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Media and Development - RNW - Radio Netherlands Worldwide

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<strong>Media</strong> <strong>and</strong> <strong>Development</strong> | Chapter 6<br />

Exploring options <strong>and</strong><br />

opportunities<br />

CHAPTER 6<br />

DESIGN<br />

Following the exploration of the positive experiences in the past with media <strong>and</strong><br />

development (Discovery) <strong>and</strong> the aspirations <strong>and</strong> potential for what could be<br />

possible when media use their full potential for development (Dream), the next<br />

stage in the process is to explore the options <strong>and</strong> opportunities for applicable <strong>and</strong><br />

realistic choices.<br />

Starting from the themes that were identified earlier to be crucial in the field of<br />

media <strong>and</strong> development, all participants contributed in a brainstorm session<br />

to the making of a ‘mind map’: a spider web configuration of the world of media<br />

<strong>and</strong> development. Trends <strong>and</strong> observations were placed in the spider map. Using<br />

coloured dots, each participant could indicate which trends or observations were<br />

the most important or inspiring. In the picture on the left the result of this is visible.<br />

A schematic (<strong>and</strong> readable) figure of the map can be found at the end of this<br />

chapter.<br />

Six topics were elaborated in working groups, formed on the basis of shared<br />

interest. The groups defined issues <strong>and</strong> points of action which can be taken up by<br />

the various stakeholders in the near future:<br />

1. New roles for media <strong>and</strong> journalists<br />

Journalists in developing countries find themselves in a constantly fluctuating<br />

situation in which it is not always easy to be clear about journalistic ethics <strong>and</strong><br />

proper conduct. For instance, when a society frees itself from political dictatorship<br />

<strong>and</strong> enters into democracy, journalists who favor this change cannot always draw<br />

an easy line between political activism <strong>and</strong> professional reporting. What to do with<br />

social <strong>and</strong> political criticism of the new leaders? How to judge anti-democratic<br />

tendencies? In a fast changing environment, is it possible to stick to the traditional<br />

st<strong>and</strong>ards <strong>and</strong> ethics of professional journalism?<br />

Exploring options <strong>and</strong> opportunities 31

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