A GUIDE TO BRANDING
The importance of well designed branding
The importance of well designed branding
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Brand value is very much<br />
like an onion. It has layers<br />
and a core. The core is the<br />
user who will stick with you<br />
until the very end.<br />
Edwin Artzt<br />
4<br />
Your values: What do you stand for?<br />
Many companies use words like<br />
excellence, innovation, flexibility etc.<br />
But what’s really true about<br />
your company?<br />
Here are two good examples<br />
from a great company:<br />
“Build with a heart and balance. Everyday<br />
we try to build products that are useful<br />
and that people lust after.”<br />
“We want the customer to respect<br />
us in the morning.”<br />
Atlassian Software Development<br />
So, what as a company do you<br />
really believe in?
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