uwm-23-marketing-musts
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<strong>23</strong> MARKETING MUSTS<br />
FOR THE 2016 PURCHASE MARKET<br />
INTRODUCTION<br />
It’s often said that one of the largest investments<br />
a person will make in their lifetime is purchasing<br />
a home. Oftentimes, “The American Dream” is<br />
satisfied by the purchase of a first home. And without<br />
purchases, there would be no refinances. Purchases<br />
should be considered the backbone of<br />
the mortgage business.<br />
This guide will give you <strong>23</strong> <strong>marketing</strong> <strong>musts</strong> on how<br />
to earn purchases to grow your business within a<br />
competitive market.<br />
PARTNERING WITH<br />
REAL ESTATE AGENTS<br />
Establishing a strong relationship with a real<br />
estate agent is key to obtaining purchase referrals.<br />
According to Inside Mortgage Finance, an average of<br />
55% of homebuyers are recommended to a specific<br />
mortgage provider by a real estate agent.*<br />
Sounds simple right? If it were simple, every loan<br />
officer would have a thriving referral business. The<br />
reality is that many real estate agents get approached<br />
by loan officers that say the same thing over and<br />
over again. You must find a way to stand out. Put<br />
yourself in their shoes and ask the question, “What<br />
is important to a real estate agent”? If you are able<br />
to break down the needs of the agent and offer<br />
solutions rather than just asking for leads you are<br />
more likely to remain memorable.<br />
DID YOU KNOW...<br />
55% of home buyers<br />
are recommended to a<br />
specifi c mortgage provider<br />
by a real estate agent*<br />
55%<br />
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