Kindle Company Profile Full Version-new 27-2-017

Client Servicing Department:
Account planner strategist/strategic planner:
Strategic planners represent the consumer in the agency. They’re responsible for developing the key strategic insight, which
lies behind the advertising idea. They work closely with the client to research the market and understand the consumer.
Armed with this information, planners will create a strategy for the brand, which the agency’s creative team can use to produce
the creative idea.
• Works with clients to understand their business objectives, target markets and consumers.
• Analyzes data, trends and reports relevant to the client’s business.
• Commissions, conducts and analyzes qualitative (e.g. focus groups) and quantitative (e.g. surveys) research.
• Briefs the creative team.
• Monitors the effectiveness of the campaign.
• Understands how ideas influence people.
• Deeply understands human behavior, psychology, cultural and social trends.
• Is able to link creative solutions to business problems.
8