Kindle Company Profile Full Version-new 27-2-017

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Client Servicing Department: Account planner strategist/strategic planner: Strategic planners represent the consumer in the agency. They’re responsible for developing the key strategic insight, which lies behind the advertising idea. They work closely with the client to research the market and understand the consumer. Armed with this information, planners will create a strategy for the brand, which the agency’s creative team can use to produce the creative idea. • Works with clients to understand their business objectives, target markets and consumers. • Analyzes data, trends and reports relevant to the client’s business. • Commissions, conducts and analyzes qualitative (e.g. focus groups) and quantitative (e.g. surveys) research. • Briefs the creative team. • Monitors the effectiveness of the campaign. • Understands how ideas influence people. • Deeply understands human behavior, psychology, cultural and social trends. • Is able to link creative solutions to business problems. 8
Creative & Art: After receiving all details about the client, product, target audience and the required advertising message, which shapes the advertising campaign a team of Creative, Art (designers) and copywriters: • Generate creative ideas and concepts to fulfill the clients brief • Produce sketches or ‹storyboards› (television) or ‹roughs› or ‹scamps› (print) to communicate ideas to the client. • Commission photographers, artists or film-makers to work on projects. • Visit and assess locations for potential shoots. • Attend all meetings at production houses and with other directors. • Work in editing suites to oversee the finished product. 9
Page 1 and 2: COMPANY PROFILE ”You ask us to re
Page 3 and 4: Our Vision Turning brands into ever
Page 5 and 6: Your Philosophy Our Approach We bel
Page 7 and 8: Our Team Operation & Production Man
Page 9: Client Servicing Department: Accoun
Page 13 and 14: Digital Marketing Department: Digit
Page 15 and 16: Our work Branding
Page 27 and 28: Booklets & Company Profiles
Page 35 and 36: Packaging
Page 37 and 38: Packaging
Page 39 and 40: Mobile Apps
Page 41 and 42: 360 Campaign
Page 45 and 46: 360 Campaign Sudani 4G TVC
Page 49 and 50: Activation
Page 51 and 52: Communication
Page 53 and 54: Calendars
Page 55 and 56: 3D Work
Page 61 and 62:
Events
Page 63 and 64:
Events
Page 65 and 66:
Interior Branding
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Kindle Company Profile Full Version-new 27-2-017

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