ACTG 212 Principles of Accounting II Financial Analysis Project

ACTG 212: Principles of Accounting II Financial Analysis Project
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Michael Masterson has brought you a set of financial statements of a company that he is
considering investing in as a long-term investment. He is asking for your help in determining if
the company would be a good investment for him.
Using the attached financial statements, you need to create a vertical analysis as percentage of
Total Assets for the Balance Sheet and as a percentage of Sales for the Income Statement, as well
as a horizontal analysis of the Balance Sheet and Income Statement. Complete this for both
years. In addition to the vertical and horizontal analysis, you need to calculate the following
ratios:
Liquidity & Efficiency:
Current Ratio
Acid-Test Ratio
Receivables Turnover & Days’ Sales Uncollected
Inventory Turnover & Days’ sales in Inventory
Solvency
Debt Ratio
Equity Ratio
Debt to Equity Ratio
Profitability
Profit Margin Ratio
Gross Margin Ratio

Return on Total Assets (ROA)
Return on Equity (ROE)
This information then needs to be incorporated into a written memo to Michael Masterson. Be
sure to include the following information in your memo.
Introductory Paragraph – This paragraph will be an introduction to your analysis. In this
paragraph, explain the importance of analyzing financial statements before investing in a
company. Be sure to answer the following questions in your introduction:
1. What is the purpose of creating a vertical analysis and why is it useful in analyzing a potential
investment?
2. What is the purpose of creating a horizontal analysis and why is it useful in analyzing a
potential investment?
3. Overall, what do each of the three sections of ratios (Profitability, Liquidity & Solvency) tell a
person about a company?
Financial Analysis Section – In this section, you will share the results of your calculations and
then explain what those results mean in detail. You will need a subsection for the completed
vertical analysis and a subsection for the completed horizontal analysis. Within these sections
you will include specifics regarding your calculations and what those calculations mean for the
company. You will also need to include a sub-section for each of the three types of ratios. Within
each of the subsections,
incorporate the ratios in a Table format and then explain what your calculations mean. While you
are allowed to include the definition of the ratios in this section, you must specifically explain
what your calculation of the ratio means and analyze the data that you have computed.
The subsections of the Financial Analysis Section must be in this order:
1. Vertical Analysis
2. Horizontal Analysis
3. Liquidity and Efficiency Financial Ratios
4. Solvency Financial Ratios
5. Profitability Financial Ratios
Conclusion Paragraph – You need to state if you think the company would be a good investment
and why. Give details to support your reasoning.

Formatting Rules:
1. Use a memo format for your project. You may use a template in Word to format it.
2. Your memo should be single spaced. (Skip a space between paragraphs.)
3. Use 1 inch margins.
4. Maximum font size is 12 point.
5. You may use tables to report your financial ratios but they must be broken out in the
appropriate section.