Extensis-Pariah-Burke-Brand-Style-Guide

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TABLE OF CONTENTS How Can This Guide Help My Organization?................................................................................. 4 Communicating Logo Usage.......................................................................................................... 5 Establishing Consistent Brand Colors Across Media................................................................... 14 Communicating Colors................................................................................................................. 20 Brand Typography.........................................................................................................................22 Understanding Stock Licensing.................................................................................................... 31 Brand Style Guide Template....................................................................................................36 2
HOW CAN THIS GUIDE HELP MY ORGANIZATION? This guide is designed to help bring all of your brand elements together by evaluating and defining each component from logo to colors, typography and imagery. This guide explains how to define and communicate your brand elements correctly. There are unique challenges that brand visuals face in print, Web, social media, eBook, ePub, fixed-layout eBooks, PDF and other digital publications including video and broadcast. For each challenge, there is a solution. All of these parts come together logically into a comprehensive guide that communicates your unique brand style rules. What does “brand” actually mean? It’s the manner, place, and time in which an organization is seen. It is everything about a company. Everything visual, and visceral. It’s the look and feel of a company to other people. 3
Page 4 and 5: What is a brand identity? A company
Page 6 and 7: • CYMK version that uses print-re
Page 8 and 9: Correct format for each medium Reso
Page 10 and 11: Motion versions of the logo created
Page 12 and 13: • In what other situations are sp
Page 14 and 15: ESTABLISHING CONSISTENT BRAND COLOR
Page 16 and 17: PMS far exceeds CMYK process inks w
Page 18 and 19: If you have design applications oth
Page 20 and 21: Hex colors Some projects will requi
Page 22 and 23: BRAND TYPOGRAPHY "People respond mo
Page 24 and 25: Incorporating specific dingbats, fl
Page 26 and 27: Figure 20: Managing fonts and licen
Page 28 and 29: USING PHOTOGRAPHY, IMAGERY, AND VID
Page 30 and 31: Understanding stock licensing Stock
Page 32 and 33: Royalty free Royalty-free is the mo
Page 34 and 35: Figure 31: Stock imagery and the li
Page 36 and 37: For more information on font and di

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