Marketing Book

Contributors
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1981), Marketing Applications of Operational Research Techniques (MCB University Press, 1981), Bank
Marketing Management (Macmillan, 1984), Industrial Salesforce Management (Croom Helm, 1986) and
Cases in Marketing of Services (with L. Moutinho, Addison-Wesley, 1994). His research interests are
in marketing of financial services and tourism. Professor Meidan has published over seventy
refereed academic journals and conference proceedings in Britain and elsewhere and has consulted
and taught post-experience courses, particularly on marketing of financial services and tourism, in
Europe, Asia, America and Australia.
Luiz Moutinho, BA, MA, PhD, FCIM is Professor of Marketing, University of Glasgow Business
School. He completed his PhD at the University of Sheffield in 1982 and held posts at Cardiff
Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA,
Northern Arizona University, USA and California State University, USA, as well as visiting
Professorship positions in New Zealand and Brazil. Between 1987 and 1989 he was the Director of
the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff
Business School between 1993 and 1996. He is currently the Director of the Doctoral Programme at
the University of Glasgow Department of Business and Management. In addition to publishing
seventeen books and presenting papers at many international conferences, he also has had a vast
number of articles published in international journals. He is also a member of the Editorial Board
of several international academic journals. He has been a full Professor of Marketing since 1989 and
was appointed in 1996 to the Foundation Chair of Marketing at the University of Glasgow.
Lisa O'Malley, PhD is a Lecturer in Marketing at the University of Limerick. Lisa's main teaching
and research interests are in the areas of marketing theory, direct marketing and relationship
marketing. She has published widely on relationship marketing including articles in the Journal of
Marketing Management, the European Journal of Marketing, Service Industries Journal, Journal of Business
Research and Interactive Marketing. These include critical works on RM in mass consumer markets
as well as investigations on the role of relationships in professional services.
Stanley J. Paliwoda, BA, MSc, PhD, FCIM, FCMI, MIEx, ILT.M is Head of the Marketing Group and
Head of the Department of Commerce of the Birmingham Business School, The University of
Birmingham. He was previously Professor and Chair of Marketing at the University of Calgary,
Alberta, Canada. He continues to be Visiting Professor in Marketing at the Warsaw School of
Economics, Poland. He has a master’s degree from Bradford University, a PhD from Cranfield and
was previously with the University of Manchester Institute of Science and Technology. His interests
are primarily in international marketing focusing on market entry strategy, business-to-business
marketing strategy and marketing relationship management. He is a Fellow of the Chartered
Management Institute, a Fellow of the Chartered Institute of Marketing, a chartered marketer, a
professional member of the Institute of Export and a former examiner for their International
Marketing professional examinations. He is the author of seventeen books, some of which have
been translated into Spanish and Chinese. Books include International Marketing, now in its third
edition with Butterworth-Heinemann, 1998; Investing in Eastern Europe, Addison-Wesley/EIU
Books, 1995; and The International Marketing Reader, Routledge, 1995 (with John K. Ryans Jr). He is
founding author of The Journal of East–West Business published by Haworth Press, New York;
Canadian editor of the Journal of Marketing Management and is on the editorial board of eleven other
journals including: International Marketing Review; Asia-Pacific International Journal of Marketing;
Journal of Global Marketing; Journal of Euromarketing; International Business Review; Journal of
Qualitative Market Research.