GD Toolkit Summary Notes - Lesson 6
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S<br />
Understanding Colour<br />
Colour plays a major part in the correct reflection<br />
of your brand.<br />
Graphic Design is<br />
“the art or<br />
profession of visual<br />
communication that<br />
combines images,<br />
words and ideas to<br />
convey information<br />
to an audience”<br />
Design must<br />
be interpreted<br />
the same way<br />
by everyone<br />
to function.<br />
This visually obvious yet subtle application has a<br />
significant impact on the way a brand is perceived<br />
by the public.<br />
Colour does not discriminate!<br />
No matter if you’re designing a brand for yourself,<br />
a small company, or a corporation the effects of<br />
colour will not discriminate based on how much<br />
cash you have to start.<br />
When looking at colour options for your brand it’s<br />
always best to take a look at other brands to get<br />
a clear idea on how colour schemes play a part on<br />
the perception of brand perception.
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