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Feliks Magus: Exceptional year for Tallinn

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2 No.2/2011 Baltic Stand By<br />

travel news<br />

Bangkok | Beijing | Delhi | hong kong | nagoya | osak a | seoul | shanghai | singapore | Tok yo<br />

Announcing the new, dAily Shortcut to<br />

SINGAPORE<br />

Fly the shorter, faster route via Helsinki to all major destinations in Asia.<br />

See our opening offers at finnair.ee Flights start 30.5.<br />

Top stories<br />

4<br />

Spotlight on <strong>Tallinn</strong><br />

The Estonian capital is looking<br />

<strong>for</strong>ward to a busy <strong>year</strong> of increasing<br />

incoming tourism, higher hotel<br />

occupancy and high-profile events<br />

in the European City of Culture.<br />

We speak to the organisers of<br />

<strong>Tallinn</strong> 2011.<br />

Year of change<br />

The cheapest 4-star hotels in the<br />

world are in <strong>Tallinn</strong>. But while<br />

there are still problems <strong>for</strong> Estonia’s<br />

hotels, <strong>Feliks</strong> <strong>Magus</strong>, president<br />

of the Estonian Association<br />

of Hotels and Restaurants, says that several<br />

pressures should raise rates in 2011.<br />

8<br />

14<br />

Olympic hotel<br />

The towering 28-floor Radisson<br />

Blu Hotel Olmpia, one of the<br />

biggest and best-known hotels in<br />

the Baltic region, boasts a fascinating<br />

history tied in with the<br />

1980 Olympic Games.<br />

Raising the stakes<br />

Why has Lufthansa taken the<br />

intriguing step of increasing its<br />

number of frequencies between<br />

Vilnius and Frankfurt? How did the<br />

German airline carry a record high<br />

number of passengers to and from the Baltics in<br />

2010? We talk to Matthias Hinze, its representative<br />

in the region.<br />

26<br />

Cruise adventures<br />

The rise in demand <strong>for</strong> cruise<br />

holidays is clear. Royal Caribbean<br />

Cruises has just announced that<br />

it will deploy 19 of its ships in<br />

Europe during summer 2012, an<br />

increase from the 17 ships it will have in Europe<br />

this summer. But what kind of vessels are they?<br />

28<br />

travel news<br />

Incoming insight<br />

Tourism chiefs in the Estonian capital think that<br />

2011 will be an exceptional <strong>year</strong>. We find out why<br />

by speaking to Evelin Tsirk, general manager of the<br />

<strong>Tallinn</strong> City Tourist Office & Convention Bureau.<br />

7<br />

LIVE RIGA in 2011<br />

The latest Riga Tourism Development Bureau<br />

marketing campaign <strong>for</strong> spring and summer targets<br />

multiple countries and also has a new social<br />

media-driven element, boosting the profile of the<br />

Latvian capital.<br />

10<br />

accommodation<br />

GMs congregate<br />

What do Le Grand and the Ritz in Paris, the Adlon<br />

in Berlin, Gritti Palace in Venice and the Hotel<br />

Olmpia in <strong>Tallinn</strong> have in common? Their GMs<br />

are members of the European Hotel Managers<br />

Association, which has just held its AGM in<br />

St Petersburg.<br />

12<br />

Watery attractions<br />

The spa hotel with the biggest swimming pool in<br />

Estonia has just installed the biggest Jacuzzi in<br />

Estonia! The giant 25 sq m, square-shaped Jacuzzi<br />

complements a 50 m pool at the successful<br />

Kalev Spa Hotel & Water Park in <strong>Tallinn</strong>.<br />

12<br />

Three more <strong>year</strong>s<br />

Kurt Ritter’s employment agreement at Rezidor<br />

has been extended <strong>for</strong> another three <strong>year</strong>s past<br />

the previous expiry date of February 2012. So just<br />

who is Kurt Ritter?<br />

15<br />

transport<br />

Air partnership<br />

The Latvian national airline airBaltic has renewed<br />

its partnership agreement with tour operator<br />

Tez Tour, and also launches a range of new<br />

destinations <strong>for</strong> the summer season.<br />

18<br />

Riding a wave<br />

The shipping company Scandlines reports an enormous<br />

increase in transport volumes in Baltic traffic<br />

during 2010, with its own passenger volumes<br />

rising by almost 50%.<br />

19<br />

Crash record<br />

Which airlines are on the list of the European<br />

Commission’s new update of banned carriers in the<br />

European Union due to fresh safety concerns?<br />

20<br />

travel contents news<br />

No more ash crises<br />

Airline proclaims new progress on ash “identifier<br />

and detector system” a <strong>year</strong> on from the<br />

volcanic ash cloud that closed European airspace<br />

<strong>for</strong> five days.<br />

21<br />

destination profile<br />

Amazing Azores<br />

Each of the nine Azorean islands has its own<br />

charm, but they also have things in common –<br />

a volcanic origin; the exuberance and greatness<br />

of the landscapes; the inhabitants’ calm way<br />

of life; and the deep relationship between Man<br />

and Nature.<br />

22<br />

www.standbynews.info www.standbynews.info<br />

Baltic Stand By No.2/2011 3<br />

tourism<br />

Value in Riga<br />

A popular travel website has named Riga as the<br />

best-value destination <strong>for</strong> city breaks this spring –<br />

ahead of Warsaw, Budapest and even <strong>Tallinn</strong> with<br />

its cut-price hotels.<br />

24<br />

Insurance risk<br />

A new study by an independent cruise comparison<br />

website reveals that more than half of cruisers,<br />

52%, choose not to buy travel insurance <strong>for</strong> their<br />

holiday. Why?<br />

24<br />

Thunder dragon<br />

Nestled in the eastern region of the Himalayas,<br />

Bhutan is a small Kingdom fondly referred to as<br />

the Land of the Thunder Dragon. This is where<br />

age-old customs and traditions still play a big part<br />

in everyday life.<br />

25<br />

Representative in the Baltic States: Check-in Baltic Ltd, Palasta Street 10, LV-1050, Riga<br />

Website: www.standbynews.info E-mail: maris@standbynews.info Phone: +37129207271 +4570259700<br />

Editor-in-Chief: Howard Jarvis, editor@standbynews.info Project Manager: Maris Jekabsons, maris@standbynews.info<br />

Design: Guntis Gvozdevs Printing: SILVERPRINT Publisher: Scandinavian Travel Media ApS. Contributing photos: Vaiva Abromaityte, Anatol Steven<br />

Baltic Stand By is distributed to travel agencies, tour operators, airlines, hotels, coach, bus and rail companies, and <strong>for</strong>eign tourist representatives.<br />

Distribution covers the three countries of Estonia, Latvia and Lithuania, plus key travel / tourism business decision-makers throughout Scandinavia and Europe.<br />

Baltic Stand By bears no responsibility <strong>for</strong> unsolicited editorial material.<br />

Circulation: 8 000<br />

www.standbynews.info<br />

<strong>Feliks</strong> <strong>Magus</strong>:<br />

<strong>Exceptional</strong><br />

<strong>year</strong> <strong>for</strong> <strong>Tallinn</strong><br />

Lufthansa boosts<br />

Baltic traffic<br />

Riga cheapest<br />

city break; <strong>Tallinn</strong><br />

cheapest hotels<br />

Major cruise line<br />

raises deployment<br />

<strong>Tallinn</strong> hotel with<br />

Olympic history<br />

Travel and tourism trade magazine<br />

No.2/2011

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