1_Strategy
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STRATEGY Step One<br />
Step One STRATEGY<br />
5<br />
The<br />
key strategic<br />
questions<br />
1. Why do we exist?<br />
An easy one to start with. How would you define the<br />
core purpose of your company? Put simply, why are<br />
you in business and what business are you in?<br />
2. How do we behave?<br />
We need to explore the values of your company and<br />
its people. How do you behave, and is this behaviour<br />
putting you on the right path to success?<br />
3. What do we do?<br />
A simple and direct definition and explanation of<br />
your business is what’s required here.<br />
4. How will we succeed?<br />
Define your pathway to success; and then work out<br />
the actions you need to take to get there.<br />
5. Who must do what?<br />
Now you know where you are going, how are you<br />
going to get there? It’s time to define everyone’s<br />
roles and responsibilities.<br />
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