digital_marketing_basics_2

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The Basic Building Blocks For Digital Marketing: A Guide To A Well Optimized Website Building a website is the first step to enter into the vast premise of Digital Marketing. Here are the basic building blocks that you must take note of with respect to designing your optimized site. • Keywords • Choosing your URL • Titles • Meta-Description or snippets • Image optimization • Internal and External links
Keywords Keywords define your site. To relate to your audience what exactly your site is about, you use keywords. Google's algorithm actually calculates the "keyword density" of your site in order to rank it. Nowadays, key phrases hit bigger with online audiences, so the focus has shifted there. Choosing Your URL This is one of the most important aspects of <strong>digital</strong> <strong>marketing</strong> which comes to play while designing your website. After you have thought of a well optimized keyword based name for your site, you must decide on the domain URL. Also, while Google indexes your page as per the genre of your site, your URL is one of the prominent factors.
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Page 9 and 10: Video Marketing is perhaps the best

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