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COMPANY PROFILE<br />
”You ask us to reach for the stars and<br />
We will bring the moon back as well.”
Content<br />
Our Vision<br />
Our Mission<br />
Our Approach<br />
Our Team<br />
Our Services<br />
Client Servicing<br />
Creative & Art<br />
Production<br />
Digital Marketing<br />
Our Clients<br />
Our Work<br />
In a Nutshell<br />
1<br />
2<br />
3<br />
4<br />
6<br />
7<br />
9<br />
10<br />
11<br />
12<br />
13<br />
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Our<br />
Vision<br />
Turning brands into everlasting legends<br />
Delivering results-oriented brand marketing campaigns that enhance<br />
our clients’ awareness, improve their sales and foster their growth.<br />
Creative is great but tangible results are even better.<br />
We strive for both.<br />
1
Our<br />
Mission<br />
We fabricate creative ideas and provide services that are tailored<br />
towards our client’s best interest.<br />
2
Your Philosophy<br />
Our Approach<br />
We believe in the power of creativity, strategy and imagination combined.<br />
We capture and communicate a brand’s idea and essence in a simple yet compelling way. Simply after<br />
understanding the philosophy and culture of your company we define what your brand means to your<br />
customers, differentiate you from the competition and communicate the unique value your company provides.<br />
3
Our Team<br />
One of the main reasons for our success is combining<br />
internationally exposed, experienced, creative and<br />
strategic thinkers with deep knowledge of local<br />
culture and society.<br />
We provide a wide range of services,<br />
starting with advertising strategies in<br />
tandem with the current markets.<br />
We’re creatively<br />
strategic, and<br />
strategically<br />
creative<br />
A group of people from different<br />
backgrounds, united by a common<br />
bond “love of ideas”<br />
4
Our Team<br />
Operation &<br />
Production Manager<br />
Operation<br />
Supervisor<br />
Arabic<br />
Copywriter<br />
English<br />
Copywriter<br />
5
Our Services<br />
We provide a wide range of services, starting<br />
with advertising strategies in tandem with the<br />
current markets ...<br />
Creative Strategy<br />
Marketing Services<br />
Media Buying, Planning & Booking<br />
Events Managment<br />
Digital Marketing & Social Media<br />
Productions<br />
6
Client Servicing Department:<br />
Account Management:<br />
• The link between the client and the entire agency.<br />
• Makes sure all departments are on track according to the client needs.<br />
• Leads agency presentations and ensures that the ideas presented remain faithful to the brief and are kept within the<br />
time frame and budget.<br />
• Manages, monitors, reviews and delivers advertisement projects.<br />
• Sends weekly reports of Progress/Status Report.<br />
• Sends daily, weekly, monthly, quarterly & yearly media reports (If contracted).<br />
• Liaises with production team on all client production needs which are not limited to TVC production, Radio Production,<br />
Showroom Branding, Shop sign boards, Events management, Printing, Promotional materials, Gift Items, etc.<br />
7
Client Servicing Department:<br />
Account planner strategist/strategic planner:<br />
Strategic planners represent the consumer in the agency. They’re responsible for developing the key strategic insight, which<br />
lies behind the advertising idea. They work closely with the client to research the market and understand the consumer.<br />
Armed with this information, planners will create a strategy for the brand, which the agency’s creative team can use to produce<br />
the creative idea.<br />
• Works with clients to understand their business objectives, target markets and consumers.<br />
• Analyzes data, trends and reports relevant to the client’s business.<br />
• Commissions, conducts and analyzes qualitative (e.g. focus groups) and quantitative (e.g. surveys) research.<br />
• Briefs the creative team.<br />
• Monitors the effectiveness of the campaign.<br />
• Understands how ideas influence people.<br />
• Deeply understands human behavior, psychology, cultural and social trends.<br />
• Is able to link creative solutions to business problems.<br />
8
Creative & Art:<br />
After receiving all details about the client, product, target<br />
audience and the required advertising message, which shapes<br />
the advertising campaign a team of Creative, Art (designers) and<br />
copywriters:<br />
• Generate creative ideas and concepts to fulfill the clients<br />
brief<br />
• Produce sketches or ‹storyboards› (television) or ‹roughs› or<br />
‹scamps› (print) to communicate ideas to the client.<br />
• Commission photographers, artists or film-makers to work on<br />
projects.<br />
• Visit and assess locations for potential shoots.<br />
• Attend all meetings at production houses and with other<br />
directors.<br />
• Work in editing suites to oversee the finished<br />
product.<br />
9
Production:<br />
The Production Department is responsible for:<br />
• Directing all tasks and staff involved in producing print &<br />
audio visual advertising. This includes overseeing the print<br />
production aspects of various media, including digital advertising,<br />
promotions, displays, exhibits, TV commercial & Radio<br />
commercial.<br />
• Commissioning competitive prices from third party suppliers<br />
directly to the client.<br />
• Sourcing outside vendors and suppliers such as: printing<br />
companies, display producers, photographers, etc<br />
• Supervising and attending events, trade shows, demonstrations<br />
and exhibitions making sure all the client needs are<br />
entertained and well taken care off.<br />
• Informing art director of any techniques that may pose<br />
production problems and offer solutions, alternatives<br />
or cautions.<br />
10
Digital Marketing<br />
Department:<br />
Digital Marketing Services:<br />
• Website design and<br />
development.<br />
• Search engine<br />
optimization.<br />
• Application development.<br />
• Digital display advertising.<br />
• Social media marketing &<br />
management.<br />
Social Media Marketing &<br />
Management Services:<br />
• Social media marketing<br />
strategy development.<br />
• Social media<br />
channel<br />
creation.<br />
• Social media branding.<br />
• Content strategy & custom<br />
content: graphics, video,<br />
photography and copywriting.<br />
• Daily management and<br />
posting (Facebook, Twitter,<br />
LinkedIn, Instargam, YouTube,<br />
etc)<br />
• Monitoring and insight<br />
analysis report every 28 days.<br />
• Interactive engagement<br />
and customer service.<br />
• Social media<br />
training.<br />
11
Our<br />
CLIENTS<br />
Take your place at<br />
12
Our work<br />
Branding
Our work<br />
Branding
Our work<br />
Branding
Our work<br />
Branding
Our work<br />
Branding
Our work<br />
Branding
Our work<br />
Branding
Our work<br />
Branding
Our work<br />
Branding
Our work<br />
Branding
Our work<br />
Branding
Our work<br />
Branding
Booklets &<br />
<strong>Company</strong><br />
<strong>Profile</strong>s
Booklets &<br />
<strong>Company</strong><br />
<strong>Profile</strong>s
Booklets &<br />
<strong>Company</strong><br />
<strong>Profile</strong>s
Booklets &<br />
<strong>Company</strong><br />
<strong>Profile</strong>s
Booklets &<br />
<strong>Company</strong><br />
<strong>Profile</strong>s
Booklets &<br />
<strong>Company</strong><br />
<strong>Profile</strong>s
Booklets &<br />
<strong>Company</strong><br />
<strong>Profile</strong>s
Booklets &<br />
<strong>Company</strong><br />
<strong>Profile</strong>s
Packaging
Packaging
Packaging
Mobile<br />
Apps
Mobile<br />
Apps
360<br />
Campaign
360<br />
Campaign
360<br />
Campaign
360<br />
Campaign
360<br />
Campaign
360<br />
Campaign<br />
Sudani<br />
4G<br />
TVC
360<br />
Campaign
360<br />
Campaign
360<br />
Campaign
Activation
Communication
Communication
Communication
Calendars
Calendars
3D<br />
Work
3D<br />
Work
3D<br />
Work
3D<br />
Work
3D<br />
Work
Events
Events
Events
Events
Events
Interior<br />
Branding
Your Service<br />
Partner In a<br />
Nutshell<br />
Strategy Development<br />
The development of Marketing<br />
Communication, Branding<br />
Strategies and Brand activation<br />
Strategies<br />
Concept Development<br />
The development of creative<br />
concepts for all communications.<br />
Since we work with a wide range<br />
of media, This could be TV<br />
commercials, brochures, print,<br />
magazines, outdoor, websites,<br />
campaigns, banners, events,<br />
promotions, guerilla actions,<br />
packaging etc.<br />
Realization<br />
The executions and<br />
production of all<br />
communications, using<br />
the services of several<br />
carefully selected and proven<br />
specialized partners.<br />
Media Strategy & Planning<br />
The development of a media<br />
strategy and media plans<br />
as well as buying of media<br />
space.<br />
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