that is comfortable for you), d<strong>on</strong>’t forget ab<strong>out</strong> viewer comfort.<br />
If you have any further questi<strong>on</strong>s or remarks c<strong>on</strong>cerning the experiments carried <strong>out</strong>,<br />
please, write them in comments. And <strong>SeeZisLab</strong> Team will be happy to answer them.
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