Extensis-Pariah-Burke-Brand-Style-Guide

Royalty free
Royalty-free is the most common licensing scheme. It enables the non-exclusive use of
images by multiple licensees. This means that both you and your competition could use
the same image concurrently, though with so many millions of images available from
dozens of agencies, the odds of that may be slim. Under royalty-free, licensees don’t
need to pay royalties or license fees for each copy printed or viewed.
Rights-Managed
An image licensed as rights-managed typically allows a single use after which another
license must be purchased to use it again. The licensed usage is also limited in terms
of when it may be used, for how long, in what media, and in what regions and markets
(see Figure 30). Photographs of public personalities are typically rights-managed with
media outlets purchasing single-use licenses relevant to specific geographies and
number of copies, the last of which is often based on the circulation of the publication,
such as 100,000 printed copies or 2 million average viewers.
Figure 30: A rights-managed image available from the Associated Press’s AP Images agency.
When purchasing stock photography and video footage, rights-managed often gives
you access to unique, more impactful images, but will cost more and be usable within a
much narrower window.
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