Sponsorship Package 2017

MATURE SERVICES
Formed in Akron in 1975 as an agency providing services to assist older adults in fi nding employment, Mature Services
has evolved to meet the growing needs of the most vulnerable in our society. Providing services including job training and
placement, volunteer opportunities, nutritional support, homecare, mental health and addiction counseling, Mature Services
has grown into a multi-county non-profi t dedicated to helping thousands of people age successfully by remaining in their
own homes and staying active in their communities.
Today Mature Services is building collaborations and partnerships in order to stay on top of changing trends and the needs
of the growing population of adults over the age of 50. Acting as a resource for aging services, we assist thousands of older
adults, their families, and caregivers as they navigate the challenges associated with aging while maintaining their dignity
and respect.
WHY ENGAGE WITH MATURE SERVICES?
By participating in this unique, year round engagement opportunity, you will save time and resources. No more sifting
through multiple sponsorship and marketing requests to determine which agency to support and why. We will provide you
with measurable results, giving you the ability to expand your market and put your services or products in front of thousands
of prospective customers.
Your marketing and sponsorship investment with Mature Services will provide you with an excellent way to get involved
in the community we serve. Community involvement helps to build your brand and expand the impact of your company or
organization’s social footprint by investing in the needs of our senior population.
Mature Services engages the community in multiple ways, including over 100,000 unique website visitors each year to
hosting several events with attendance of 100-600 people per event. Our 2017 engagement package is a single marketing
bundle offering area businesses and non-profi t organizations an opportunity to connect with our clients and partners on an
on-going basis. If you are looking for an incredible branding opportunity that provides you with access to our rapidly growing
senior population, we can customize a package to meet your needs. Portions of your engagement will be tax-deductible and
will offer you a great opportunity to interact with a key demographic in a unique way!
If your goal is to increase your personal interaction with potential customers, Mature Services can provide you with the
platform to make face-to-face connections directly with proven results.
Why should you consider targeting seniors, considered to be anyone age 50 and over?
According to US Census Data:
• Nearly 28% of all seniors are internet enabled. Of seniors who are in the top 30% income bracket, nearly 80% are internet enabled.
• Seniors (age 50+) are the fastest growing market today, now comprising 37% of the U.S. adult population and rising to 45% by 2015.
• Seniors control over 70% of all disposable income with $1.6 trillion in spending power with more than $1 trillion of that spend
on goods and services.
• Seniors spend over $7 billion online.
• Seniors have a cumulative household value of $19 trillion.
• Seniors purchase more than 40% of all new cars and over 80% of the luxury new cars.
• Seniors account for more than 80% of leisure travel.
• Seniors purchase 74% of all prescriptions.
• Seniors spend more time online than teenagers.
Locally, the Scripps Gerontology Center at Miami University has
determined that seniors will outnumber children in Summit County
by 2020 and grow to 30.7% of the population by 2030.
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