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Statistics show that 70% of the traffic for a website come from mobile data<br />
usage. This indicates that a large amount of time is spent on mobile browsing<br />
of various websites. In such a scenario it would be the best to optimize your<br />
site so that it can be navigated smoothly in a mobile phone based on platforms<br />
like Android or IOS (for Apple devices). Google keeps updating its algorithm<br />
and the latest one gives high preference to sites that are well optimized for<br />
viewers using mobile phones to browse.<br />
Networking In Your Local Area<br />
Local search is generally a feature that automatically accepts the location of an<br />
user and displays relevant results. This means that the local businesses are<br />
highlighted first. Google is now ranking sites which is local search optimized<br />
higher than others. Thus a <strong>digital</strong> marketer must follow these steps in order to<br />
enable local search engine optimization. A local SEO consultant will be able to<br />
tell you more about this.<br />
• Relate the existence of your business to the local network by putting it<br />
up on local search directories.
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