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Gala dinner with Award ceremony “CFO of the Year ... - CFO Insight

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Welcome<br />

Bastian Frien,<br />

Editor in Chief,<br />

FINANCE Emerging Europe<br />

Steven Arons,<br />

Managing Editor,<br />

FINANCE Emerging Europe<br />

Dear Guests <strong>of</strong> our 2 nd <strong>CFO</strong> Summit Emerging<br />

Europe & CIS,<br />

What initially began as a financial crisis has mushroomed into a fullblown<br />

global recession. Emerging Europe has been unable to insulate<br />

itself from <strong>the</strong> impact. The region is facing challenges that were<br />

virtually inconceivable just a year ago. Credit lines have dried up, currency<br />

depreciation has lifted interest payments on foreign-denominated<br />

loans to dangerous levels, and customers are increasingly defaulting on<br />

<strong>the</strong>ir bills. Liquidity, in o<strong>the</strong>r words, has become a scarce commodity.<br />

This brings momentous changes to <strong>CFO</strong>s. As access to capital is an<br />

ever more critical issue, <strong>the</strong>y are forced to play an increasingly<br />

important role in steering <strong>the</strong>ir companies through <strong>the</strong> storm. Quick<br />

and competent decisions are crucial in avoiding wreckage – decisions<br />

that combine expertise <strong>with</strong> instinct, and resolve <strong>with</strong> knowledge.<br />

Cultivation <strong>of</strong> <strong>the</strong>se qualities is a learning process, and most <strong>of</strong> it<br />

is learning from peers. More than anything else, it requires dialogue and<br />

discussion.<br />

This, in a nutshell, is, what <strong>the</strong> <strong>CFO</strong> Summit Emerging Europe & CIS<br />

is designed to achieve: By bringing toge<strong>the</strong>r fellow <strong>CFO</strong>s from across <strong>the</strong><br />

region, it creates a unique meeting point for you and o<strong>the</strong>r elite<br />

managers to facilitate an intensive exchange <strong>of</strong> experience and <strong>the</strong><br />

discussion <strong>of</strong> crisis strategies, market conditions and new growth<br />

opportunities.<br />

The unique format <strong>of</strong> <strong>the</strong> event ensures that this exchange can take<br />

place at four complementary levels: keynotes by prominent <strong>CFO</strong>s and<br />

o<strong>the</strong>r market leaders, expert panel discussions, focussed workshops<br />

including Q&A sessions and, <strong>of</strong> course, ample time in between for<br />

personal contacts.<br />

We are <strong>the</strong>refore proud to present <strong>the</strong> programme for <strong>the</strong> 2 nd <strong>CFO</strong><br />

Summit. The range <strong>of</strong> issues covered by its workshops – from equity<br />

solutions to communication strategies – aims at satisfying <strong>the</strong> broadest<br />

information needs <strong>of</strong> any <strong>CFO</strong>.<br />

But we are aware that even though business comes first, it does not<br />

come alone: <strong>the</strong>re will also be time to relax and enjoy a luxurious<br />

<strong>dinner</strong> during <strong>the</strong> <strong>Award</strong> <strong>ceremony</strong> for <strong>the</strong> <strong>“<strong>CFO</strong></strong> <strong>of</strong> <strong>the</strong> <strong>Year</strong> 2009” at<br />

one <strong>of</strong> Vienna’s finest locations exclusively reserved for our guests.<br />

We are delighted to welcome you to <strong>the</strong> 2 nd <strong>CFO</strong> Summit Emerging<br />

Europe & CIS in Vienna.<br />

Best regards,<br />

Bastian Frien Steven Arons<br />

<strong>CFO</strong>-Summit<br />

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