Tonal

Tonal
Many artists create tone in their art works, often used to create a sense of
perspective and depth. Chiaroscuro has also been used in many artworks;
creating strong and deep tones in the painting. Chiaroscuro is a strong use
of light and tone which often creates an intense atmosphere and adds
drama.
I am now going to look at different artists interpretations of the use of tone
and create my own poster and exhibition based around the use of tone.

Jan Van Eyck
Van Eyck is a Flemish painter who was born the 1380’s: he had a
sister and two brothers. Both of his brothers were also painters. He
was the painter for John III the Pitiless and after his death Van Eyck
became employed by the Duke of Burgundy. In 1429 Van Eyck
moved to Bruges where he lived the rest of his life and continued his
work as a master painter under the employment of the Duke of
Burgundy, Philip the good.
Van Eyck, Portrait of a Man
( possibly a self portrait) , 1433
The Ghent Altarpiece, 1432, Oil on panel, Hubert
and Jan Van Eyck.
Van Eyck died in 1441. In the 16 th century a famous
writer named Vasari wrote that Van Eyck was the
creator of oil painting, however this was not true.
Although Van Eyck did perfect the technique of applying
translucent glazes to create depth and perspective in
his paintings. He was very successful at creating light in
his paintings down to the tiny details of reflections and
lines in peoples eyes and faces.

1434,
Oil on canvas,
82 x 60cm
The Arnolfini Portrait

In the background of the
painting there are oranges
visible on the left hand side.
Van Eyck painted these to
represent the wealth of Mr. and
Mrs. Arnolfini in the painting.
The oranges represented
wealth because during the 15 th
century in Bruges oranges
were expensive because they
were not commonly sold.
In the background of this painting Van
Eyck has signed his name above the
mirror along with the date in which he
has painted it. His writing roughly
translates to “Van Eyck was here”.
Van Eyck’s attention to detail
in shown in the background
where he has painted a
mirror. Surrounding the mirror
are 10 circular discs showing
images of the crucifixion of
Jesus. Van Eyck also painted
the reflection of the room in
the mirror with Mr. and Mrs.
Arnolfini talking to two other
people. In the reflection Van
Eyck has also created a
glimpse of the outside world
along a corridor.

At the top of the painting in the centre Van Eyck has painted
a chandelier with great detail. His use of chiaroscuro has
created the illusion of the cold metal the chandelier is made
from. He has also used symbolism because only one of the
candles is lit. the candle that is burnt out is above Mrs.
Arnolfini it is though that the woman is supposed to
represent Costanza Arnolfini who died before this painting
was made. The burnt out candle could represent her death.
However people also believe that it could be Mr. Arnolfini’s
cousin, but they weren’t married until after this painting was
made.
The bulky dress of Mrs. Arnolfini often
makes people think that she may be
pregnant however Costanza Arnolfini
was childless. There is speculation
however that she may have died in child
birth but nothing is certain. Positioned on
the bedpost however is a statue of St
Margret the patron saint of pregnancy.

In the foreground of this
painting there is a dog.
Dogs were commonly
used in paintings to
represent loyalty because
dogs are loyal. They were
also used to represent
faith and trust.
Mr. Arnolfini is wearing pine marten fur on his cloak which
would have taken a lot of them. Pine marten was an
expensive fur so having him wear it as a fur lined cloak it
represents his wealth. He is also wearing a straw hat that
has been dyed black. Van Eyck painted the straw hat in
great detail. Mrs. Arnolfini is wearing Minerva which is the
white section on the chest of a squirrel. It has been said
that it would have taken about 2000 squirrels to create her
dress.
The shoes on the
floor in the
foreground
represent that they
had a life outside of
the house, as these
were outside
shoes.

Northern Renaissance
Now I am going to look at some Northern Renaissance paintings as the style of the Arnolfini portrait
has inspired me. Northern Renaissance paintings are a good example for my theme of tone and I
would like to look in more detail and how they used tone.
The Northern Renaissance started to show the world in a more realistic view. The Northern
Renaissance influenced many artists across Europe from the 14 th and 15 th centuries. Van Eyck
strongly influenced the Northern Renaissance by mastering the three-quarter view point, which
allowed for more exploration of facial features. This then influenced other artists to explore this same
technique. Many pieces of artwork created during this time period were altarpieces for cathedrals and
churches. However portraits where still in high demand from royal families and leaders. Northern
Renaissance work strongly focused or religious subjects rather than the classical styles of Greek or
Roman subjects.
Much of the inspiration for the Northern Renaissance came from Italy. At the
time Italy was doing extensive trading and there where market places
everywhere. This trading inspired artists to paint the traders, like Van Eyck
did in the Arnolfini Portrait. The Northern Renaissance style also included a
lot of symbolism in there paintings and they developed the technique of
perspective with the use of overlapping. The Northern Renaissance began
to develop when King Charles viii claimed the throne of Naples, this made
many artists move north. This then gave them new inspirations.

1435,
Oil on Panel,
66 x 62cm.
Madonna of Chancellor Rolin

In the background of the
image Van Eyck has
painted a balcony garden
with roses and lilies.
These flowers are
symbols which could
represent Mary’s virginity.
Slightly further back in the
photo you can also see to
smaller figures and
positioned to the left of
them are two peacocks,
these two peacocks are
also symbolism which
represent immortality.
The figures in this portrait are wearing elaborate
clothing. Chancellor Rolin is wearing Mink fur which is
highly expensive. It is a gold brocade jacket that it
trimmed with Mink fur. When Van Eyck painted this
painting Rolin was supposed to be in his sixties.
In this portrait Rolin is
painted kneeling through the
book of hours. He has his
hand placed palms together
as if in prayer above the
book. The book of hours is
the most common surviving
type of medieval manuscript,
it was a religious devotion
book for Christians.
People in the Northern
Renaissance commonly
wore expensive furs in there
portraits because it showed
their wealth and high social
status.

In the background of the image you can see
the aerial perspective of the outside world,
this shows the vineyards in which Chancellor
Rolin gains most of his wealth.
Baby Jesus sat on the lap of the virgin Mary, has
very old looking features. Van Eyck may have
painted him this way to show how wise Jesus is
supposed to be.
The Virgin Mary is clothed in a long red gown. Flying above her head is an angel which is placing a crown
upon her head. Mary is not engaging with the viewer or any of the other people in the picture. It is unusual
for her to be clothed in red because in most portraits she is shown to be painted in blue. This was due to the
fact that blue was an expensive colour because it was made for lapis lazuli which can only be found in
mines in Afghanistan.
On the capitals of the columns you can see detailed sculptures of the sins of man. Van Eyck has painted in great detail the
drunkenness of Noah and the sins of Adam and Eve. These are stories from the Old Testament. The columns in the background and
the arches are in the style of Romanesque architecture.

Rogier Van der Weyden
Rogier van der Weyden,
portrait by Cornelis Cort,
1572.
Rogier was believed to have been born at the beginning of the 15 th century.
Not much is known about his life because not many records exist. Rogier’s
work is very deep with the use of the expressions and emotions portrayed in
his paintings. All of the surviving works by him are either of the religious
subjects or portraits. However, Rogier never signed any of his works so the
style and age of the painting are the only way of possibly crediting him. In
1427, he was apprenticed to Robert Campin, Rogier combined his deep
expressions and emotions with the use of expressive realism. During the
15 th century Rogier was a very famous painter, many people of high nobility,
even royalty commissioned him to paint for them. He was seen to be an
international painter because many of his works were exported to other
countries, like Italy, Spain, Germany and France.
Rogier spent most of his lifetime in Brussels.
During World War II many records were lost
about early artists but it is believed that Rogier
was considered to be a master painter and one
of the most influential Northern painters after
Robert Campin and Van Eyck.
Beaune Altarpiece, 1445-50, oil on oak.

1435,
Oil on panel,
220 x 262 cm.
The Descent from the Cross

This painting depicts
Jesus being lowered
from the cross with
Mary in the
foreground passing
out in shock and
horror. In this painting
Mary has been
painted wearing the
blue made from Lapis
Lazuli. This was
common due to the
fact that the colour
was very expensive
and churches only
wanted the virgin
Mary to be painted
wearing, to show her
as a high respected
holy figure.
Rogier has created a very expressive painting
conveying the emotions of the figures. By the
expressions and positioning of their bodies you can
clearly see they are all in pain and are distraught.
In this painting Rogier has used
echoing forms between the virgin
Mary and Jesus. This is very
successful at showing the viewer the
pain and despair of Mary.
The other figures are evenly distributed with three to the left and three to the
right, with two in the middle behind Jesus. This successfully draws your
attention towards the centre of the painting with Mary and Jesus because
having a symmetrical composition to the background and side figures
makes the viewer look to the centre and more irregularly placed figures.

The faces of the figures in
this painting are
recognizable portraits, like
the youthful face of John
the Baptiste. John is
consoling Mary who has
fainted in the lower left
hand side of the image.
Rogier in this painting has
depicted the figures in the
foreground with a
background of a gold
backdrop. The gold
backdrop pushes the
figures forwards into the
viewers space. This is a
good use of a repoussior
pulling the viewer into the
image. This technique
adds drama to the painting
add makes the viewer
really feel the emotions of
the painting.
Near Mary’s hand in the
bottom left hand corner
you can see a skull, this
is a momento mori
reminding people of their
mortality and that they to
will one day die.
In this painting Rogier has
painted the figures with
complementary colours. The
reds compliment well with the
blue of Mary’s dress. John the
Baptists red robe contrasts with
the gold robe of the man holding
Jesus’ legs. This contrast
catches the viewers attention
making them look towards the
decent of Jesus’ body.

Martyrdom
After looking at the Descent from the Cross, I would now like to look at the use of Martyrdom in
tonal paintings. I have decided to do this because I think they make good subject matter and would
be good images to use in an exhibition gallery catching peoples attention.
Martyrs are often created in either religious or political situations. A person becomes a martyr when
their beliefs and or opinion leads them to refuse the orders of an external party. This normally leads
to the death of the person creating them into a Martyr. Martyrs are often seen to be heroic leaders by
their people making a tremendous sacrifice to represent their beliefs. Martyrs often spur on the
people following and can cause riots.
The word Martyr was written in the bible and actually meant “witness” these were people that
witnessed an event and wanted to speak up about it their testimonies. It was not intended for these
“witnesses/ Martyrs” to be killed, however that became the common conclusion.
Jesus is a Martyr because he was hung on the cross for doing what he believed in. Many artists
painted Jesus on the cross showing him in a heroic light with his followers often around him filled
with sorrow. To his followers Jesus was a highly respected person which was a common belief
towards most Martyrs.

Michelangelo
Merisi da
Caravaggio
Caravaggio was an Italian painter born in 1571, in his paintings he
showed very detailed expressions of human forms and emotions
along with a dramatic use of lighting. This was a strong influence
into the baroque style. Caravaggio trained as an artist in Milan
under Simone Peterzano, who trained under Titian.
Later in his life Caravaggio was commissioned to paint a vast
amount of large pieces for the ever more churches and palazzos
being built in Rome. However it is said that once he finished a
painting he spent many days wandering around streets with a
weapon at his side.
Caravaggio got into many fights and arguments which made him
very famous during his time. He was imprisoned many times and
ended up with a death sentence after murdering a young man. This
caused him to flee Rome.
Not long after this many people attempted to end his life however
none were successful, but did leave him badly injured. In 1610
Caravaggio died heading back towards Rome. It was thought that
he was heading back to Rome because the Pop was going to
pardon him.
After his death Caravaggio was forgotten and it wasn’t until the 20 th
century that his influence in Baroque art was recognized and he
again became famous.

1608,
Oil on canvas,
361 x 520 cm.
Beheading of St John the Baptist

Caravaggio has used a very unusual composition choice for this
painting. He has created an off centre piece of work. Towards the
bottom left hand corner of the image is where he has placed all of the
main figures that are beheading St John the Baptist. For the majority
of the rest of the painting the viewer is merely looking at wall space
and the background. However in the top right hand corner Caravaggio
has painted to prisoners watching through the bars. It is believed that
he did this because after being in prison a few times he wanted to
show similar events and fights that he may have seen while inside.
This bold use of composition is actually very successful at portraying
to the viewer the reality of life and it brings the scene to life, making
the viewer feel the horror and sorrow towards St John the Baptist.
Caravaggio has brought the beheading into the
foreground of the image this brings the scene
into the viewers space. This use of repoussior
makes the viewer feel all the emotions of the
people in the painting. St John the Baptist has
been painted face towards the viewer, with his
body being pinned down by the muscular
executioner above him. St John is already
wounded with a cut to his throat. However it can
be seen that the executioner is about to swing
and slice his throat again with the knife behind
his back. This sense of movement again shows
the viewer the reality of the image and it is a
typical technique in baroque work.

The woman in the foreground holding out the dish is believed to be
Salome. Salome was well know because she used to demand the
head of St John the Baptist, this was written in the bible. In this
painting Caravaggio has painted her similarly to the executioner, in
mid movement. This adds tension to the painting as the viewer is
patiently waiting for the head to be placed in her dish.
The other woman in the painting appears to be
simply a bystander in which has seen the
horror of the events and does not approve of
what is going on.
This painting is famous
because Caravaggio
signed this painting but
not in the usual way. He
signed this painting in
the blood that has
spilled from St John the
Baptists neck.
This painting
had been
commissioned
by the Knights
of the order of
St John, who
ruled Malta, as
an altarpiece.
This painting is
on a very large
scale and the
figures are
considered to
be life size. St
John the
Baptist was
their patron
saint.
This composition is also very successful at
drawing your attention towards the most brutal
part of this image. This is because the
executioner and St John are partially nude
compared to the other figures. The lightness of
their skin contrasts to the dark background.

Eugene Delacroix
Eugene Delacroix was a French Romanticism painter born 1798. he was
a very influential painter because he was the leader of a French Romantic
school. He was influenced by Gericault’s raft of the Medusa and it led him
to paint his first major painting. Delacroix learned at Lycée Louis le Grand
and trained with Pierre-Narcisse Guérin. Delacroix actually studied
Neoclassical style painting in the likes of Jacques-Louis David, Death of
Marat. The Barque of Dante was inspired by Gericault and was exhibited
in the Salon 1822. in 1825 he visited England and met Thomas Lawrence
and Richard Parkes Bonington. With the trip to England and the
inspiration of Gericault Delacroix started with Romanticism and painted
the Death of Sardanapalus.
Delacroix, Self Portrait, 1837,
romanticism , oil on canvas,
54x 65cm.
The Death of
Sardanapalus,
1827,
Romanticism,
3.9 x 4.9 m
This image is morbid with the
King sat watching his guards
follow out his orders and kill all of
his servants.

1827,
Oil on canvas,
392 x 496cm.
The Death of Sardanapalus

This painting depicts the story of
Sardanapalus a tale from Diodorus
Siculus. Delacroix was inspired to paint
this image after seeing a play written by
Lord Byron about Sardanapalus.
Sardanapalus was the Assyrian King
who was married to Zarina Salemenes'
sister. One night Salemenes
approaches Sardanapalus and informs
him of treachery towards the throne.
Sardanapalus
trusted his brother
in laws instincts
and told him he
has the power to
arrest the leaders
of the rebellion.
At the end the traitors
say they’ll surrender if
Sardanapalus dies,
which he refuses.
After an hour of
peace the king then
builds a pyre and kills
himself then shortly
followed by Myyrha.
Salemenes walks in while
Beleses and Arbaces
plan the murder of the
King. He starts to arrest
them when the king walks
in. He lets the traitors off
because he couldn’t
come to terms with his
astrologer and governor
being traitors.
The battles start again after
the kings wife has fled the city
with their children. Salemenes
dies in the battle from blood
loss and the kings armies are
losing.
They came out of the battle
wounded and Myyrha the kings
lover is worried about his injuries,
but they celebrated a small
victory even though they were
closely followed by the traitors.
Later the king believes that
Salemenes was right because the
two traitors are leading rebel armies
to kill him. He decides to prepare
his army and fight alongside his
brother in law.

Delacroix exhibited this painting in the
Salon of 1827 and this Romantic
painting goes against everything
Classical and traditional which would
have once been exhibited in the
Salon.
Delacroix has gone against traditional
methods of painting a hero and has
decided to paint Sardanapalus who
couldn’t be further from a hero. In this
painting he has depicted the King
destroying all the things he loves in
his life on a pyre, ornaments, slaves,
women, even himself. Rather than
dying in battle.
Sardanapalus can be seen in the top left
hand corner of the painting. Unusually
Delacroix has decided to paint him wearing a
white robe. White normally symbolizes
innocence and purity but Sardanapalus was
not a pure and innocent man because he was
well known for cheating on his wife.
A serpentine form echo's
around the canvas with
the positioning of the
women's bodies, the
horse and even the scarf
on the end of the bed.
This serpentine forms
mimics the shape of
flames which is suggest
full that this is a
representation of the pyre
upon which
Sardanapalus destroys
everything.
In this painting the bed has been
foreshortened which creates the
sense that all the chaos and
corruption is tumbling out of the
painting into the viewers space.

Paul Delaroche
Paul Delaroche was a French painter, born 1797. He was a student of Gros
one of the leading artists in France at the time. Delaroche used classical
sketches to plan and prepare for his work. When Jehosheba was exhibited
by Delaroche he met Gericault and Delacroix and the three of them formed
a group of Historical painters. Delacroix and Gericault’s paintings were
associated with romanticism where as Delaroche was more neoclassical
like David. Delaroche’s paintings were on a large scale because they were
historical paintings, seen to be one of the highest genres in art work.
Portrait of Paul Delaroche, by
Eugène-Ferdinand Buttura
Delaroche had many students himself, from
Britain and America. This made him a very
influential painter during the French revolution.
Like David Delaroche painted Napoleon
crossing the alps, however Delaroche depicted
the actual event with Napoleon crossing of a
mule rather than a fiery steed.
The Execution of Lady Jane
Grey, 1833.
Delaroche painted a portrait of Eugéne-
Ferinand Buttura in 1863 and in turn
Buttura painted a portrait of him to.

1855,
Oil paint,
67.3 x 58.3 cm.
The Young Martyr

In this painting Delaroche has depicted a
young woman's body peacefully floating in a
calm pool of water. The woman has been
placed in the foreground to pull the viewer into
the painting. The level of emotion in this
painting is intense because the girl is dead
however Delaroche has depicted her so life
like. He has painted as if we were there a
couple of seconds earlier she could have been
saved which creates despair in the painting.
It is thought that the young
martyr took her own life because
of the ropes that are tied around
her wrists. Delaroche has
depicted her to look innocent
with the use of the white dress
and making her very youthful.
This effect makes the viewer feel
emotional towards the painting.
The composition in this painting is similar to
the painting Ophelia by Millet. However
Ophelia is believed to have taken her own
life where as the young martyr is believed to
have been murdered.
The woman in this painting is believed to been a Christian martyr
from the 3 rd century A.D. Delaroche has painted the young woman
with a halo above her head. The halo is suggestive that the woman is
holy and is represents her as a martyr. The halo creates a
luminescent glow across the body of the young woman and creates a
sense of depth in the water, with the ripples and the tone. The light
in this painting is coming from two sources, one being the halo seen
on the right hand side and one assumed to be the orange glow of the
sun in the background which isn’t a visible source.

The background in this painting is created with
a sloping hill upwards which creates the sense
of a closed composition. Seen to the left of the
painting positioned behind the young martyr is
a boat. This boat is overlapping the landscape
and is cropped, this adds depth to the painting
bringing the young martyr ever closer to the
viewer.
Behind the two figures the atmosphere is
completed with the sunrise in the background
of this painting. The sun isn’t visible but it’s
distinct orange and yellow glow highlights the
sky, behind the two figures. The rising sun is
suggesting the dawn of a new day and could
be representative of change now that the
young martyr has died.
Delaroche has aimed the
viewers gaze towards the
young martyr herself. He has
done this by making her the
centre of the painting and
also positioning her in the
foreground. The shape of the
canvas as well being an arch
instead of a quadrilateral
highlights the young martyr.
In the top left hand
corner of this painting
two figures can been
seen comforting each
other as they gaze upon
the body of the young
martyr. Nothing is known
about these two figures
but the emotions on their
faces and the way they
embrace each other is
suggestive that they
could be her grieving
parents.

Gustave Moreau
Moreau was a well known French Symbolist painter born in 1826. In
most of his paintings Moreau depicted biblical and mythological
subject matters. Moreau’s first painting was a pieta and many of his
works were strongly influenced by Théodore Chassériau. He studied
in his younger years under François-Édouard Picot. In the 1853
Salon Moreau exhibited painting that depicted a scene from the
Song of Songs.
Moreau’s work came to be know as very eccentric when he
moved into the Symbolist works. One of his first Symbolist
works was Oedipus and the Sphinx which he exhibited in the
1864 Salon. Alexandrine Dureux was thought to be Moreau’s
lover as she was the subject of many of his paintings however
when she died he didn’t take the news very well, which is
depicted in his works because they become much darker. Later
in Moreau’s life he became a professor at the École des beaux
arts where he taught many fauvist painters including Henri
Matisse. By the end of his life it is believed that Moreau created
about 8000 paintings.
Oedipus and
the Sphinx,
1864,
Oil on
canvas.

The Apparition
1876,
Watercolour,
56 x 47cm.

This painting depicts an episode from the
Gospel of Mathew and Mark. Moreau created
many images based upon this story creating
19 paintings and over 150 sketches.
In this painting you can see the
King Herod Antipas seated
upon his throne while the
princess Salome dances in
front of him. In this painting the
King is supposedly enjoying
the festivities that have been
arranged for his birthday.
The King did not break his word and he
brought her the head of St John the
Baptist, even though he didn’t approve.
The head was brought in on a charger
and given to her. In this painting you can
see Salome standing to the left hand
side of the painting pointing towards the
vision of the head of St John the Baptist.
Salome then handed her mother the
head because she had gotten her
revenge. Herodias was in fact actually
the Kings 3 rd wife but Salome was only
his step daughter.
The King enjoyed the dance by Salome
so much that he promised her she
could have anything she wanted.
Salome consulted her mother,
Herodias, who wanted the head of St
John the Baptist. Herodias was
believed to want the head of St John
the Baptist because of his comments
on her marriage. However it is also
believed it was because she was in
love with him.

Moreau has created a 2D halo around the
head of St John the Baptist. Tone has been
used in this painting to make his head stand
out. Moreau has done this by highlight the
head and also he has placed it in the centre of
the painting which draws the viewers attention
towards it.
In this painting Moreau
gained inspiration from
Japanese works and
the head of St John the
Baptist was also
inspired by the head of
Medusa.
In the 1876 Salon an
art dealer bought this
painting, which he then
later loaned to an art
gallery in London.
Sitting behind Salome you can see her
mother happy about the events that
unfolding in front of her. Herodias had held
St John the Baptist captive before
condemning him to execution.
Seen stood behind
the head of St John
the Baptist is the
executioner himself
wearing red which
imitates the colour
of the blood
dripping on the floor
from the head.

John William Waterhouse
Waterhouse was a English Pre-Raphaelite painter who was born in
1849, Rome. He lived many years after the end of the Pre-
Raphaelites and continued to paint, with the majority of his subject
matters containing Greek mythology and Arthurian Legend. 1849 was
the year that Pre-Raphaelite artists like Millais and Holmen-Hunt
started to influence artists in London. Waterhouse’s parents were both
artists and encouraged him from a young age to produced artwork.
Ophelia,
1894.
At the age of 5 Waterhouse and his family moved back to London this
was when he started to show that art was influencing him. As a
teenager Waterhouse used to visit the National Gallery and the British
Museum to sketch from the artwork. In 1871 Waterhouse had enrolled
into the Royal academy where he had intended to train in sculpture
before moving on to painting. Later in life Waterhouse became
entranced with painting Ophelia and had started to create a collection
however he died before finishing the series.

Saint Eulalia
1885,
Oil on canvas,
187 x 118 cm.

In this painting Waterhouse
has depicted a very old story
from roughly 304AD. The story
is about a young girl St Eulalia
who became a Martyr.
In this painting Water House
has included a cross on the
right hand side of the painting
which is suggestive to the
viewer that she was crucified
which she was not. This use
of symbolism compares St
Eulalia to Jesus and is
suggestive that she will also
come back like he did.
This painting was exhibited in
the Salon and was well
received. This composition
was risky for Waterhouse
because the nudity of the
young girl was radical,
however it wasn’t commented
upon by critics because of the
subject matter.
She was said to be a 12 year old
girl when she was brutally
murdered. St Eulalia became
Martyred after she refused to make
sacrifices to the Roman Gods.
It is said that her death was
very gruesome and painful.
Two executioners were
sent to murder her by
tearing apart her body with
hooks and burning her
breasts with hot torches.
Eulalia died from
suffocation after her hair
caught fire from the
torches.
Realism was not a style
Waterhouse wanted to
portray in this painting. He
has depicted her body as
un marked or scared as if
she died without bodily
harm. He depicts her body
half naked in the snow
which doesn’t show Eulalia
as a weak and pathetic, but
desirable.

For Waterhouse this composition was
quite risky with the use of foreshortening
on St Eulalia’s body in the foreground
because it left the centre of the painting
empty. However the way Waterhouse
positioned all the other figures in the
painting far into the background it drew
the viewers attention back to St Eulalia in
the foreground.
The compositional layout in this painting creates a
very bleak atmosphere. The empty centre of the
painting alienates St Eulalia from the rest of the
painting which draws the viewers attention towards
her. The use of the snow in this painting also creates
a bleak and cold atmosphere, a day in which no one
wants to be outside. This makes the very feel
sympathetic towards Eulalia because he body
deserves more respect than to be left in the snow.
Waterhouse has left St Eulalia completely
untouched even by the snow. At Eulalia’s feet
there are multiple doves this could be
suggesting that St Eulalia is now at peace or
that peace can now be made with the Roman
gods now she is dead.
The dove flying
away has been
said to be St
Eulalia’s soul
flying away and
that God has
sent the snow as
a blanket to
cover up her
body.

Surrealism
In the 1920’s after WW1 Surrealism developed from the previous style Dada. In Surrealism artists
wanted to break the barrier between dreaming and reality. They did this in many ways, like turning
everyday objects into weird creatures. In this new style of artwork artists created developed their
paintings to be photogenic.
Guillaume Apollinaire was the man who coined the term Surrealist it was first shown on the preface
to one of his plays which was written in 1903 and the first performed in 1917. By 1920 a group had
started to develop and wrote a magazine that believed in automatism. Writing without censoring the
thoughts. This style of writing also included dreams which was the beginning of the Surrealist
movement.
Sigmund Freud inspired Surrealist artists with his ideas of interpreting thoughts and dreams he
played a large part in the development of Surrealism because he was a big influence. Artists
welcome this idea of interpreting dreams and Dali stated that “There is only one difference between a
madman and me. I am not mad” because many people thought that the Surrealists were mad.
In 1924 two Surrealist manifestos had been created by two separate factions of surrealists. This then
inspired the Bureau of Surrealist Research to develop a magazine called La Révolution surréaliste
also published in 1924.

Salvador Dali
Dali was a famous surrealist, Spanish painter who was born in
1904. Dali had an older brother also called Salvador that died a
year before he was born. Dali’s parents told him he was a
reincarnation of his brother. He came to believe this and during
his life time Dali painted many images of his late brother. From a
young age Dali attended drawing school with the support of his
mum. He then took a trip to Cadaqués where he discovered
modernist paintings. In 1917 his father created an art exhibition
of all of Dali’s charcoal works around there house.
Later in life Dali moved to Madrid where he enrolled and
studied at the Real Academia de Bellas Artes de San
Fernando. However in Dali’s finally years he was expelled
from the academy before completing his course. After this
he visited Paris for the first time in which he met Pablo
Picasso. Dali and Picasso became friends and as Dali’s
style was developing he was strongly influenced and
inspired by Picasso’s work. The Persistence of Memory, 1931.

Christ of Saint
John
of the Cross
1951,
Oil on canvas,
205 x 116 cm.

This painting was called Christ
of Saint John on the cross
because Dali was influenced by
16 th century Spanish sketch of
the crucifixion.
The composition in this painting is geometric. Dali
created a triangle with the arms and a circle with
the head which gives a symmetrical composition.
The triangle in this painting could be there to
represent the holy trinity and the circle has been
used to represent unity.
Dali started to create this painting
after he had a dream which is
what influenced him to depict
Christ at this unusual angle. On
Christ in this painting there is no
visible wound marks or nails
holding him on to the cross. Dali
did this because he believed
these objects would mask his
vision of Christ on the cross.
This
painting
was first
exhibited in
1952 at the
Kelvingrove
Art Gallery
and
Museum.
When creating this painting Dali wanted to depict the
body of Christ perfectly. So he hired a Hollywood stunt
man, Russell Saunders to be hung in the position
Christ is. Dali wanted to see this because he wanted
to know how the human body would be effected by
gravity and what the limbs would like.

In the bottom of this
painting Dali has depicted
a picturesque scene of the
Bay of Port Lligat. Dali
included this in his
painting because it was
where he was living at the
time.
Dali’s style of surrealism
in this painting is clearly
distinct with its dream
like effects. This can be
seen with the use of
Christ floating in the top
half of the painting. The
coloration of the clouds
and the sky also create
the dream like effect.
In 1952 Dali sold this painting to the city of
Glasgow along with its copyright. When the
painting was displayed it brought much attention
towards the gallery and was popular. However the
painting was well received by every one and the
painting has come under attack from vandalism
twice. One visitor ripped the canvas with a sharp
stone but that has since been repaired making the
damage barley visible. This painting has also had
many copyright issues which has brought more
attention towards the painting because companies
were using the image without permission.
The tone used in this painting
can been seen from the dark
overcast of black at the top
which with a smooth gradient
moves down into a light yellow
and blue port composition. In the
bottom half of this composition
Dali has also created more
depth with the use of
atmospheric perspective. This
technique also pushes Christ's
feet into the background.
The horizon line in very low in this painting which
allows Dali to focus his attention on Christ which he
has depicted in the top larger half of the painting.

My Intentions
Now I have looked and analysed key examples of work, I intend to develop my findings into a
gallery exhibition, poster design and booklet.
As I analysed more paintings the work developed towards Martyrdom. Therefore I intend to create
my work based around this subject matter. All the paintings I analysed depicted martyrs in many
different ways. However they all include the martyr themselves. Also in the paintings I analysed
they depicted the body with many visible flesh wounds apart from the beheadings. The colours
used in these paintings also tended to me more subtle compared the works of an impressionist
artist.
I also intend to analyse existing poster, booklet and gallery designs because I would like to include
compositional elements and techniques which I like from these. In the work I develop I would like to
depict the body of a martyr which gives I direct link to the work I have developed. Finally I would like
to depict a simple poster design like Delaroche’s the young martyr scene, with the center of
attention in the foreground.

Creation of Exhibition title
and Font Creation
• Historical Martyrs
• Tonal
• The Tone of Martyrs
• Martyrdom
• Martyr’s
• Sufferer for a Cause

Finalising My Font Style
Here I have chosen my four favourite font design which I have analysed further to acquire the two most suitable for further
development towards my poster. The two fonts will need to be suitable for a clipping mask therefore the font width needs to be
fairly large, or else this image wont be visible.
I love this font because of the irregularity of its shape with
the raised letters. The shape of these letters would also
work well for a clipping mask because of there even
spacing and wide width. This font is different because of
the tonal colouring on it which is eye catching.
I really like this font and the broken effect created throughout
the letters. This font links well with my theme of Martyrdom
because this font is broken and the paintings I have analysed
involve people that have been broken and made into martyrs.
I also like the even spacing and symmetry in this font design.
This font is very eye catching the way the lines frame
the text. I like the font but not the lines because the text
would look out of place on a poster. However I do like
the use that the M is larger than the rest of the letters,
but this font wouldn’t create a good clipping mask.
This font would link well with my theme of Martyrdom because
the font appears as if it could be written in blood of the
Martyrs. I like this font because the letters are all in capitals
which makes the writing easier to read. However I don’t like
how close the letter spacing is.
The two fonts below are the ones that I have chosen to develop further because they link in well with my theme of Martyrdom and
would be suitable to create into a clipping mask.

What stands out to me the
most about this font is that the
letters are at all different
levels. This effect is eye
catching and is clearer now I
have Photoshopped the font.
I have Photoshopped this font design because the rustic and eroded
look that it created would have made it very difficult to create a clipping
mask. In Photoshop I simplified the font to make it just the shape of the
font instead of the erosion on it. I also smoothed the edges so the font
didn’t look so pixelated.
I like that this font is sans serif
because it simplifies the design and
allows the letters to flow better.
What I like about both of these fonts is the width of them would be suitable for a clipping mask. Also these fonts are both in capitals
which means the ascenders and descenders are at equal heights apart from the style of the top one which moves the letters. I love
both of these fonts because they are so different and distinct from one another. I also like how simple shaped the fonts are with even
lettering sizes, this allows the viewer to focus more on the word its self and the details inside the letters. This makes the shape of the
letters perfect for a clip[ping mask.
The thin white lines
running through this
font contrast well to
the thick black lines
of the font itself. This
contrast works well
at standing out, good
for a poster.
I like how
symmetrical this
font is because it
allows your
attention to be
drawn towards the
broken effect
running through it.

Clipping Masks
With my two chosen font
designs I now intend to
create clipping masks as a
further development for my
font.
Out of all the paintings I analysed I chose the most
suitable one. I thought that beheading of St John the
Baptiste would be a good example because of the
deep tonal contrasts and it would fit the scene of the
beheading in the font.
When choosing the font for my clipping mask I made sure that
the letter width was quite wide, otherwise the image would not
be visible. This font is suitable for a clipping mask and the
spacing between the letters makes it even easier to read.
Next I chose what part of the picture would be shown through the font. For this
painting I wanted to capture the action of the beheading and include the bowl
upon which the head will be placed.
In Photoshop I
separated the font
from its background
so I could create a
clipping mask. This
also gave me a
better view of what
part of the painting
would be included in
my font.
Finally I created the clipping mask and it looks really good.
In Photoshop I accentuated the gaps in the letters which
made the effect more dramatic. I love how this clipping mask
turned out because it links well to Martyrdom, being broken.

Clipping Masks
For my second clipping
mask I chose to use the
young martyr. I thought this
would be a suitable painting
because the composition
isn’t very busy. This would
make the image appear
clear through the font.
I wanted to position this text over the young martyr herself.
The composition of this painting works really well with a
clipping mask because the whole body of the young martyr
can fit in my chosen font. The text I have positioned so
that it includes the halo above her head.
The font I have chosen is suitable for my clipping mask
because it has even spacing between the letters and the width
of the letters would allow for the image to be visible.
Next I removed the background from the text so the shape
of the font is visible. This allowed me to see what parts of
the image will fit in my font.
This clipping mask came out
really well. I managed to
capture all the parts of the
image I wanted, her tided up
hands and the halo. The shape
of this font also works well with
the clipping mask because of
its uneven levels of the letters.

Logo Analysis
I am now going to look at other companies logo and analyse how they have been designed. I intend to learn and
gain inspiration from these designs so that I can create my own logo, that fits in with the theme of my gallery,
Martyrdom.
The imagery used in this
logo is very simple with just
the silhouette or a rabbit
rather than all the details.
For this design the
simplicity of the imagery
works well because it then
contrasts to the
overpowering combination
of the colours.
The colours used in this design contrast
each other well which captures the viewers
attention. The colours are how this design
reflects the theme of their gallery, Illusion,
rather than the imagery itself. The colours
are a power representation of their theme
because the illusion effects the viewer
directly creating a strong and memorable
impact.
The imagery in this logo design
is very power with the use of
overlapping silhouettes. The
silhouettes in this design have
had the transparency increased
so you can still see the outlines
of both shapes. This design has
been finished off with small dots
spraying up from the feet of the
rabbits which creates a sense of
movement in the design.
The text in this logo design very cleverly reflects the imagery design
with the use of the two colours repeated. The repeated colours unify
the design so that when you position it on a poster you can tell what
it is. The colours in the text mimic how they have been positioned in
the imagery as well, with the use of the red on the left and the blue
on the right. I really like this concept of having the writing fitting in
with the imagery through the use of colours. The font in this design
has been kept simple with even width and no serifs.

2 nd Logo Analysis
Similarly to the other logo I analysed the imagery in this
one is very simple because it is just the silhouette of an
image and is flat rather than having details and depth. This
works well in a logo design because the simplicity is also
usually reflected in the text which unifies the design. In
logo design the imagery tends to reflect the theme that the
company is trying to portray and can commonly be
inspired by a work in the gallery title. In this design the
image is a young boy fishing well sat upon a moon. This
could represent a dream and therefore depicts the title
DreamWorks. I like this idea and would like continue in
forward into my own logo design, so have my image depict
a word in my galley name.
For this logo design it has a very limited colour
palate with only the use of blue. This unifies the
design and helps the viewer distinguish what it is
when placed upon a poster. When creating my
logo design I would also like to use a limited
colour because this technique is used in both logo
deign I have analysed and successfully unifies the
design and writing.
In this design the writing takes up the majority of the
central space however doesn’t detract from the imagery
because of how simple and ordinary the font is. In this
design the font is also made to be a smaller size than the
imagery to the left therefore appearing to add depth as if it
were in perspective. When I create my logo design I would
like to make the writing smaller than the imagery because
I don’t want it being the viewers main focus.

I now intend to create my
Logo design
own logo design with
inspiration from the logos
and the paintings I have
analysed. I first gained
inspiration from Paul
Delaroche’s The Young
Martyr. So I wanted to
depicted that martyrdom
was forced upon people.
For me the part of this image
that stood out was the young
girls hands which were
intricately tied up. This was the
symbol that I wanted to use for
my logo design. Therefore in
Photoshop I created a simple
outline of the image section
that I wanted.
I then became inspired to take
inspiration from the first logo I
analysed. I really like the effect
created between the two
primary colours. I decided to
use this effect on my logo
because it made the imagery
capture the viewers attention.
I placed the red as
the bottom because I
wanted that to bee
the colour seeping
through in the same
sense blood would,
which links to my
theme of martyrdom
and their blood spilt.
Overall this effect turned out
really well. However I decided
to include the original black
outline of the image to add
depth and definition o my
logo. Next I intend to
incorporate a small amount of
text in my logo design.

To complete my logo design I have chosen a font which will stand out against the harsh colours and optical
illusion of the imagery. I really like this font because of how bold the writing stands out. The contrast with the
black and white compliments the contrast between the red and blue of the imagery. This logo design is
aesthetically pleasing with a limited colour palette which allows the viewers attention to been drawn to the shape
and writing. I think this logo design will work well on any poster I create because the silhouetted outline of the
image and writing will make It easy to distinguish on a busy background.

Poster mood board
On this page I have created a
mood board of posters, in which
I can choose my favorites from.
Then I will analyse them further
and develop my poster with key
elements. This mood board is
helpful because it gives me an
insight into poster designs and
Photoshop effects.

The composition of this
poster works really well. I
like the use of a silhouette
containing another image,
this makes the poster stand
out really well. The train
coming towards the viewer
in the silhouette is
foreshortened which adds
depth to the poster. The
trains tracks also come right
up to the edge of the image
creating repoussior which
makes the viewer feel as if
they’re part of the image. In
this poster I also like the
shadowy figures overlapping
the image inside the
silhouette because this
again adds more depth to
the image which contrasts to
the flat white background
around the silhouette.
Poster Analysis
I like the use of the QR code in the bottom left hand
corner of this poster because it minimalizes the amount
off writing that you have to include on the poster. This
enables for you to focus on the imagery more.
The information in this poster complements
well with the imagery because it only overlaps
the pictures slightly. The font in this poster
stands out well against the background
because the colours between the dark blue
and black contrast well with the white font
colour. When I create my poster I would like
to use contrasting colours like this because it
makes the text easier to read. I would also
like to try and incorporate the I idea of having
the font the same colour as the background,
but having the writing overlap a dark
silhouette because this effect is aesthetically
pleasing. In this poster I also like the way
they have placed all the information
necessary in the bottom half of the painting
and only the title is in a large font to save
space for the imagery.

In the bottom left hand corner is all the information in a small font apart from the
poster title. This composition is effective because the font is very small so it doesn’t
draw the viewers attention away from the poster title or imagery. When I create my
poster I intend to incorporate this idea so I can focus on the imagery effects and have
a simpler poster, without to much overlapping.
The composition of the poster design
works because of the complementary
earth tones. I love the design of this
image with the mans head which has the
hair smoothly blend into the city scape.
This effect works really well because of
its originality makes the poster stand out
well. I would like to develop my poster to
include an idea like this one. I like the
simplicity of this poster because the
imagery stands out well against the flat
background. The way the man leans in
from the right hand side adds depth to
the image with the use of cropping. To
add depth o my image I would also like
to have a figure or image cropped from
one side of the painting which will then
lead the viewer into the poster.
Simplicity in this poster has been
created with a flat one colour
background. This is successful at
highlighting the imagery in the
foreground. The title of this poster
stands out well with its contrasting
colour. The font in this poster also
adds attention towards the imagery
because of its simplicity. When I
create my poster I would like to
experiment with using my clipping
mask and just the font in a flat
colour depending on how much
detail is in my imagery. The font
also works well for this title
because of the even but wide letter
spacing adding emphasis on it.

Poster design
I am now going to design and create a final
poster that incorporates some of the images I
analysed to reflect Martyrdom and Tonal. The
poster I aim to create will contain all the
necessary information and I would like to
create an effect in Photoshop to make the
poster stand out.
For my poster I started off by choosing an image from the paintings I
analysed that would create the biggest impact on the viewer. I chose the
beheading of St John the Baptist because this painting incorporated my
theme of Martyrdom with a strong depiction of tonal as well. As posters
are portrait I had to select the part of the painting that I wanted to use.
For this poster I cropped out the majority of the background and just
included the five main figures. Because this image is so dark I wanted to
create a Photoshop effect that overlapped the image and brightened it
up. I did this by adding a smoke effect. This smoke effect was successful
at also dispersing the image. I wanted to brighten the image because I
would then it will contrast better with any text that I add.

The smoke effect I added in Photoshop was very
successful at complimenting the imagery in the
painting. This was because the blend between the
smoke and the image had a smooth gradient. To
create the right contrast between the smoke and
the image I used the dodge and burn tools, this
also allowed me to create a suitable light to the
background upon which I could place the text and
title. For this poster I decided not to use either of
my clipping masks because there detail got lost in
the background and didn’t compliment the imagery
well therefore I chose to use just the plain black
font for the strong contrast.
In the bottom left hand corner I lightened the
imagery to create an area in which I could place
my gallery logo. The logo works well on this
poster because it overlaps the imagery creating
depth to the poster. It also stands out due to its
bright contrasting colours, however it doesn’t
detract the viewers attention away from the
poster imagery because of where I have
positioned it and its size.

My final poster
design works
really well at
depicting my
theme of
Martyrdom and
Tonal. I really like
this poster
because the
dramatic scene in
the painting is
brought right into
the viewers space,
which captures
their attention.

Ticket Analysis
I now intend to analyse tickets so that I can gather information upon which my ticket will need to contain. I also
intend to gather some inspiration for my tickets design by which techniques work well and what don’t work so well.
By analyzing these tickets I will also look at what shape and layout works best for a successful ticket design.
The shape of this ticket design is a simple quadrilateral which is suitable for its function, because it allows the
gallery to keep the main attention on the information which is the priority. Also this simple shape is easy to
produce on a large quantity which is again a priority for a ticket. When I create my ticket I intend to keep mine
simple like this one with the use of a regular shape, to add the main focus on the writing.
In this design I really like the use of the imagery to compliment the text but not detract the attention. A tickets
designs main priority is its function therefore the writing. In this design there is a large volume of text containing all
the necessary information. Information that I will need to include. For example: Price, Date, Time, Location,
Gallery, Exhibition title and also instructions about one ticket per person. The main attention on this ticket is the
Date and Time, this is made clear by the use of the bold larger font text in the centre of the ticket. For this ticket
design they have also included the tear of section for the staff member. When I create my ticket I would like to use
a simple piece of imagery like this but perhaps my gallery logo so it links to the posters. I also intend to use a
simple colour scheme like this one.

The second ticket I am going to analyse is not a gallery exhibition ticket however the imagery was really captivating
and caught my attention, therefore I would like to gain inspiration from this one because of its attraction. Similarly to
the last ticket I analysed the shape of the ticket is a simple quadrilateral. This common rectangular shape is easy to
associate with being a ticket, where has an A3 sheet of paper would be a poster. Both the tickets I have analysed
have been landscape, so I therefore intend to create my ticket landscape. This is because the ticket layout works
better with the words flowing in sentences across rather than down, making them easier to understand and read.
This ticket design has been split into two section with the use of the design and colours. This split is what captivated
my attention the most due to its bold contrast. I really like this bold direct contrast and I would like to use this style
because of how captivating it is. This design also works really well at displaying the text because the Title has been
highlighted on the coloured background where as the rest of the text has all been pushed to the side on a plain white
background.
The text included on this ticket is a similar volume to the amount of text on the previous ticket because they're
including all the necessary information for the visitor to be in the right place at the right time. When I create my ticket
I am going to include the text that is necessary for an art gallery though rather than a show ticket. Inspired by this
design I love how regular even the design is, with the use of the flat background colour and the imagery contained in
a rectangular box at the end. This is definitely a technique I intend to use because it keeps the design unified and
simple making it suitable for its function.

Ticket design
On this page I have gather all the information and imagery I feel
is necessary and has to be included in my ticket design. This will
therefore help the development of my design and none of the
important information will be missed.
• Date
• Exhibi2on Title
• Time
• Loca2on, Address, Postcode
• Gallery
• Price
• Website
• Phone Number
• General Instruc2ons, Informa2on
• Design
• Colour scheme
• Image
• Logo

On this slide I have designed add created my own ticket. To do this I have gained inspiration from the tickets I have
analysed and also my poster and the paintings I have previously analysed. To link my poster and ticket together I
have used the same imagery so they are clearly link. I really like this because it shows to the visitor what show
they’re attending visually. I have also decided to include my logo design so people can also connect which gallery the
exhibition belongs to. In this ticket design I have also linked it to my poster with the use of the same fonts this unifies
my materials bringing them together.
Monday
9 th April 2017
3pm
£6.50
@9091 International Drive Florida
www.MartyrGalleries/Art.co.uk
Telephone: 01793427639
DO NOT DETACH
VISITORS
ADMITENCE
STUB
I really like this ticket design with how the information flows across the ticket. In this ticket design my text is the main
focus with the date, time and price being a large font in bold contrasting to the smoky background. My gallery
exhibition title also contrasts well on this ticket with the imagery in the background which makes it stand out. The
other text I have used in my ticket design I have tried to not draw to much attention because it has less priority
therefore I have kept it in a small, not bold font.

I am now going to analyse two existing gallery booklets because I intend to create
one for my gallery. This analysis will help my development of my own booklet
because I will gain knowledge of what information is necessary and what else I
could add to inspire the viewers. When analyzing these booklets I intend to gain
inspiration from their designs and layouts to see what works well and what could be
improved.
This booklet starts with a very simple cover page, including minimal imagery and
text. The red box captures the viewers attention because it’s the only colour on the
cover, this creates a nice contrast. However I don’t like the design of this cover
because it doesn’t capture the viewers attention making them want to read it. I
therefore intend to include some imagery on my booklet cover, I also want to include
more colour so the cover isn’t monotone.
Booklet Analysis
The next page in the booklet is an information page. I
really like the idea of having the information page on
the inside cover because it will be easy for the viewer
to find. This information page includes opening hours
and days, alongside contact details, tours, WIFI,
booking reservations and social media. When I create
my booklet I intend to include a page like this because
it is relevant to the booklets function. The next page is
a background about the exhibition that is taking place
so the viewers have some basic knowledge before
continuing to read and view the gallery.

For the middle section of the booklet this gallery has included a selection of the artworks that will be on display. These
pictures have been framed in bold corners. I don’t like this technique because I find my eyes focusing on them more
than anything else, therefore I don’t intend to use this idea. However I do like the design of having the artwork above the
description so the viewer can easily match it to the artwork in the gallery. When I create my booklet I intend to do this
with the artworks that I have in my exhibition. I also like that each piece of artwork has its own page so that the focus is
directly on that piece. This idea I also intend to use in my booklet
design because the layout works really well. However the writing
on these pages looks monotonous and un appealing, so I intend
to break the writing up around the imagery. These pages are also
very plain with the use of a plain white background and no
decoration or design. This focuses mainly on the writing however I
would like to make by booklet more visually appealing for the
viewer. I intend to do this by having a theme running through the
booklet pages so that the booklet looks unified like these ones do
with the black corner frames.

This back inside cover of this booklet is composed of a small map, of a section of the gallery. At the top of the page
it includes a small Key to help read the map. The section of the gallery highlighted here is the part in which the
exhibition is taking place with all the art work they have just described. I like the idea of having a map of the gallery
showing which paintings will be placed in which rooms because this is helpful for the viewers to look where they
need to go. However the design layout of this page is what I intend to achieve because the map is very small and
would look better if enlarged. Enlarging the map would not only make the page more visually appealing than the
plain grey background, but also easier for the viewer to read. The choice of design on this page is also something
that I don't intend to use in my booklet because the design is to simple and monotone. However I do like the use of
the same colours linking the booklet throughout which in this case would be the red and greys.
The final page of this booklet is made up of another map. This map cover the
entire back cover. I like this idea because it is easy for the viewer to see
where they need to travel to without having to open the booklet up and find
the right page every time. I intend to use this idea in my booklet because it
suits the function and is also a sensible use of the back cover. This map
again links to the rest of the booklet with the colour scheme of the reds and
greys.

This booklet then goes straight into talking about the
paintings and artworks that are in the exhibition.
However when I create my booklet I intend to include
and information page and brief description page about
the exhibition first like the last booklet I analysed. For
the second page I do like the use of having the cover
image repeated inside but this time not cropped. This
technique keeps the booklet flowing smoothly and is
another idea I would like to take forward into my own
booklet design.
The second booklet I am analyzing is a much smaller length one. However I
like this booklet because the design is very eye catching with the use of strong
imagery. The cover of the booklet is composed of the title and the gallery
name. the design in the background is then a zoomed in image of one of the
paintings that will be in the exhibition. I like this idea because along side a
ticket and poster you could use the same image therefore linking all three
together making is easy for the viewer to associate with what exhibition they
are attending. I intend to use this idea in my booklet design because I think it
will look visually appealing and clearly connect to the theme of the exhibition.
However for my cover I would like to experiment with more details because the
writing on this cover doesn’t stand out well from the background, this I would
therefore rectify with Photoshop techniques.

The middle pages of this booklet are much more appealing than the pages
from the last booklet I analysed because they have made the imagery the
center of attention with its increased size. On these pages the volume of text
is also minimal allowing for the viewer to find it an easier read. I like this style
better because it fits in well with the rest of the work I have created. The text
on these pages also aren’t as daunting because it has been split up into
paragraphs and columns among multiple pictures of the artworks. However
this booklet is also lacking in a design theme to flow through it to unify the
works. I intend in my booklet to use the same colour scheme throughout
because the plain white background and black text is unappealing.
The final page in this booklet is composed
of the information about tours and
sponsors. I like the idea of having a page
near the back of the booklet to include a
thanks section to sponsors and donors
because it could inspire the readers to
become donors or sponsors for the next
exhibition. This booklet is however missing
a map which I do intend to include as the
back cover of my booklet.

Booklet Design
For my booklet the first thing I designed was the cover.
I have chosen to use the same paintings that I used for
my ticket and poster. I have decided to do this because
I wanted them be unified and make it easier for the
viewer to associate them for the same gallery
exhibition. This image that I have chosen also works
really well as the booklet cover because the image is
so captivating and it clearly depicts both martyrdom
and tonal. I created this cover on Photoshop because I
wanted to add the red box merging into the image at
the top. I have done this because I wanted a suitable
surface in which my title would overlap and stand out. I
chose the colour red because I wanted to depict the
blood of the martyrs and the colour complimented the
image really well. On this cover I decided to keep the
text to a minimal because I wanted to make the
imagery the center of attention, also the other booklets
I analysed didn’t depict much text. In the bottom left
hand corner I have also placed my gallery logo, so
again the viewer can easily see that this booklet is for
the same exhibition as the ticket and poster I have
created.

On the inside cover I have decided to add directions to
the gallery so that when the leaflets are being
displayed and handed out at other locations people
will be able to easily find their way there. On this page
I have also included a map in which people can
visually where the gallery is located. On this page I
have also incorporated the contacts details and
information about becoming a member for exclusive
discounts.
The background of this page have developed a fading
background using a dispersion effect. I have created
this background because I wanted my pages to all
flow together. This style I also used on the cover which
shows the clear link between the pages.

The next page in my booklet I have added a background
knowledge on Martyrdom because I wanted people to
understand the ideas behind the artwork and what they
represent. I started off with using a red box at the top of
my page as the background design but I then decided to
use a gradient dispersion effect because it complimented
the work in the foreground better. This background will
then be used throughout the rest of my booklet. On this
page I have included the complete image of my booklet
cover because I wanted people to know that the image
has been cropped. Finally on this page I have included a
general information section with times and dates of
events. I wanted this because it shows to the reader
extra things they can do at the gallery and it also
includes prices for books and audio guides. In the
information I have included gallery open times and
contact information if the reader has more questions.

I have now started to add information about the artists so that the reader will
have a background knowledge before looking at the paintings in the gallery.
I wanted to do this because it will also give the reader a better
understanding of the painting and why it has been created. I have displayed
my pages so that there are two artists per page, by doing this I have
ensured that I don’t include to much unnecessary information and also that
the pages aren’t cramped. I like the layout of the page by having one artist
at the top and one at the bottom because it helps the booklet flow well but
you can clearly distinguish who the information is about. Alongside the
artists information I have also included one of the paintings they produced I
tried to use the images which are going to be in my gallery.
On the next page I have decided to
create a double page spread of one of
the paintings. I have incorporated this
because it is visually appealing to the
viewer and it compliments the volume of
text in the booklet making it more
intriguing to look at.

I have included all of the artists in my booklet that I will be displaying the work of. This works well at creating a factual
and interesting booklet that captures the viewers attention. In this booklet I also like the balance between the amount
of images to text because the writing doesn’t look so daunting. On these pages I have kept the same background
throughout and the same font because I wanted to keep the booklet unified. For this booklet I have chosen a simple
non italic font with a suitable text size so that the majority of people will be able to read it. I also made the font colour
black to again make the text have the strongest contrast to the
background making it easier to read. In this booklet I created two
double page spreads of images because I wanted to make my
booklet visually appealing to the viewer. These spreads turned out
really well because the image filled the pages but didn’t need to be
cropped.

I like my final booklet design because it incorporates all the ideas and themes
that I wanted to include. The planning and analysis of other booklets definitely
helped me create this booklet because I was inspired by design layouts and
compositional elements. My favourite part of this booklet are the double page
image spreads because they are visually appealing to the viewer. In this booklet I
also like that I have included all the images that are going to be displayed in my
gallery. This will be helpful to the reader because I shows them visually which
artist painted the painting. Finally I also like the design of my booklet because the
red dispersion background unifies the whole booklet and adds an extra visual
element for the viewer.
For the back cover of my booklet I have
included the floor map of the gallery. I
wanted to include this on the back cover
because the reader doesn’t have to keep
opening the booklet to know where they
are in the gallery. The map fitted really
well on the back cover as well because it
is clear to distinguish which room is
which and the scale worked well.

Exhibition analysis
I am now going to analyse existing art galleries to see what
components work well in the interior design and layout. I intend to
gather inspiration from these designs and use them to develop my
own design. The first gallery I’m looking at is Nove Zamky, Slovakia. I
have gathered some panoramic images of the gallery so that I can
see how their paintings have been displayed and what room size is
necessary. In this design they have used a very limited colour palette
for the walls. Throughout the whole of the building they have painted
all of the walls magnolia do that it looks bright and clean and doesn’t
detract any attention away from the paintings.
Throughout this gallery they have also used the same wood flooring,
this flooring is practical because it would be easy to clean. When I
create my gallery I intend to use wood flooring throughout because it
also unifies the building and combined with the use of arches instead of
doors like this gallery it allows the viewers to flow through the gallery
with ease. This design is very simple and the layout of the gallery is a
consistent arrangement of quadrilateral rooms linked with arch ways.
The paintings in this galley are positioned at a central height so that as
people of different heights walk past they will all be able to see.
I also like that in this gallery they have evenly spaced the
pictures so that your attention doesn’t get drawn to one more
than the others. In this gallery they have also taken into
consideration the size of the painting and arranged the rooms
so that pictures of similar scale are near to each other this
creates a better impact on the viewer. This design has rooms
at different levels with a small number of stairs traveling from
one to another, however in my design I would like to keep all
mine on one level because it will be more wheel chair friendly.

The next gallery I am going to analyse is the National Gallery in
London. This gallery is only a very large scale with loads of rooms
filled with paintings. However I intend to create a smaller scale
gallery so with the design I will not be looking at their scale. In this
gallery they have created a large impact on the viewer with the dark
green skirting board and arch ways, I don’t intend to use this idea
because the strong colours detract the attention away from the
paintings. I therefore do intend to add skirting board but I would like
to keep mine simple, either matching the light colour of the wood
floor or white.
The colour scheme in this gallery doesn’t have such a limited
colour palette as the last one that I analysed and the bright
colours I can see don’t work well at adding emphasis on the
paintings. So when I create my gallery exhibition I intend to use
pastel colours which will add focus to the artworks while keeping
the room bright. I also intend to use at a maximum of two
colours where as this gallery uses multiple different paint
colours. The paintings in this gallery have been positioned at
different heights on the wall depending on size, this is a good
idea because it keeps the paintings at an average eye level.
This gallery has also included benched in the rooms allowing
viewers to have a rest while looking at the paintings, I intend to
use this idea in my gallery. I have also noticed that the ceiling
heights in this gallery is higher than normal this is good because
it gives plenty of space for the larger scale images. This gallery
similarly to the last one has a layout that is composed of
quadrilateral rooms that are linked through arches not doors and
the flooring is also wood throughout.

Exhibition Design 1
I'm am now designing my own gallery exhibition. I have decided to do this
because I would like to create a concept upon which works best for my gallery
design. In this concept I am going to explore which elements work best to
compliment my art works. In creating this design I will gather inspiration from
the existing galleries that I have analysed. I started off this design with a
reception are upon which the visitors will enter through. They will then go to
the left and flow through the gallery in a clockwise motion. Inside my gallery I
have placed evenly spaced benches to fulfill the visitors needs.
The exhibition I have designed to flow from one room to another with the use
of arch ways instead of doorways because it keeps the rooms open and free
flowing. For this design I have also aimed the ways upon which the visitors
flow with the use of the arches only flowing into one room therefore they
have to pass through all the rooms and none of the artwork will be missed.

In this design I have also included the toilets to be halfway around the building so that they can be quickly and easily
travelled to whatever part of the building you are in. At the end of my gallery exhibition I have positioned the gift shop
so that all the visitors have to pass through this before exiting. I used this idea from the other galleries I analysed
because this is used as a marketing technique to gain funding for the gallery. The colour scheme in this design I have
design to keep simple with the use of two colours of paint through out the whole of the building. This technique works
well because I don’t think it will detract attention away from the paintings. This design also works well because it
unifies the whole building again helping the gallery flow better. For this design I have also positioned a fire exit near
the back of the building so that people could be close to an exit from any part of the building in an emergency. This
design concept is very simple however the rooms are unusual shapes due to the layout. Therefore I intend to design
my rooms with more regular shapes for my next design because this will maximize wall space for the paintings.
Another technique I will use in the next design which I have also used in this design Is have no windows because this
maximizes wall space and also helps protect the paintings from damage of sun light.

Exhibition Design 2
For my second design I have included the ideas from my last exhibition
design as well as the ones I analysed. In this design I have further
developed the gallery space with the use of more regular shaped rooms. I
started this gallery again the same as the last one with the visitors
entering in through the reception and the moving to the left and flowing
around the gallery in a clockwise motion. I like this idea because it helps
organize the space and allows all the visitors to freely flow through the
gallery but not miss a room or any of the art works.
In this design similarly to the last one I have included the use of benches
for the visitors to rest at. I gained this idea from the gallery exhibitions I
previously analysed. I have not used doors in the gallery but again used
arch ways because they flow better and open up the composition.

For this design I have kept the layout much more regular and simplified in shape because it allows for more wall
space internally. This design allows the building to fulfill its function as a gallery space making it successful. I have
again not used windows to maximize the open wall space and keep the works for becoming damaged by sunlight. In
this design I have also positioned my fire exit halfway around the building because this evenly spreads out the exits.
The bathrooms have also been placed to the back similarly to my last design to allow people to get their quickly no
matter what part of the gallery they're in. the gift shop in this design has been placed in the same position to my last
design meaning the visitors have to flow through it to get to the exit, a concept I really like. Finally in this design I have
kept the colour scheme again simple but I have complimented the purple with the use of a grey. The grey in this
design works really well because of its monotone. This flat colour should work really well at making the art work stand
out.

I have now added the work to my walls of the gallery exhibition I design online. To add the work to the walls I used
Photoshop when I did this I made sure that all the paintings where in perspective so that I could create the most
realistic design. The paintings worked really well in this design because there was plenty of walls space for them
without it being over crowded and also the colour scheme of the paints didn’t detract from the works at all which
was very successful. This design fulfills all the criteria I created that an exhibition gallery needs to be therefore my
final design is fit for its function.