2005 Annual Report – "Thriving" - Royal Canadian Mint

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($ ($ in in millions) 

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(thousands of ounces) 

Numismatic �� 

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The Mint uses both the art and �� 

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�� science of minting to produce numismatic coins of worldrenown 

beauty �� (millions of and pieces) ($ in rarity. millions) Core numismatic (millions products of pieces) include proof sets of circulation 

coins and limited-edition specialty coins that have been produced with gold, silver and palladium 

and �� 

embellished with special effects created with technologies such as holograms, 

enameling, selective plating, painting and laser-enhancement. 

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Within this business line, the Mint �� 

also �� 

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produces consumer giftables, medals, medallions, 

tokens and coin watches. The core of the consumer giftable line are circulation coins 

packaged to celebrate life’s special occasions such as a wedding, birthday, the birth �� 

of �� 

a 

child and Canada Day. Other products, such as the 2005 5-cent sterling silver coin and 

medallion set issued to commemorate Victory in Europe Day, were very popular with 

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Canadians. 

Numismatic coins are sold through direct marketing, including the Mint’s website, as well 

as through the Mint’s network of dealers and distributors and Canada Post outlets. 

Consumer gifts are sold through direct marketing and an expanding network of retail partners. 

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Summary of results: Numismatic revenues increased by (gross weight received 7% to �� 

$56.5 �� 

million from $52.6 

million (millions in ($ in 2004. millions) of The pieces) sale of core numismatic in millions products, of troy such ounces) as the proof silver dollar, the 

$100 gold coin remained somewhat constant. The Mint continues to achieve sellouts of its 

products, including 19 in 2005, to help support secondary market value. 

Explanation of results: The value of a numismatic coin depends upon several factors 

including the scarcity and the artistic merit of the product, as well as the relevance of the 

theme. In 2005, the selection of coin themes was based on comprehensive market research, 

while the available quantity was aimed at balancing short term revenue with a mintage 

established to generate a sell-out. These coins celebrated Canada’s diverse culture, rich 

history, natural splendour and national achievements. Among the most successful coins 

issued in 2005 were: 

• A 14-karat gold coin celebrating the 120th anniversary of the implementation of Sir 

Sandford Fleming’s system of standard time. The coin was laser-etched with six different 

“time positions” for the time zones which exist in Canada. 

• A 99.99% $20 silver coin enhanced with a hologram of a full rigged three-masted ship, 

the kind of vessel that would have transported Canadian cargo and travellers all over the 

world in the 19th century. 

• A 99.99% silver dollar celebrating the 40th �� 

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s) 

($ ($ in in thousands) millions) 

(gross weight received 

in ($ millions in millions) of troy ounces) 

($ anniversary in millions) of the Canadian flag. The flag on 

the coin was a rich, brilliant red, and was the Mint’s first coin with an enameled effect. 

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(US$ �� per ounce) ($ in millions) 

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2005 Annual Report – "Thriving" - Royal Canadian Mint

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