GD Toolkit Summary Notes - Lesson 6

More documents

Recommendations

Info

S Colour Codes As Dainis Graveris has written once, “sketching isn’t time-consuming and is a really good way to put ideas in your head right on paper. After that, it’s always easier to actually design it on the computer. Sketching helps to evolve your imagination: once you understand it, you will always start from just white paper. Black is used by companies wishing to evoke a classic sophistication and simplicity. Black works especially well for brands wishing to promote luxury. Code: Prestige, Value, Timelessness, Sophistication, Formality Red evokes a passionate and visceral response. It increases your heartrate, makes you breathe more heavily and activates the pituitary gland. Code: Aggression, Energy, Proactive-ness, Passion, Power Yellow communicates hope and optimism. Yellow stimulates creativity and energy, and its brightness is particularly useful in catching the customer’s eye. Code: Positivity, Light, Warmth, Creativity, Motivation Blue is the most common colour used in brand creation. It’s thought to put people at ease. Code: Trustworthiness, Dependability, Security, Integrity, Calmness Green is synonymous with calm, freshness and health. With great variance in shades, deeper greens are associated with affluence, lighter shades with serenity. Code: Wealth, Health, Serenity, Prestige, Abundance Purple is a mysterious yet sophisticated colour. The richness of this colour tips its hat to elegance, a colour used to symbolise royalty throughout history. Code: Royalty, Sophistication, Nostalgia, Mystery, Spirituality Pink is a feminine and affectionate colour, that lends itself to identifying products and services geared towards women and young girls. Code: Tenderness, Sensitivity, Friendship, Beauty Orange combines the brightness and cheer of yellow with the energy and boldness of red to make a colour that is full of life and exudes plenty of excitement. Code: Vitality, Fun, Playfulness, Exuberance, Youthfulness Compassion
S Misconceptions about Graphic Design 1.03 Logo Design Process When creating a logo, follow a process that ensures the final design meets the needs of the clients. Here you see the typical process that professional logo designers follow. With practice, you will develop your own. “Some wonder what’s so difficult about creating a good logo. They’re small, they look easy to do, so no problem, right? When you only see the result of a designer’s efforts, the logo creation can look like it was a simple task. But it’s not. A logo takes thought and creativity, and many elements combine to make a good one.” - Harrison Mcleod Design Brief - Conduct a questionnaire or interview with the client to get the design brief. Research - Conduct research on the industry itself, its history and competitors. Problem-solve first, design later. Reference - Conduct research on logo designs that have been successful and on current styles and trends that may relate to the design brief. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key. Sketching and Conceptualizing - Develop the logo design concept(s) around the brief and your research. This is the single most important part of the design process. Get creative and be inspired. Reflection - Take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm and allows you to solicit feedback. It also gives you a fresh perspective on your work. Revisions and Positioning - Whether you position yourself as a contractor (i.e. getting instructions from the client) or build a long-lasting relationship (i.e. guiding the client to the best solution), revise and improve the logo as required. Presentation - Present only your best logo designs to your client. PDF format usually works best. You may also wish to show the logo in context, which will help the client more clearly visualize the brand identity. Preparing a high-quality presentation is the single most effective way to get your clients to approve your designs. Delivery and Support - Deliver the appropriate files to the client and give all support that is needed. Remember to under-promise and over-deliver.
Page 1 and 2: S shawacademy Graphic Design LESSON
Page 3 and 4: S Lesson 6 WE BEGIN WITH THE “WHA
Page 5 and 6: S Understanding Colour Colour plays
Page 7: S Colour Trends 1.02 Colour Trends
Page 11 and 12: S Principles of Effective Logo Desi

GD Toolkit Summary Notes - Lesson 6

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?