Media and Development - RNW - Radio Netherlands Worldwide

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3. The wheel of change
“We believe in media as a facilitator of social empowerment. As a platform for
the exchange of ideas and opinions, based on core values such as independence,
integrity and accountability, media can contribute to mutuality and diversity.
Continuous learning, creativity and innovation will keep the wheel going…”
4. In the year 2020…
“…media is a facilitator for development through reliable, relevant, and affordable
information to its stakeholders.
The audience is receptive to this...
….media organizations are capable to choose and absorb relevant technological
innovations, relevant to the organization and their audience’s needs. Organizations
will be able to say no….
….Radio Netherlands Worldwide, Deutsche Welle, BBC, RNTC will participate in
courses designed and implemented by the Nigerian, Cameroonians and Srilankan
counterparts = Complementary knowledge sharing…”
5. We achieve success by ensuring that….
· “Children & young people (& other marginalized groups in society) have access
to & are able to use media actively to express their views & become agents of
change.
· In all countries of the world there are strong professional independent media
that are prepared to tackle the challenges of the new age.
· We can convince donors to stop imposing their own agenda and recognize the
needs and priorities of their media development partners.”
Media and Development | Chapter 4 Future scenarios and aspirations about media and development 21