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IRIS enters into global collaboration with TruTag in
alliance that will create global market for the digitization
of mission-critical smartcards and secure labels
KUALA LUMPUR, 2 May 2017 –
IRIS Corporation Bhd (IRIS), a
world leader in Trusted Identification
(ID) will be partnering
with leading U.S. authentication
and digital security company,
TruTag Technologies,
Inc. to look into the potential
for smartcard and secure label applications
globally.
TruTag has developed the world’s
most advanced Optical Memory
(iOM) device: a digital “cookie”
that enables the digitization of the
analogue world. TruTag’s iOM devices
are dust-sized particles that
can be embedded into the very fabric
of a product without the need
for packaging or labels. They are
edible and covert, and can digitize a
plethora of items for product intelligence,
for effectively counteracting
the US$1 trillion global problem of
counterfeit and diverted products.
IRIS Acting CEO Mr. Choong
Choo Hock said the two parties
would look at possible ways to work
together to co-develop and offer a
portfolio of smartcard and secure
label products to customers in both
the government and private sectors
tant element of the corporate restructuring
currently in process in
IRIS, as it puts IRIS a few generations
ahead of its peers in the secure
and trusted ID business,” said Tan
Sri Sharir.
“The combined strengths and
product portfolio of both companies
will enable us to target practically
every aspect of product authentication,
including enhancing the safety
and traceability of food an medicine,
which is an
issue of global
importance.”
said Dr. Hank
Wuh, Founder
and Chairman of
TruTag Technologies.
This collaboration
with TruTag comes just 10 days
after IRIS announced a partnership
with Norway’s Zwipe, a company
that offers biometric contactless
payment cards and fingerprint authentication
technology.
tems integrator for eID, ePassport,
border control, multiple credential
identity management ecosystems,
and payment systems for financial
and transportation industries where
authenticity, improved security,
speed, accuracy and effectiveness
are of paramount importance. IRIS’
innovative solutions, applications
and devices have been deployed in
over 30 countries across the globe,
reaching far into Asia, the Middle
East and Africa.
Learn more at
www.iris.com.my.
around the world.
“As the pioneer of ePassport and
multi-application eID technology,
IRIS has been in trusted ID for
over 20 years, with clients in over
30 countries, including the U.S.,
Canada, Italy, Norway and India.
TruTag, on the other hand, is a leading
U.S. authentication company,
and the only company in the world
with covert and ingestible (edible)
optical memory microtags that can
be applied to both consumables
(pharmaceuticals, food and beverage)
and secure documents. We are
looking to provide multiple layers of
security to secure labels and documents,
including, but not limited to
biometric smartcards and missioncritical
labels such as airline baggage
labels,” said Mr. Choong.
“We are delighted to team up
with IRIS Corporation as a pioneer
and world leader in trusted
Identification. The collaborative
venture will look to
providing secure documents
and labels for various applications
across different countries
and industries, and we look forward
About TruTag
to working together with IRIS to
Technologies,
provide leading-edge authentication
Inc.
and data intelligence solutions
TruTag Tech-
to our customers with high levels
nologies, Inc. is
of security needs,” said Dr. Michael
a leader in product authentication,
Bartholomeusz, CEO of TruTag
brand security and data intelligence
Technologies.
solutions. The TruTag® platform
Federal Land Development Authority
addresses the US$1 trillion global
(“FELDA”), which holds a
challenge of counterfeit, diverted
21.33% stake in IRIS through Felda
and adulterated products that impact
the pharmaceutical, life scienc-
Investment Corp. Sdn. Bhd. (“FIC”),
is positive on the partnership between
About IRIS Corporation Berhad
es, food, electronics, industrial, and
the two companies. Felda Founded in 1994, IRIS Corpora-
consumer goods industries. TruTag
chariman Tan Sri Sharir Samad said tion Berhad (ACE Market: IRIS) is iOMTM devices are edible, inert,
the proposal will be discussed by a MSC-status technology innovator covert and can seamlessly integrate
the boards of both FELDA and FIC and leading provider of solutions information into the very fabric of a
to map out the potential markets and advancements for trusted identification
product, independent of packaging
and sectors to target.
and payment. Since pio-
and labels. TruTag can extend the In-
“The expansion of IRIS’ product neering the world’s first electronic ternet of Things (IoT) to a plethora
portfolio to include new, industrydefining
passport in 1998, IRIS has set itself of new, non-web-connected objects
technologies is an impor- apart as a dedicated end-to-end sys-
and products, and are read using
14 15
handheld imagers programmed to
authenticate a product’s provenance
information. TruTag Technologies,
Inc. has been recognized by the Edison
Awards, Fast Company, R&D
100, and was selected a Technology
Pioneer by the World Economic Forum
as one of the most influential
technology companies in the world.
Learn more at www.TruTags.com.
©2016 All rights reserved. TRUTAG and TRUTAGS are registered
trademarks and iOM is a trademark of TruTag Technologies,
Inc.
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