Tonal

hayley99

Tonal

Many artists create tone in their art works, often used to create a sense of

perspective and depth. Chiaroscuro has also been used in many artworks;

creating strong and deep tones in the painting. Chiaroscuro is a strong use

of light and tone which often creates an intense atmosphere and adds

drama.

I am now going to look at different artists interpretations of the use of tone

and create my own poster and exhibition based around the use of tone.


Jan Van Eyck

Van Eyck is a Flemish painter who was born the 1380’s: he had a

sister and two brothers. Both of his brothers were also painters. He

was the painter for John III the Pitiless and after his death Van Eyck

became employed by the Duke of Burgundy. In 1429 Van Eyck

moved to Bruges where he lived the rest of his life and continued his

work as a master painter under the employment of the Duke of

Burgundy, Philip the good.

Van Eyck, Portrait of a Man

( possibly a self portrait) , 1433

The Ghent Altarpiece, 1432, Oil on panel, Hubert

and Jan Van Eyck.

Van Eyck died in 1441. In the 16 th century a famous

writer named Vasari wrote that Van Eyck was the

creator of oil painting, however this was not true.

Although Van Eyck did perfect the technique of applying

translucent glazes to create depth and perspective in

his paintings. He was very successful at creating light in

his paintings down to the tiny details of reflections and

lines in peoples eyes and faces.


1434,

Oil on canvas,

82 x 60cm

The Arnolfini Portrait


In the background of the

painting there are oranges

visible on the left hand side.

Van Eyck painted these to

represent the wealth of Mr. and

Mrs. Arnolfini in the painting.

The oranges represented

wealth because during the 15 th

century in Bruges oranges

were expensive because they

were not commonly sold.

In the background of this painting Van

Eyck has signed his name above the

mirror along with the date in which he

has painted it. His writing roughly

translates to “Van Eyck was here”.

Van Eyck’s attention to detail

in shown in the background

where he has painted a

mirror. Surrounding the mirror

are 10 circular discs showing

images of the crucifixion of

Jesus. Van Eyck also painted

the reflection of the room in

the mirror with Mr. and Mrs.

Arnolfini talking to two other

people. In the reflection Van

Eyck has also created a

glimpse of the outside world

along a corridor.


At the top of the painting in the centre Van Eyck has painted

a chandelier with great detail. His use of chiaroscuro has

created the illusion of the cold metal the chandelier is made

from. He has also used symbolism because only one of the

candles is lit. the candle that is burnt out is above Mrs.

Arnolfini it is though that the woman is supposed to

represent Costanza Arnolfini who died before this painting

was made. The burnt out candle could represent her death.

However people also believe that it could be Mr. Arnolfini’s

cousin, but they weren’t married until after this painting was

made.

The bulky dress of Mrs. Arnolfini often

makes people think that she may be

pregnant however Costanza Arnolfini

was childless. There is speculation

however that she may have died in child

birth but nothing is certain. Positioned on

the bedpost however is a statue of St

Margret the patron saint of pregnancy.


In the foreground of this

painting there is a dog.

Dogs were commonly

used in paintings to

represent loyalty because

dogs are loyal. They were

also used to represent

faith and trust.

Mr. Arnolfini is wearing pine marten fur on his cloak which

would have taken a lot of them. Pine marten was an

expensive fur so having him wear it as a fur lined cloak it

represents his wealth. He is also wearing a straw hat that

has been dyed black. Van Eyck painted the straw hat in

great detail. Mrs. Arnolfini is wearing Minerva which is the

white section on the chest of a squirrel. It has been said

that it would have taken about 2000 squirrels to create her

dress.

The shoes on the

floor in the

foreground

represent that they

had a life outside of

the house, as these

were outside

shoes.


Northern Renaissance

Now I am going to look at some Northern Renaissance paintings as the style of the Arnolfini portrait

has inspired me. Northern Renaissance paintings are a good example for my theme of tone and I

would like to look in more detail and how they used tone.

The Northern Renaissance started to show the world in a more realistic view. The Northern

Renaissance influenced many artists across Europe from the 14 th and 15 th centuries. Van Eyck

strongly influenced the Northern Renaissance by mastering the three-quarter view point, which

allowed for more exploration of facial features. This then influenced other artists to explore this same

technique. Many pieces of artwork created during this time period were altarpieces for cathedrals and

churches. However portraits where still in high demand from royal families and leaders. Northern

Renaissance work strongly focused or religious subjects rather than the classical styles of Greek or

Roman subjects.

Much of the inspiration for the Northern Renaissance came from Italy. At the

time Italy was doing extensive trading and there where market places

everywhere. This trading inspired artists to paint the traders, like Van Eyck

did in the Arnolfini Portrait. The Northern Renaissance style also included a

lot of symbolism in there paintings and they developed the technique of

perspective with the use of overlapping. The Northern Renaissance began

to develop when King Charles viii claimed the throne of Naples, this made

many artists move north. This then gave them new inspirations.


1435,

Oil on Panel,

66 x 62cm.

Madonna of Chancellor Rolin


In the background of the

image Van Eyck has

painted a balcony garden

with roses and lilies.

These flowers are

symbols which could

represent Mary’s virginity.

Slightly further back in the

photo you can also see to

smaller figures and

positioned to the left of

them are two peacocks,

these two peacocks are

also symbolism which

represent immortality.

The figures in this portrait are wearing elaborate

clothing. Chancellor Rolin is wearing Mink fur which is

highly expensive. It is a gold brocade jacket that it

trimmed with Mink fur. When Van Eyck painted this

painting Rolin was supposed to be in his sixties.

In this portrait Rolin is

painted kneeling through the

book of hours. He has his

hand placed palms together

as if in prayer above the

book. The book of hours is

the most common surviving

type of medieval manuscript,

it was a religious devotion

book for Christians.

People in the Northern

Renaissance commonly

wore expensive furs in there

portraits because it showed

their wealth and high social

status.


In the background of the image you can see

the aerial perspective of the outside world,

this shows the vineyards in which Chancellor

Rolin gains most of his wealth.

Baby Jesus sat on the lap of the virgin Mary, has

very old looking features. Van Eyck may have

painted him this way to show how wise Jesus is

supposed to be.

The Virgin Mary is clothed in a long red gown. Flying above her head is an angel which is placing a crown

upon her head. Mary is not engaging with the viewer or any of the other people in the picture. It is unusual

for her to be clothed in red because in most portraits she is shown to be painted in blue. This was due to the

fact that blue was an expensive colour because it was made for lapis lazuli which can only be found in

mines in Afghanistan.

On the capitals of the columns you can see detailed sculptures of the sins of man. Van Eyck has painted in great detail the

drunkenness of Noah and the sins of Adam and Eve. These are stories from the Old Testament. The columns in the background and

the arches are in the style of Romanesque architecture.


Rogier Van der Weyden

Rogier van der Weyden,

portrait by Cornelis Cort,

1572.

Rogier was believed to have been born at the beginning of the 15 th century.

Not much is known about his life because not many records exist. Rogier’s

work is very deep with the use of the expressions and emotions portrayed in

his paintings. All of the surviving works by him are either of the religious

subjects or portraits. However, Rogier never signed any of his works so the

style and age of the painting are the only way of possibly crediting him. In

1427, he was apprenticed to Robert Campin, Rogier combined his deep

expressions and emotions with the use of expressive realism. During the

15 th century Rogier was a very famous painter, many people of high nobility,

even royalty commissioned him to paint for them. He was seen to be an

international painter because many of his works were exported to other

countries, like Italy, Spain, Germany and France.

Rogier spent most of his lifetime in Brussels.

During World War II many records were lost

about early artists but it is believed that Rogier

was considered to be a master painter and one

of the most influential Northern painters after

Robert Campin and Van Eyck.

Beaune Altarpiece, 1445-50, oil on oak.


1435,

Oil on panel,

220 x 262 cm.

The Descent from the Cross


This painting depicts

Jesus being lowered

from the cross with

Mary in the

foreground passing

out in shock and

horror. In this painting

Mary has been

painted wearing the

blue made from Lapis

Lazuli. This was

common due to the

fact that the colour

was very expensive

and churches only

wanted the virgin

Mary to be painted

wearing, to show her

as a high respected

holy figure.

Rogier has created a very expressive painting

conveying the emotions of the figures. By the

expressions and positioning of their bodies you can

clearly see they are all in pain and are distraught.

In this painting Rogier has used

echoing forms between the virgin

Mary and Jesus. This is very

successful at showing the viewer the

pain and despair of Mary.

The other figures are evenly distributed with three to the left and three to the

right, with two in the middle behind Jesus. This successfully draws your

attention towards the centre of the painting with Mary and Jesus because

having a symmetrical composition to the background and side figures

makes the viewer look to the centre and more irregularly placed figures.


The faces of the figures in

this painting are

recognizable portraits, like

the youthful face of John

the Baptiste. John is

consoling Mary who has

fainted in the lower left

hand side of the image.

Rogier in this painting has

depicted the figures in the

foreground with a

background of a gold

backdrop. The gold

backdrop pushes the

figures forwards into the

viewers space. This is a

good use of a repoussior

pulling the viewer into the

image. This technique

adds drama to the painting

add makes the viewer

really feel the emotions of

the painting.

Near Mary’s hand in the

bottom left hand corner

you can see a skull, this

is a momento mori

reminding people of their

mortality and that they to

will one day die.

In this painting Rogier has

painted the figures with

complementary colours. The

reds compliment well with the

blue of Mary’s dress. John the

Baptists red robe contrasts with

the gold robe of the man holding

Jesus’ legs. This contrast

catches the viewers attention

making them look towards the

decent of Jesus’ body.


Martyrdom

After looking at the Descent from the Cross, I would now like to look at the use of Martyrdom in

tonal paintings. I have decided to do this because I think they make good subject matter and would

be good images to use in an exhibition gallery catching peoples attention.

Martyrs are often created in either religious or political situations. A person becomes a martyr when

their beliefs and or opinion leads them to refuse the orders of an external party. This normally leads

to the death of the person creating them into a Martyr. Martyrs are often seen to be heroic leaders by

their people making a tremendous sacrifice to represent their beliefs. Martyrs often spur on the

people following and can cause riots.

The word Martyr was written in the bible and actually meant “witness” these were people that

witnessed an event and wanted to speak up about it their testimonies. It was not intended for these

“witnesses/ Martyrs” to be killed, however that became the common conclusion.

Jesus is a Martyr because he was hung on the cross for doing what he believed in. Many artists

painted Jesus on the cross showing him in a heroic light with his followers often around him filled

with sorrow. To his followers Jesus was a highly respected person which was a common belief

towards most Martyrs.


Michelangelo

Merisi da

Caravaggio

Caravaggio was an Italian painter born in 1571, in his paintings he

showed very detailed expressions of human forms and emotions

along with a dramatic use of lighting. This was a strong influence

into the baroque style. Caravaggio trained as an artist in Milan

under Simone Peterzano, who trained under Titian.

Later in his life Caravaggio was commissioned to paint a vast

amount of large pieces for the ever more churches and palazzos

being built in Rome. However it is said that once he finished a

painting he spent many days wandering around streets with a

weapon at his side.

Caravaggio got into many fights and arguments which made him

very famous during his time. He was imprisoned many times and

ended up with a death sentence after murdering a young man. This

caused him to flee Rome.

Not long after this many people attempted to end his life however

none were successful, but did leave him badly injured. In 1610

Caravaggio died heading back towards Rome. It was thought that

he was heading back to Rome because the Pop was going to

pardon him.

After his death Caravaggio was forgotten and it wasn’t until the 20 th

century that his influence in Baroque art was recognized and he

again became famous.


1608,

Oil on canvas,

361 x 520 cm.

Beheading of St John the Baptist


Caravaggio has used a very unusual composition choice for this

painting. He has created an off centre piece of work. Towards the

bottom left hand corner of the image is where he has placed all of the

main figures that are beheading St John the Baptist. For the majority

of the rest of the painting the viewer is merely looking at wall space

and the background. However in the top right hand corner Caravaggio

has painted to prisoners watching through the bars. It is believed that

he did this because after being in prison a few times he wanted to

show similar events and fights that he may have seen while inside.

This bold use of composition is actually very successful at portraying

to the viewer the reality of life and it brings the scene to life, making

the viewer feel the horror and sorrow towards St John the Baptist.

Caravaggio has brought the beheading into the

foreground of the image this brings the scene

into the viewers space. This use of repoussior

makes the viewer feel all the emotions of the

people in the painting. St John the Baptist has

been painted face towards the viewer, with his

body being pinned down by the muscular

executioner above him. St John is already

wounded with a cut to his throat. However it can

be seen that the executioner is about to swing

and slice his throat again with the knife behind

his back. This sense of movement again shows

the viewer the reality of the image and it is a

typical technique in baroque work.


The woman in the foreground holding out the dish is believed to be

Salome. Salome was well know because she used to demand the

head of St John the Baptist, this was written in the bible. In this

painting Caravaggio has painted her similarly to the executioner, in

mid movement. This adds tension to the painting as the viewer is

patiently waiting for the head to be placed in her dish.

The other woman in the painting appears to be

simply a bystander in which has seen the

horror of the events and does not approve of

what is going on.

This painting is famous

because Caravaggio

signed this painting but

not in the usual way. He

signed this painting in

the blood that has

spilled from St John the

Baptists neck.

This painting

had been

commissioned

by the Knights

of the order of

St John, who

ruled Malta, as

an altarpiece.

This painting is

on a very large

scale and the

figures are

considered to

be life size. St

John the

Baptist was

their patron

saint.

This composition is also very successful at

drawing your attention towards the most brutal

part of this image. This is because the

executioner and St John are partially nude

compared to the other figures. The lightness of

their skin contrasts to the dark background.


Eugene Delacroix

Eugene Delacroix was a French Romanticism painter born 1798. he was

a very influential painter because he was the leader of a French Romantic

school. He was influenced by Gericault’s raft of the Medusa and it led him

to paint his first major painting. Delacroix learned at Lycée Louis le Grand

and trained with Pierre-Narcisse Guérin. Delacroix actually studied

Neoclassical style painting in the likes of Jacques-Louis David, Death of

Marat. The Barque of Dante was inspired by Gericault and was exhibited

in the Salon 1822. in 1825 he visited England and met Thomas Lawrence

and Richard Parkes Bonington. With the trip to England and the

inspiration of Gericault Delacroix started with Romanticism and painted

the Death of Sardanapalus.

Delacroix, Self Portrait, 1837,

romanticism , oil on canvas,

54x 65cm.

The Death of

Sardanapalus,

1827,

Romanticism,

3.9 x 4.9 m

This image is morbid with the

King sat watching his guards

follow out his orders and kill all of

his servants.


1827,

Oil on canvas,

392 x 496cm.

The Death of Sardanapalus


This painting depicts the story of

Sardanapalus a tale from Diodorus

Siculus. Delacroix was inspired to paint

this image after seeing a play written by

Lord Byron about Sardanapalus.

Sardanapalus was the Assyrian King

who was married to Zarina Salemenes'

sister. One night Salemenes

approaches Sardanapalus and informs

him of treachery towards the throne.

Sardanapalus

trusted his brother

in laws instincts

and told him he

has the power to

arrest the leaders

of the rebellion.

At the end the traitors

say they’ll surrender if

Sardanapalus dies,

which he refuses.

After an hour of

peace the king then

builds a pyre and kills

himself then shortly

followed by Myyrha.

Salemenes walks in while

Beleses and Arbaces

plan the murder of the

King. He starts to arrest

them when the king walks

in. He lets the traitors off

because he couldn’t

come to terms with his

astrologer and governor

being traitors.

The battles start again after

the kings wife has fled the city

with their children. Salemenes

dies in the battle from blood

loss and the kings armies are

losing.

They came out of the battle

wounded and Myyrha the kings

lover is worried about his injuries,

but they celebrated a small

victory even though they were

closely followed by the traitors.

Later the king believes that

Salemenes was right because the

two traitors are leading rebel armies

to kill him. He decides to prepare

his army and fight alongside his

brother in law.


Delacroix exhibited this painting in the

Salon of 1827 and this Romantic

painting goes against everything

Classical and traditional which would

have once been exhibited in the

Salon.

Delacroix has gone against traditional

methods of painting a hero and has

decided to paint Sardanapalus who

couldn’t be further from a hero. In this

painting he has depicted the King

destroying all the things he loves in

his life on a pyre, ornaments, slaves,

women, even himself. Rather than

dying in battle.

Sardanapalus can be seen in the top left

hand corner of the painting. Unusually

Delacroix has decided to paint him wearing a

white robe. White normally symbolizes

innocence and purity but Sardanapalus was

not a pure and innocent man because he was

well known for cheating on his wife.

A serpentine form echo's

around the canvas with

the positioning of the

women's bodies, the

horse and even the scarf

on the end of the bed.

This serpentine forms

mimics the shape of

flames which is suggest

full that this is a

representation of the pyre

upon which

Sardanapalus destroys

everything.

In this painting the bed has been

foreshortened which creates the

sense that all the chaos and

corruption is tumbling out of the

painting into the viewers space.


Paul Delaroche

Paul Delaroche was a French painter, born 1797. He was a student of Gros

one of the leading artists in France at the time. Delaroche used classical

sketches to plan and prepare for his work. When Jehosheba was exhibited

by Delaroche he met Gericault and Delacroix and the three of them formed

a group of Historical painters. Delacroix and Gericault’s paintings were

associated with romanticism where as Delaroche was more neoclassical

like David. Delaroche’s paintings were on a large scale because they were

historical paintings, seen to be one of the highest genres in art work.

Portrait of Paul Delaroche, by

Eugène-Ferdinand Buttura

Delaroche had many students himself, from

Britain and America. This made him a very

influential painter during the French revolution.

Like David Delaroche painted Napoleon

crossing the alps, however Delaroche depicted

the actual event with Napoleon crossing of a

mule rather than a fiery steed.

The Execution of Lady Jane

Grey, 1833.

Delaroche painted a portrait of Eugéne-

Ferinand Buttura in 1863 and in turn

Buttura painted a portrait of him to.


1855,

Oil paint,

67.3 x 58.3 cm.

The Young Martyr


In this painting Delaroche has depicted a

young woman's body peacefully floating in a

calm pool of water. The woman has been

placed in the foreground to pull the viewer into

the painting. The level of emotion in this

painting is intense because the girl is dead

however Delaroche has depicted her so life

like. He has painted as if we were there a

couple of seconds earlier she could have been

saved which creates despair in the painting.

It is thought that the young

martyr took her own life because

of the ropes that are tied around

her wrists. Delaroche has

depicted her to look innocent

with the use of the white dress

and making her very youthful.

This effect makes the viewer feel

emotional towards the painting.

The composition in this painting is similar to

the painting Ophelia by Millet. However

Ophelia is believed to have taken her own

life where as the young martyr is believed to

have been murdered.

The woman in this painting is believed to been a Christian martyr

from the 3 rd century A.D. Delaroche has painted the young woman

with a halo above her head. The halo is suggestive that the woman is

holy and is represents her as a martyr. The halo creates a

luminescent glow across the body of the young woman and creates a

sense of depth in the water, with the ripples and the tone. The light

in this painting is coming from two sources, one being the halo seen

on the right hand side and one assumed to be the orange glow of the

sun in the background which isn’t a visible source.


The background in this painting is created with

a sloping hill upwards which creates the sense

of a closed composition. Seen to the left of the

painting positioned behind the young martyr is

a boat. This boat is overlapping the landscape

and is cropped, this adds depth to the painting

bringing the young martyr ever closer to the

viewer.

Behind the two figures the atmosphere is

completed with the sunrise in the background

of this painting. The sun isn’t visible but it’s

distinct orange and yellow glow highlights the

sky, behind the two figures. The rising sun is

suggesting the dawn of a new day and could

be representative of change now that the

young martyr has died.

Delaroche has aimed the

viewers gaze towards the

young martyr herself. He has

done this by making her the

centre of the painting and

also positioning her in the

foreground. The shape of the

canvas as well being an arch

instead of a quadrilateral

highlights the young martyr.

In the top left hand

corner of this painting

two figures can been

seen comforting each

other as they gaze upon

the body of the young

martyr. Nothing is known

about these two figures

but the emotions on their

faces and the way they

embrace each other is

suggestive that they

could be her grieving

parents.


Gustave Moreau

Moreau was a well known French Symbolist painter born in 1826. In

most of his paintings Moreau depicted biblical and mythological

subject matters. Moreau’s first painting was a pieta and many of his

works were strongly influenced by Théodore Chassériau. He studied

in his younger years under François-Édouard Picot. In the 1853

Salon Moreau exhibited painting that depicted a scene from the

Song of Songs.

Moreau’s work came to be know as very eccentric when he

moved into the Symbolist works. One of his first Symbolist

works was Oedipus and the Sphinx which he exhibited in the

1864 Salon. Alexandrine Dureux was thought to be Moreau’s

lover as she was the subject of many of his paintings however

when she died he didn’t take the news very well, which is

depicted in his works because they become much darker. Later

in Moreau’s life he became a professor at the École des beaux

arts where he taught many fauvist painters including Henri

Matisse. By the end of his life it is believed that Moreau created

about 8000 paintings.

Oedipus and

the Sphinx,

1864,

Oil on

canvas.


The Apparition

1876,

Watercolour,

56 x 47cm.


This painting depicts an episode from the

Gospel of Mathew and Mark. Moreau created

many images based upon this story creating

19 paintings and over 150 sketches.

In this painting you can see the

King Herod Antipas seated

upon his throne while the

princess Salome dances in

front of him. In this painting the

King is supposedly enjoying

the festivities that have been

arranged for his birthday.

The King did not break his word and he

brought her the head of St John the

Baptist, even though he didn’t approve.

The head was brought in on a charger

and given to her. In this painting you can

see Salome standing to the left hand

side of the painting pointing towards the

vision of the head of St John the Baptist.

Salome then handed her mother the

head because she had gotten her

revenge. Herodias was in fact actually

the Kings 3 rd wife but Salome was only

his step daughter.

The King enjoyed the dance by Salome

so much that he promised her she

could have anything she wanted.

Salome consulted her mother,

Herodias, who wanted the head of St

John the Baptist. Herodias was

believed to want the head of St John

the Baptist because of his comments

on her marriage. However it is also

believed it was because she was in

love with him.


Moreau has created a 2D halo around the

head of St John the Baptist. Tone has been

used in this painting to make his head stand

out. Moreau has done this by highlight the

head and also he has placed it in the centre of

the painting which draws the viewers attention

towards it.

In this painting Moreau

gained inspiration from

Japanese works and

the head of St John the

Baptist was also

inspired by the head of

Medusa.

In the 1876 Salon an

art dealer bought this

painting, which he then

later loaned to an art

gallery in London.

Sitting behind Salome you can see her

mother happy about the events that

unfolding in front of her. Herodias had held

St John the Baptist captive before

condemning him to execution.

Seen stood behind

the head of St John

the Baptist is the

executioner himself

wearing red which

imitates the colour

of the blood

dripping on the floor

from the head.


John William Waterhouse

Waterhouse was a English Pre-Raphaelite painter who was born in

1849, Rome. He lived many years after the end of the Pre-

Raphaelites and continued to paint, with the majority of his subject

matters containing Greek mythology and Arthurian Legend. 1849 was

the year that Pre-Raphaelite artists like Millais and Holmen-Hunt

started to influence artists in London. Waterhouse’s parents were both

artists and encouraged him from a young age to produced artwork.

Ophelia,

1894.

At the age of 5 Waterhouse and his family moved back to London this

was when he started to show that art was influencing him. As a

teenager Waterhouse used to visit the National Gallery and the British

Museum to sketch from the artwork. In 1871 Waterhouse had enrolled

into the Royal academy where he had intended to train in sculpture

before moving on to painting. Later in life Waterhouse became

entranced with painting Ophelia and had started to create a collection

however he died before finishing the series.


Saint Eulalia

1885,

Oil on canvas,

187 x 118 cm.


In this painting Waterhouse

has depicted a very old story

from roughly 304AD. The story

is about a young girl St Eulalia

who became a Martyr.

In this painting Water House

has included a cross on the

right hand side of the painting

which is suggestive to the

viewer that she was crucified

which she was not. This use

of symbolism compares St

Eulalia to Jesus and is

suggestive that she will also

come back like he did.

This painting was exhibited in

the Salon and was well

received. This composition

was risky for Waterhouse

because the nudity of the

young girl was radical,

however it wasn’t commented

upon by critics because of the

subject matter.

She was said to be a 12 year old

girl when she was brutally

murdered. St Eulalia became

Martyred after she refused to make

sacrifices to the Roman Gods.

It is said that her death was

very gruesome and painful.

Two executioners were

sent to murder her by

tearing apart her body with

hooks and burning her

breasts with hot torches.

Eulalia died from

suffocation after her hair

caught fire from the

torches.

Realism was not a style

Waterhouse wanted to

portray in this painting. He

has depicted her body as

un marked or scared as if

she died without bodily

harm. He depicts her body

half naked in the snow

which doesn’t show Eulalia

as a weak and pathetic, but

desirable.


For Waterhouse this composition was

quite risky with the use of foreshortening

on St Eulalia’s body in the foreground

because it left the centre of the painting

empty. However the way Waterhouse

positioned all the other figures in the

painting far into the background it drew

the viewers attention back to St Eulalia in

the foreground.

The compositional layout in this painting creates a

very bleak atmosphere. The empty centre of the

painting alienates St Eulalia from the rest of the

painting which draws the viewers attention towards

her. The use of the snow in this painting also creates

a bleak and cold atmosphere, a day in which no one

wants to be outside. This makes the very feel

sympathetic towards Eulalia because he body

deserves more respect than to be left in the snow.

Waterhouse has left St Eulalia completely

untouched even by the snow. At Eulalia’s feet

there are multiple doves this could be

suggesting that St Eulalia is now at peace or

that peace can now be made with the Roman

gods now she is dead.

The dove flying

away has been

said to be St

Eulalia’s soul

flying away and

that God has

sent the snow as

a blanket to

cover up her

body.


Surrealism

In the 1920’s after WW1 Surrealism developed from the previous style Dada. In Surrealism artists

wanted to break the barrier between dreaming and reality. They did this in many ways, like turning

everyday objects into weird creatures. In this new style of artwork artists created developed their

paintings to be photogenic.

Guillaume Apollinaire was the man who coined the term Surrealist it was first shown on the preface

to one of his plays which was written in 1903 and the first performed in 1917. By 1920 a group had

started to develop and wrote a magazine that believed in automatism. Writing without censoring the

thoughts. This style of writing also included dreams which was the beginning of the Surrealist

movement.

Sigmund Freud inspired Surrealist artists with his ideas of interpreting thoughts and dreams he

played a large part in the development of Surrealism because he was a big influence. Artists

welcome this idea of interpreting dreams and Dali stated that “There is only one difference between a

madman and me. I am not mad” because many people thought that the Surrealists were mad.

In 1924 two Surrealist manifestos had been created by two separate factions of surrealists. This then

inspired the Bureau of Surrealist Research to develop a magazine called La Révolution surréaliste

also published in 1924.


Salvador Dali

Dali was a famous surrealist, Spanish painter who was born in

1904. Dali had an older brother also called Salvador that died a

year before he was born. Dali’s parents told him he was a

reincarnation of his brother. He came to believe this and during

his life time Dali painted many images of his late brother. From a

young age Dali attended drawing school with the support of his

mum. He then took a trip to Cadaqués where he discovered

modernist paintings. In 1917 his father created an art exhibition

of all of Dali’s charcoal works around there house.

Later in life Dali moved to Madrid where he enrolled and

studied at the Real Academia de Bellas Artes de San

Fernando. However in Dali’s finally years he was expelled

from the academy before completing his course. After this

he visited Paris for the first time in which he met Pablo

Picasso. Dali and Picasso became friends and as Dali’s

style was developing he was strongly influenced and

inspired by Picasso’s work. The Persistence of Memory, 1931.


Christ of Saint

John

of the Cross

1951,

Oil on canvas,

205 x 116 cm.


This painting was called Christ

of Saint John on the cross

because Dali was influenced by

16 th century Spanish sketch of

the crucifixion.

The composition in this painting is geometric. Dali

created a triangle with the arms and a circle with

the head which gives a symmetrical composition.

The triangle in this painting could be there to

represent the holy trinity and the circle has been

used to represent unity.

Dali started to create this painting

after he had a dream which is

what influenced him to depict

Christ at this unusual angle. On

Christ in this painting there is no

visible wound marks or nails

holding him on to the cross. Dali

did this because he believed

these objects would mask his

vision of Christ on the cross.

This

painting

was first

exhibited in

1952 at the

Kelvingrove

Art Gallery

and

Museum.

When creating this painting Dali wanted to depict the

body of Christ perfectly. So he hired a Hollywood stunt

man, Russell Saunders to be hung in the position

Christ is. Dali wanted to see this because he wanted

to know how the human body would be effected by

gravity and what the limbs would like.


In the bottom of this

painting Dali has depicted

a picturesque scene of the

Bay of Port Lligat. Dali

included this in his

painting because it was

where he was living at the

time.

Dali’s style of surrealism

in this painting is clearly

distinct with its dream

like effects. This can be

seen with the use of

Christ floating in the top

half of the painting. The

coloration of the clouds

and the sky also create

the dream like effect.

In 1952 Dali sold this painting to the city of

Glasgow along with its copyright. When the

painting was displayed it brought much attention

towards the gallery and was popular. However the

painting was well received by every one and the

painting has come under attack from vandalism

twice. One visitor ripped the canvas with a sharp

stone but that has since been repaired making the

damage barley visible. This painting has also had

many copyright issues which has brought more

attention towards the painting because companies

were using the image without permission.

The tone used in this painting

can been seen from the dark

overcast of black at the top

which with a smooth gradient

moves down into a light yellow

and blue port composition. In the

bottom half of this composition

Dali has also created more

depth with the use of

atmospheric perspective. This

technique also pushes Christ's

feet into the background.

The horizon line in very low in this painting which

allows Dali to focus his attention on Christ which he

has depicted in the top larger half of the painting.


My Intentions

Now I have looked and analysed key examples of work, I intend to develop my findings into a

gallery exhibition, poster design and booklet.

As I analysed more paintings the work developed towards Martyrdom. Therefore I intend to create

my work based around this subject matter. All the paintings I analysed depicted martyrs in many

different ways. However they all include the martyr themselves. Also in the paintings I analysed

they depicted the body with many visible flesh wounds apart from the beheadings. The colours

used in these paintings also tended to me more subtle compared the works of an impressionist

artist.

I also intend to analyse existing poster, booklet and gallery designs because I would like to include

compositional elements and techniques which I like from these. In the work I develop I would like to

depict the body of a martyr which gives I direct link to the work I have developed. Finally I would like

to depict a simple poster design like Delaroche’s the young martyr scene, with the center of

attention in the foreground.


Creation of Exhibition title

and Font Creation

• Historical Martyrs

Tonal

• The Tone of Martyrs

• Martyrdom

• Martyr’s

• Sufferer for a Cause


Finalising My Font Style

Here I have chosen my four favourite font design which I have analysed further to acquire the two most suitable for further

development towards my poster. The two fonts will need to be suitable for a clipping mask therefore the font width needs to be

fairly large, or else this image wont be visible.

I love this font because of the irregularity of its shape with

the raised letters. The shape of these letters would also

work well for a clipping mask because of there even

spacing and wide width. This font is different because of

the tonal colouring on it which is eye catching.

I really like this font and the broken effect created throughout

the letters. This font links well with my theme of Martyrdom

because this font is broken and the paintings I have analysed

involve people that have been broken and made into martyrs.

I also like the even spacing and symmetry in this font design.

This font is very eye catching the way the lines frame

the text. I like the font but not the lines because the text

would look out of place on a poster. However I do like

the use that the M is larger than the rest of the letters,

but this font wouldn’t create a good clipping mask.

This font would link well with my theme of Martyrdom because

the font appears as if it could be written in blood of the

Martyrs. I like this font because the letters are all in capitals

which makes the writing easier to read. However I don’t like

how close the letter spacing is.

The two fonts below are the ones that I have chosen to develop further because they link in well with my theme of Martyrdom and

would be suitable to create into a clipping mask.


What stands out to me the

most about this font is that the

letters are at all different

levels. This effect is eye

catching and is clearer now I

have Photoshopped the font.

I have Photoshopped this font design because the rustic and eroded

look that it created would have made it very difficult to create a clipping

mask. In Photoshop I simplified the font to make it just the shape of the

font instead of the erosion on it. I also smoothed the edges so the font

didn’t look so pixelated.

I like that this font is sans serif

because it simplifies the design and

allows the letters to flow better.

What I like about both of these fonts is the width of them would be suitable for a clipping mask. Also these fonts are both in capitals

which means the ascenders and descenders are at equal heights apart from the style of the top one which moves the letters. I love

both of these fonts because they are so different and distinct from one another. I also like how simple shaped the fonts are with even

lettering sizes, this allows the viewer to focus more on the word its self and the details inside the letters. This makes the shape of the

letters perfect for a clip[ping mask.

The thin white lines

running through this

font contrast well to

the thick black lines

of the font itself. This

contrast works well

at standing out, good

for a poster.

I like how

symmetrical this

font is because it

allows your

attention to be

drawn towards the

broken effect

running through it.


Clipping Masks

With my two chosen font

designs I now intend to

create clipping masks as a

further development for my

font.

Out of all the paintings I analysed I chose the most

suitable one. I thought that beheading of St John the

Baptiste would be a good example because of the

deep tonal contrasts and it would fit the scene of the

beheading in the font.

When choosing the font for my clipping mask I made sure that

the letter width was quite wide, otherwise the image would not

be visible. This font is suitable for a clipping mask and the

spacing between the letters makes it even easier to read.

Next I chose what part of the picture would be shown through the font. For this

painting I wanted to capture the action of the beheading and include the bowl

upon which the head will be placed.

In Photoshop I

separated the font

from its background

so I could create a

clipping mask. This

also gave me a

better view of what

part of the painting

would be included in

my font.

Finally I created the clipping mask and it looks really good.

In Photoshop I accentuated the gaps in the letters which

made the effect more dramatic. I love how this clipping mask

turned out because it links well to Martyrdom, being broken.


Clipping Masks

For my second clipping

mask I chose to use the

young martyr. I thought this

would be a suitable painting

because the composition

isn’t very busy. This would

make the image appear

clear through the font.

I wanted to position this text over the young martyr herself.

The composition of this painting works really well with a

clipping mask because the whole body of the young martyr

can fit in my chosen font. The text I have positioned so

that it includes the halo above her head.

The font I have chosen is suitable for my clipping mask

because it has even spacing between the letters and the width

of the letters would allow for the image to be visible.

Next I removed the background from the text so the shape

of the font is visible. This allowed me to see what parts of

the image will fit in my font.

This clipping mask came out

really well. I managed to

capture all the parts of the

image I wanted, her tided up

hands and the halo. The shape

of this font also works well with

the clipping mask because of

its uneven levels of the letters.


Logo Analysis

I am now going to look at other companies logo and analyse how they have been designed. I intend to learn and

gain inspiration from these designs so that I can create my own logo, that fits in with the theme of my gallery,

Martyrdom.

The imagery used in this

logo is very simple with just

the silhouette or a rabbit

rather than all the details.

For this design the

simplicity of the imagery

works well because it then

contrasts to the

overpowering combination

of the colours.

The colours used in this design contrast

each other well which captures the viewers

attention. The colours are how this design

reflects the theme of their gallery, Illusion,

rather than the imagery itself. The colours

are a power representation of their theme

because the illusion effects the viewer

directly creating a strong and memorable

impact.

The imagery in this logo design

is very power with the use of

overlapping silhouettes. The

silhouettes in this design have

had the transparency increased

so you can still see the outlines

of both shapes. This design has

been finished off with small dots

spraying up from the feet of the

rabbits which creates a sense of

movement in the design.

The text in this logo design very cleverly reflects the imagery design

with the use of the two colours repeated. The repeated colours unify

the design so that when you position it on a poster you can tell what

it is. The colours in the text mimic how they have been positioned in

the imagery as well, with the use of the red on the left and the blue

on the right. I really like this concept of having the writing fitting in

with the imagery through the use of colours. The font in this design

has been kept simple with even width and no serifs.


2 nd Logo Analysis

Similarly to the other logo I analysed the imagery in this

one is very simple because it is just the silhouette of an

image and is flat rather than having details and depth. This

works well in a logo design because the simplicity is also

usually reflected in the text which unifies the design. In

logo design the imagery tends to reflect the theme that the

company is trying to portray and can commonly be

inspired by a work in the gallery title. In this design the

image is a young boy fishing well sat upon a moon. This

could represent a dream and therefore depicts the title

DreamWorks. I like this idea and would like continue in

forward into my own logo design, so have my image depict

a word in my galley name.

For this logo design it has a very limited colour

palate with only the use of blue. This unifies the

design and helps the viewer distinguish what it is

when placed upon a poster. When creating my

logo design I would also like to use a limited

colour because this technique is used in both logo

deign I have analysed and successfully unifies the

design and writing.

In this design the writing takes up the majority of the

central space however doesn’t detract from the imagery

because of how simple and ordinary the font is. In this

design the font is also made to be a smaller size than the

imagery to the left therefore appearing to add depth as if it

were in perspective. When I create my logo design I would

like to make the writing smaller than the imagery because

I don’t want it being the viewers main focus.


I now intend to create my

Logo design

own logo design with

inspiration from the logos

and the paintings I have

analysed. I first gained

inspiration from Paul

Delaroche’s The Young

Martyr. So I wanted to

depicted that martyrdom

was forced upon people.

For me the part of this image

that stood out was the young

girls hands which were

intricately tied up. This was the

symbol that I wanted to use for

my logo design. Therefore in

Photoshop I created a simple

outline of the image section

that I wanted.

I then became inspired to take

inspiration from the first logo I

analysed. I really like the effect

created between the two

primary colours. I decided to

use this effect on my logo

because it made the imagery

capture the viewers attention.

I placed the red as

the bottom because I

wanted that to bee

the colour seeping

through in the same

sense blood would,

which links to my

theme of martyrdom

and their blood spilt.

Overall this effect turned out

really well. However I decided

to include the original black

outline of the image to add

depth and definition o my

logo. Next I intend to

incorporate a small amount of

text in my logo design.


To complete my logo design I have chosen a font which will stand out against the harsh colours and optical

illusion of the imagery. I really like this font because of how bold the writing stands out. The contrast with the

black and white compliments the contrast between the red and blue of the imagery. This logo design is

aesthetically pleasing with a limited colour palette which allows the viewers attention to been drawn to the shape

and writing. I think this logo design will work well on any poster I create because the silhouetted outline of the

image and writing will make It easy to distinguish on a busy background.


Poster mood board

On this page I have created a

mood board of posters, in which

I can choose my favorites from.

Then I will analyse them further

and develop my poster with key

elements. This mood board is

helpful because it gives me an

insight into poster designs and

Photoshop effects.


The composition of this

poster works really well. I

like the use of a silhouette

containing another image,

this makes the poster stand

out really well. The train

coming towards the viewer

in the silhouette is

foreshortened which adds

depth to the poster. The

trains tracks also come right

up to the edge of the image

creating repoussior which

makes the viewer feel as if

they’re part of the image. In

this poster I also like the

shadowy figures overlapping

the image inside the

silhouette because this

again adds more depth to

the image which contrasts to

the flat white background

around the silhouette.

Poster Analysis

I like the use of the QR code in the bottom left hand

corner of this poster because it minimalizes the amount

off writing that you have to include on the poster. This

enables for you to focus on the imagery more.

The information in this poster complements

well with the imagery because it only overlaps

the pictures slightly. The font in this poster

stands out well against the background

because the colours between the dark blue

and black contrast well with the white font

colour. When I create my poster I would like

to use contrasting colours like this because it

makes the text easier to read. I would also

like to try and incorporate the I idea of having

the font the same colour as the background,

but having the writing overlap a dark

silhouette because this effect is aesthetically

pleasing. In this poster I also like the way

they have placed all the information

necessary in the bottom half of the painting

and only the title is in a large font to save

space for the imagery.


In the bottom left hand corner is all the information in a small font apart from the

poster title. This composition is effective because the font is very small so it doesn’t

draw the viewers attention away from the poster title or imagery. When I create my

poster I intend to incorporate this idea so I can focus on the imagery effects and have

a simpler poster, without to much overlapping.

The composition of the poster design

works because of the complementary

earth tones. I love the design of this

image with the mans head which has the

hair smoothly blend into the city scape.

This effect works really well because of

its originality makes the poster stand out

well. I would like to develop my poster to

include an idea like this one. I like the

simplicity of this poster because the

imagery stands out well against the flat

background. The way the man leans in

from the right hand side adds depth to

the image with the use of cropping. To

add depth o my image I would also like

to have a figure or image cropped from

one side of the painting which will then

lead the viewer into the poster.

Simplicity in this poster has been

created with a flat one colour

background. This is successful at

highlighting the imagery in the

foreground. The title of this poster

stands out well with its contrasting

colour. The font in this poster also

adds attention towards the imagery

because of its simplicity. When I

create my poster I would like to

experiment with using my clipping

mask and just the font in a flat

colour depending on how much

detail is in my imagery. The font

also works well for this title

because of the even but wide letter

spacing adding emphasis on it.


Poster design

I am now going to design and create a final

poster that incorporates some of the images I

analysed to reflect Martyrdom and Tonal. The

poster I aim to create will contain all the

necessary information and I would like to

create an effect in Photoshop to make the

poster stand out.

For my poster I started off by choosing an image from the paintings I

analysed that would create the biggest impact on the viewer. I chose the

beheading of St John the Baptist because this painting incorporated my

theme of Martyrdom with a strong depiction of tonal as well. As posters

are portrait I had to select the part of the painting that I wanted to use.

For this poster I cropped out the majority of the background and just

included the five main figures. Because this image is so dark I wanted to

create a Photoshop effect that overlapped the image and brightened it

up. I did this by adding a smoke effect. This smoke effect was successful

at also dispersing the image. I wanted to brighten the image because I

would then it will contrast better with any text that I add.


The smoke effect I added in Photoshop was very

successful at complimenting the imagery in the

painting. This was because the blend between the

smoke and the image had a smooth gradient. To

create the right contrast between the smoke and

the image I used the dodge and burn tools, this

also allowed me to create a suitable light to the

background upon which I could place the text and

title. For this poster I decided not to use either of

my clipping masks because there detail got lost in

the background and didn’t compliment the imagery

well therefore I chose to use just the plain black

font for the strong contrast.

In the bottom left hand corner I lightened the

imagery to create an area in which I could place

my gallery logo. The logo works well on this

poster because it overlaps the imagery creating

depth to the poster. It also stands out due to its

bright contrasting colours, however it doesn’t

detract the viewers attention away from the

poster imagery because of where I have

positioned it and its size.


My final poster

design works

really well at

depicting my

theme of

Martyrdom and

Tonal. I really like

this poster

because the

dramatic scene in

the painting is

brought right into

the viewers space,

which captures

their attention.


Ticket Analysis

I now intend to analyse tickets so that I can gather information upon which my ticket will need to contain. I also

intend to gather some inspiration for my tickets design by which techniques work well and what don’t work so well.

By analyzing these tickets I will also look at what shape and layout works best for a successful ticket design.

The shape of this ticket design is a simple quadrilateral which is suitable for its function, because it allows the

gallery to keep the main attention on the information which is the priority. Also this simple shape is easy to

produce on a large quantity which is again a priority for a ticket. When I create my ticket I intend to keep mine

simple like this one with the use of a regular shape, to add the main focus on the writing.

In this design I really like the use of the imagery to compliment the text but not detract the attention. A tickets

designs main priority is its function therefore the writing. In this design there is a large volume of text containing all

the necessary information. Information that I will need to include. For example: Price, Date, Time, Location,

Gallery, Exhibition title and also instructions about one ticket per person. The main attention on this ticket is the

Date and Time, this is made clear by the use of the bold larger font text in the centre of the ticket. For this ticket

design they have also included the tear of section for the staff member. When I create my ticket I would like to use

a simple piece of imagery like this but perhaps my gallery logo so it links to the posters. I also intend to use a

simple colour scheme like this one.


The second ticket I am going to analyse is not a gallery exhibition ticket however the imagery was really captivating

and caught my attention, therefore I would like to gain inspiration from this one because of its attraction. Similarly to

the last ticket I analysed the shape of the ticket is a simple quadrilateral. This common rectangular shape is easy to

associate with being a ticket, where has an A3 sheet of paper would be a poster. Both the tickets I have analysed

have been landscape, so I therefore intend to create my ticket landscape. This is because the ticket layout works

better with the words flowing in sentences across rather than down, making them easier to understand and read.

This ticket design has been split into two section with the use of the design and colours. This split is what captivated

my attention the most due to its bold contrast. I really like this bold direct contrast and I would like to use this style

because of how captivating it is. This design also works really well at displaying the text because the Title has been

highlighted on the coloured background where as the rest of the text has all been pushed to the side on a plain white

background.

The text included on this ticket is a similar volume to the amount of text on the previous ticket because they're

including all the necessary information for the visitor to be in the right place at the right time. When I create my ticket

I am going to include the text that is necessary for an art gallery though rather than a show ticket. Inspired by this

design I love how regular even the design is, with the use of the flat background colour and the imagery contained in

a rectangular box at the end. This is definitely a technique I intend to use because it keeps the design unified and

simple making it suitable for its function.


Ticket design

On this page I have gather all the information and imagery I feel

is necessary and has to be included in my ticket design. This will

therefore help the development of my design and none of the

important information will be missed.

• Date

• Exhibi2on Title

• Time

• Loca2on, Address, Postcode

• Gallery

• Price

• Website

• Phone Number

• General Instruc2ons, Informa2on

• Design

• Colour scheme

• Image

• Logo


On this slide I have designed add created my own ticket. To do this I have gained inspiration from the tickets I have

analysed and also my poster and the paintings I have previously analysed. To link my poster and ticket together I

have used the same imagery so they are clearly link. I really like this because it shows to the visitor what show

they’re attending visually. I have also decided to include my logo design so people can also connect which gallery the

exhibition belongs to. In this ticket design I have also linked it to my poster with the use of the same fonts this unifies

my materials bringing them together.

Monday

9 th April 2017

3pm

£6.50

@9091 International Drive Florida

www.MartyrGalleries/Art.co.uk

Telephone: 01793427639

DO NOT DETACH

VISITORS

ADMITENCE

STUB

I really like this ticket design with how the information flows across the ticket. In this ticket design my text is the main

focus with the date, time and price being a large font in bold contrasting to the smoky background. My gallery

exhibition title also contrasts well on this ticket with the imagery in the background which makes it stand out. The

other text I have used in my ticket design I have tried to not draw to much attention because it has less priority

therefore I have kept it in a small, not bold font.


I am now going to analyse two existing gallery booklets because I intend to create

one for my gallery. This analysis will help my development of my own booklet

because I will gain knowledge of what information is necessary and what else I

could add to inspire the viewers. When analyzing these booklets I intend to gain

inspiration from their designs and layouts to see what works well and what could be

improved.

This booklet starts with a very simple cover page, including minimal imagery and

text. The red box captures the viewers attention because it’s the only colour on the

cover, this creates a nice contrast. However I don’t like the design of this cover

because it doesn’t capture the viewers attention making them want to read it. I

therefore intend to include some imagery on my booklet cover, I also want to include

more colour so the cover isn’t monotone.

Booklet Analysis

The next page in the booklet is an information page. I

really like the idea of having the information page on

the inside cover because it will be easy for the viewer

to find. This information page includes opening hours

and days, alongside contact details, tours, WIFI,

booking reservations and social media. When I create

my booklet I intend to include a page like this because

it is relevant to the booklets function. The next page is

a background about the exhibition that is taking place

so the viewers have some basic knowledge before

continuing to read and view the gallery.


For the middle section of the booklet this gallery has included a selection of the artworks that will be on display. These

pictures have been framed in bold corners. I don’t like this technique because I find my eyes focusing on them more

than anything else, therefore I don’t intend to use this idea. However I do like the design of having the artwork above the

description so the viewer can easily match it to the artwork in the gallery. When I create my booklet I intend to do this

with the artworks that I have in my exhibition. I also like that each piece of artwork has its own page so that the focus is

directly on that piece. This idea I also intend to use in my booklet

design because the layout works really well. However the writing

on these pages looks monotonous and un appealing, so I intend

to break the writing up around the imagery. These pages are also

very plain with the use of a plain white background and no

decoration or design. This focuses mainly on the writing however I

would like to make by booklet more visually appealing for the

viewer. I intend to do this by having a theme running through the

booklet pages so that the booklet looks unified like these ones do

with the black corner frames.


This back inside cover of this booklet is composed of a small map, of a section of the gallery. At the top of the page

it includes a small Key to help read the map. The section of the gallery highlighted here is the part in which the

exhibition is taking place with all the art work they have just described. I like the idea of having a map of the gallery

showing which paintings will be placed in which rooms because this is helpful for the viewers to look where they

need to go. However the design layout of this page is what I intend to achieve because the map is very small and

would look better if enlarged. Enlarging the map would not only make the page more visually appealing than the

plain grey background, but also easier for the viewer to read. The choice of design on this page is also something

that I don't intend to use in my booklet because the design is to simple and monotone. However I do like the use of

the same colours linking the booklet throughout which in this case would be the red and greys.

The final page of this booklet is made up of another map. This map cover the

entire back cover. I like this idea because it is easy for the viewer to see

where they need to travel to without having to open the booklet up and find

the right page every time. I intend to use this idea in my booklet because it

suits the function and is also a sensible use of the back cover. This map

again links to the rest of the booklet with the colour scheme of the reds and

greys.


This booklet then goes straight into talking about the

paintings and artworks that are in the exhibition.

However when I create my booklet I intend to include

and information page and brief description page about

the exhibition first like the last booklet I analysed. For

the second page I do like the use of having the cover

image repeated inside but this time not cropped. This

technique keeps the booklet flowing smoothly and is

another idea I would like to take forward into my own

booklet design.

The second booklet I am analyzing is a much smaller length one. However I

like this booklet because the design is very eye catching with the use of strong

imagery. The cover of the booklet is composed of the title and the gallery

name. the design in the background is then a zoomed in image of one of the

paintings that will be in the exhibition. I like this idea because along side a

ticket and poster you could use the same image therefore linking all three

together making is easy for the viewer to associate with what exhibition they

are attending. I intend to use this idea in my booklet design because I think it

will look visually appealing and clearly connect to the theme of the exhibition.

However for my cover I would like to experiment with more details because the

writing on this cover doesn’t stand out well from the background, this I would

therefore rectify with Photoshop techniques.


The middle pages of this booklet are much more appealing than the pages

from the last booklet I analysed because they have made the imagery the

center of attention with its increased size. On these pages the volume of text

is also minimal allowing for the viewer to find it an easier read. I like this style

better because it fits in well with the rest of the work I have created. The text

on these pages also aren’t as daunting because it has been split up into

paragraphs and columns among multiple pictures of the artworks. However

this booklet is also lacking in a design theme to flow through it to unify the

works. I intend in my booklet to use the same colour scheme throughout

because the plain white background and black text is unappealing.

The final page in this booklet is composed

of the information about tours and

sponsors. I like the idea of having a page

near the back of the booklet to include a

thanks section to sponsors and donors

because it could inspire the readers to

become donors or sponsors for the next

exhibition. This booklet is however missing

a map which I do intend to include as the

back cover of my booklet.


Booklet Design

For my booklet the first thing I designed was the cover.

I have chosen to use the same paintings that I used for

my ticket and poster. I have decided to do this because

I wanted them be unified and make it easier for the

viewer to associate them for the same gallery

exhibition. This image that I have chosen also works

really well as the booklet cover because the image is

so captivating and it clearly depicts both martyrdom

and tonal. I created this cover on Photoshop because I

wanted to add the red box merging into the image at

the top. I have done this because I wanted a suitable

surface in which my title would overlap and stand out. I

chose the colour red because I wanted to depict the

blood of the martyrs and the colour complimented the

image really well. On this cover I decided to keep the

text to a minimal because I wanted to make the

imagery the center of attention, also the other booklets

I analysed didn’t depict much text. In the bottom left

hand corner I have also placed my gallery logo, so

again the viewer can easily see that this booklet is for

the same exhibition as the ticket and poster I have

created.


On the inside cover I have decided to add directions to

the gallery so that when the leaflets are being

displayed and handed out at other locations people

will be able to easily find their way there. On this page

I have also included a map in which people can

visually where the gallery is located. On this page I

have also incorporated the contacts details and

information about becoming a member for exclusive

discounts.

The background of this page have developed a fading

background using a dispersion effect. I have created

this background because I wanted my pages to all

flow together. This style I also used on the cover which

shows the clear link between the pages.


The next page in my booklet I have added a background

knowledge on Martyrdom because I wanted people to

understand the ideas behind the artwork and what they

represent. I started off with using a red box at the top of

my page as the background design but I then decided to

use a gradient dispersion effect because it complimented

the work in the foreground better. This background will

then be used throughout the rest of my booklet. On this

page I have included the complete image of my booklet

cover because I wanted people to know that the image

has been cropped. Finally on this page I have included a

general information section with times and dates of

events. I wanted this because it shows to the reader

extra things they can do at the gallery and it also

includes prices for books and audio guides. In the

information I have included gallery open times and

contact information if the reader has more questions.


I have now started to add information about the artists so that the reader will

have a background knowledge before looking at the paintings in the gallery.

I wanted to do this because it will also give the reader a better

understanding of the painting and why it has been created. I have displayed

my pages so that there are two artists per page, by doing this I have

ensured that I don’t include to much unnecessary information and also that

the pages aren’t cramped. I like the layout of the page by having one artist

at the top and one at the bottom because it helps the booklet flow well but

you can clearly distinguish who the information is about. Alongside the

artists information I have also included one of the paintings they produced I

tried to use the images which are going to be in my gallery.

On the next page I have decided to

create a double page spread of one of

the paintings. I have incorporated this

because it is visually appealing to the

viewer and it compliments the volume of

text in the booklet making it more

intriguing to look at.


I have included all of the artists in my booklet that I will be displaying the work of. This works well at creating a factual

and interesting booklet that captures the viewers attention. In this booklet I also like the balance between the amount

of images to text because the writing doesn’t look so daunting. On these pages I have kept the same background

throughout and the same font because I wanted to keep the booklet unified. For this booklet I have chosen a simple

non italic font with a suitable text size so that the majority of people will be able to read it. I also made the font colour

black to again make the text have the strongest contrast to the

background making it easier to read. In this booklet I created two

double page spreads of images because I wanted to make my

booklet visually appealing to the viewer. These spreads turned out

really well because the image filled the pages but didn’t need to be

cropped.


I like my final booklet design because it incorporates all the ideas and themes

that I wanted to include. The planning and analysis of other booklets definitely

helped me create this booklet because I was inspired by design layouts and

compositional elements. My favourite part of this booklet are the double page

image spreads because they are visually appealing to the viewer. In this booklet I

also like that I have included all the images that are going to be displayed in my

gallery. This will be helpful to the reader because I shows them visually which

artist painted the painting. Finally I also like the design of my booklet because the

red dispersion background unifies the whole booklet and adds an extra visual

element for the viewer.

For the back cover of my booklet I have

included the floor map of the gallery. I

wanted to include this on the back cover

because the reader doesn’t have to keep

opening the booklet to know where they

are in the gallery. The map fitted really

well on the back cover as well because it

is clear to distinguish which room is

which and the scale worked well.


Exhibition analysis

I am now going to analyse existing art galleries to see what

components work well in the interior design and layout. I intend to

gather inspiration from these designs and use them to develop my

own design. The first gallery I’m looking at is Nove Zamky, Slovakia. I

have gathered some panoramic images of the gallery so that I can

see how their paintings have been displayed and what room size is

necessary. In this design they have used a very limited colour palette

for the walls. Throughout the whole of the building they have painted

all of the walls magnolia do that it looks bright and clean and doesn’t

detract any attention away from the paintings.

Throughout this gallery they have also used the same wood flooring,

this flooring is practical because it would be easy to clean. When I

create my gallery I intend to use wood flooring throughout because it

also unifies the building and combined with the use of arches instead of

doors like this gallery it allows the viewers to flow through the gallery

with ease. This design is very simple and the layout of the gallery is a

consistent arrangement of quadrilateral rooms linked with arch ways.

The paintings in this galley are positioned at a central height so that as

people of different heights walk past they will all be able to see.

I also like that in this gallery they have evenly spaced the

pictures so that your attention doesn’t get drawn to one more

than the others. In this gallery they have also taken into

consideration the size of the painting and arranged the rooms

so that pictures of similar scale are near to each other this

creates a better impact on the viewer. This design has rooms

at different levels with a small number of stairs traveling from

one to another, however in my design I would like to keep all

mine on one level because it will be more wheel chair friendly.


The next gallery I am going to analyse is the National Gallery in

London. This gallery is only a very large scale with loads of rooms

filled with paintings. However I intend to create a smaller scale

gallery so with the design I will not be looking at their scale. In this

gallery they have created a large impact on the viewer with the dark

green skirting board and arch ways, I don’t intend to use this idea

because the strong colours detract the attention away from the

paintings. I therefore do intend to add skirting board but I would like

to keep mine simple, either matching the light colour of the wood

floor or white.

The colour scheme in this gallery doesn’t have such a limited

colour palette as the last one that I analysed and the bright

colours I can see don’t work well at adding emphasis on the

paintings. So when I create my gallery exhibition I intend to use

pastel colours which will add focus to the artworks while keeping

the room bright. I also intend to use at a maximum of two

colours where as this gallery uses multiple different paint

colours. The paintings in this gallery have been positioned at

different heights on the wall depending on size, this is a good

idea because it keeps the paintings at an average eye level.

This gallery has also included benched in the rooms allowing

viewers to have a rest while looking at the paintings, I intend to

use this idea in my gallery. I have also noticed that the ceiling

heights in this gallery is higher than normal this is good because

it gives plenty of space for the larger scale images. This gallery

similarly to the last one has a layout that is composed of

quadrilateral rooms that are linked through arches not doors and

the flooring is also wood throughout.


Exhibition Design 1

I'm am now designing my own gallery exhibition. I have decided to do this

because I would like to create a concept upon which works best for my gallery

design. In this concept I am going to explore which elements work best to

compliment my art works. In creating this design I will gather inspiration from

the existing galleries that I have analysed. I started off this design with a

reception are upon which the visitors will enter through. They will then go to

the left and flow through the gallery in a clockwise motion. Inside my gallery I

have placed evenly spaced benches to fulfill the visitors needs.

The exhibition I have designed to flow from one room to another with the use

of arch ways instead of doorways because it keeps the rooms open and free

flowing. For this design I have also aimed the ways upon which the visitors

flow with the use of the arches only flowing into one room therefore they

have to pass through all the rooms and none of the artwork will be missed.


In this design I have also included the toilets to be halfway around the building so that they can be quickly and easily

travelled to whatever part of the building you are in. At the end of my gallery exhibition I have positioned the gift shop

so that all the visitors have to pass through this before exiting. I used this idea from the other galleries I analysed

because this is used as a marketing technique to gain funding for the gallery. The colour scheme in this design I have

design to keep simple with the use of two colours of paint through out the whole of the building. This technique works

well because I don’t think it will detract attention away from the paintings. This design also works well because it

unifies the whole building again helping the gallery flow better. For this design I have also positioned a fire exit near

the back of the building so that people could be close to an exit from any part of the building in an emergency. This

design concept is very simple however the rooms are unusual shapes due to the layout. Therefore I intend to design

my rooms with more regular shapes for my next design because this will maximize wall space for the paintings.

Another technique I will use in the next design which I have also used in this design Is have no windows because this

maximizes wall space and also helps protect the paintings from damage of sun light.


Exhibition Design 2

For my second design I have included the ideas from my last exhibition

design as well as the ones I analysed. In this design I have further

developed the gallery space with the use of more regular shaped rooms. I

started this gallery again the same as the last one with the visitors

entering in through the reception and the moving to the left and flowing

around the gallery in a clockwise motion. I like this idea because it helps

organize the space and allows all the visitors to freely flow through the

gallery but not miss a room or any of the art works.

In this design similarly to the last one I have included the use of benches

for the visitors to rest at. I gained this idea from the gallery exhibitions I

previously analysed. I have not used doors in the gallery but again used

arch ways because they flow better and open up the composition.


For this design I have kept the layout much more regular and simplified in shape because it allows for more wall

space internally. This design allows the building to fulfill its function as a gallery space making it successful. I have

again not used windows to maximize the open wall space and keep the works for becoming damaged by sunlight. In

this design I have also positioned my fire exit halfway around the building because this evenly spreads out the exits.

The bathrooms have also been placed to the back similarly to my last design to allow people to get their quickly no

matter what part of the gallery they're in. the gift shop in this design has been placed in the same position to my last

design meaning the visitors have to flow through it to get to the exit, a concept I really like. Finally in this design I have

kept the colour scheme again simple but I have complimented the purple with the use of a grey. The grey in this

design works really well because of its monotone. This flat colour should work really well at making the art work stand

out.


I have now added the work to my walls of the gallery exhibition I design online. To add the work to the walls I used

Photoshop when I did this I made sure that all the paintings where in perspective so that I could create the most

realistic design. The paintings worked really well in this design because there was plenty of walls space for them

without it being over crowded and also the colour scheme of the paints didn’t detract from the works at all which

was very successful. This design fulfills all the criteria I created that an exhibition gallery needs to be therefore my

final design is fit for its function.

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