2017 July Newsletter (5)

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Mark your calendar and prepare to JOIN US! Check out our newly re-designed website. Tickets can be purchased on-line at maubc.org. P.O. Box 3250 Southfield, Michigan 48037 Visit: 24500 Southfield Road Call: 248.559.7576 Web: www.maubc.org * * * CHANGE SERVICE REQUESTED * * * _________________________________________________________________________________________________________ _________________________________________________________________________________________________________
Tech Update ________________________________ At Mother and Unborn Baby Care we rely on technology. Not because we like toys but because tech is quite entwined in the daily lives of our prospective clients. Nearly all of them carry a smartphone. A quick check of our Problem Pregnancy Center website traffic will show most visitors land there via smartphone. We simply are trying to keep pace with what I call a googleand-gone culture. If we can’t deliver– timely, accurately, precisely, compassionately–our prospective client is off to the next google query, which very likely could be an abortion mill. So this month our phone counselors, our first-responders as we call them, will benefit from a couple tech enhancements, including, 1) smartphone optimized on-line advertising replete with call-tracking numbers displayed to the most ardent abortion-minded women, 2) an auto-text utility to help us communicate and build rapport with a young woman after she’s scheduled an ultrasound and until she arrives here for her visit. This tool automatically delivers timing-specific content, like appointment date and time, our location, what to wear, and how to prepare for her counseling and ultrasound appointment, 3) and the implementation of a click-to-call widget on our website to reach out to a prospective client even before she dials our crisis line number. Oh yes, we’ve redesigned our Mother and Unborn Baby Care website, too. It should be
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Page 3: Seize the Day Summer's equivalent t

2017 July Newsletter (5)

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