1_Strategy
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STRATEGY Step One<br />
Step One STRATEGY<br />
Your Ah-ha!<br />
moment.<br />
When I work with my clients on developing a<br />
business strategy, I look for what I call a game<br />
changer. It’s that Ah-ha! moment; an insight or<br />
revelation that will take an organisation from<br />
ordinary to exceptional.<br />
Game changers create strategies which keep<br />
companies one step ahead of their competitors and<br />
relevant in today’s rapidly-changing world. Because<br />
if you don’t change and adapt, you will cease to be<br />
relevant – and eventually die.<br />
An effective and meaningful<br />
game changer…<br />
- meets a need<br />
- solves a problem<br />
- serves an existing market<br />
- or creates a new one<br />
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