A GUIDE TO BRANDING
The importance of well designed branding
The importance of well designed branding
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If a brand is not a logo or a product<br />
or a service, then what is it?<br />
Why should you bother investing<br />
in it? Because your brand is<br />
effectively your reputation. It drives<br />
how your customer experiences<br />
what you do. And that means<br />
everything that you do—product,<br />
service, culture, communications,<br />
organisation. We can help you<br />
shape your customers’ experience,<br />
by strategy and design.<br />
Conor Clarke, Design Factory<br />
A good brand will make you stand out<br />
from the crowd. It will get you noticed<br />
and—if you manage it correctly—will<br />
add value to your product or service.<br />
If you consistently add value to your<br />
product or service, your customers will<br />
be prepared to pay a premium for it.<br />
Customers are loyal to products and<br />
services that work. And if they look and<br />
feel good, even better, because your<br />
customers will want to be associated<br />
with the best.<br />
Is your brand working for you<br />
and your customers?
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