A GUIDE TO BRANDING
The importance of well designed branding
The importance of well designed branding
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A brand that captures<br />
your mind gains behaviour.<br />
A brand that captures your<br />
heart gains commitment.<br />
Scott Talgo, Brand Strategist<br />
2<br />
Your vision: Where are you going?<br />
Is there a gap in the market for<br />
your idea? Do you want to be the<br />
top brand or a challenger brand?<br />
What would you like your customers<br />
to say about your brand in two<br />
years time?<br />
Vision statement example:<br />
Shake Shack envisions a world<br />
where what we eat is a reflection<br />
of how much we care about the<br />
earth and our families and our<br />
own bodies.<br />
Shake Shack
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