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digital_marketing_basics_2

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Video Marketing is perhaps the best way to attract online viewers as it has<br />

both audio and visual appeal that relates the purpose of a website in an<br />

interesting manner. Apart from this the time factor also counts. The complete<br />

details in a short time span is what the audience demands and only video<br />

<strong>marketing</strong> can fulfil this. Make sure the images, infographics, moving<br />

animations and content are well optimized in order to cater well to your<br />

audience and bring in more views, shares and subscriptions.<br />

Using Paid Ads In Social Media Platforms<br />

Paid Ads are one of the most effective methods to gain online audience at an<br />

exponential rate as these ads show up first in Google's search results. Digital<br />

marketers can also use these ads in a social media platform in order to attract<br />

viewers. For example Facebook being the biggest platform for social media<br />

<strong>marketing</strong>, using paid ads there can gain your site a huge audience base.<br />

Moreover, an website is automatically optimized if its link is displayed on<br />

Facebook as they have a set of excellent guidelines for ads. Similarly you can

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