uwm-23-marketing-musts

Recommendations

Info

23 MARKETING MUSTS FOR THE 2016 PURCHASE MARKET SOCIAL MEDIA STRATEGY In a study conducted by the California Association of Realtors, 77% of home buyers are taking to social media during the home buying process. They are looking for homes, seeking tips and recommendations and checking out real estate agents and mortgage brokers. Simply put - your business should be on there. The good news? You don’t need to pay a social media agency or hire an expert to build your presence. Follow these simple steps to take advantage of the social media craze. Build likes • Start with your employees and get them to spread the word • Connect with real estate agents and referral sources to prove you are the expert • Encourage closed clients to follow you – treat these like gold, as they build credibility with future buyers • Add the link to your page to your email signature and marketing materials Post regularly • Content is king – the more helpful information you provide, the more interaction you will get from your followers DID YOU KNOW... 77% of home buyers use social media during the process* 77% • Be human – mortgages will not be the most exciting topic on their newsfeed, have some fun with it to keep it interesting – don’t be surprised if these get the most interactions • Remain consistent – If someone lands on your page and you haven’t posted in 2 months, they will wonder if you are still open! TIP #11: FACEBOOK The best place to begin is Facebook. It’s quick to set up, people can easily find you and almost everyone uses it. Create a page • If you’re not on Facebook yet, you’ll need to create a personal page • From there you can create a fan page for your company • Add content; logos, pictures, descriptions – the more you add the better • Make sure to include the equal housing lender logo, your NMLS # and any required disclaimers Stick to it • It takes time to build a following, but if you stay with it, you’ll get results TIP #12: LINKEDIN Think of LinkedIn as a Facebook for professionals. You can repurpose most of your Facebook posts, but stick to the business topics. The newsfeed moves slower, so you don’t need to post as frequently. You should connect personally with all of your referral and business partners. TIP #13: YOUTUBE People love videos. If you have the ability to put together videos, it will give your efforts a boost. Videos not only provide great content for sharing on social media, they are also great for Search Engine Optimization. *California Association of Realtors - http://www.car.org/marketdata/surveys/buyer 6 6
23 MARKETING MUSTS FOR THE 2016 PURCHASE MARKET ONLINE REPUTATION TIPS Social media is a great start to building your online presence, but another important aspect to be monitoring is your online reputation. If prospective buyers are looking for a broker, statistics show they are researching reviews online. Even if they were referred to you by someone they trust, they are going to seek reviews. DID YOU KNOW... 53% of homebuyers compare lenders 1 53% TIP #16: RESPOND TO POSITIVE REVIEWS Don’t forget to thank the people who left positive reviews as well. They took the time to say good things about your company, make sure they know you appreciate it. TIP #17: IMPROVING YOUR RATINGS Keep a log of the different sites you have reviews on, what your rating is and how recent the last negative review was. After a closing, ask your clients if they are willing to share their experience online, and direct them to the sites that need more reviews. Your goal should be to push negative reviews down, and off the first page of any review site. Here is the foundation for managing your online reputation: TIP #14: GETTING STARTED Start by finding out everything that has already been said about you. The easiest way to do this is with a google search of your “company name” or “company name reviews”. TIP #15: RESPOND TO NEGATIVE REVIEWS Responding to negative reviews in a positive manner shows people that you care about the client experience. It’s best not to argue back, rather suggesting that you will reach out offline to address their concerns. Responding using your name and not as the company adds a personal touch that makes the response more genuine. DID YOU KNOW... 90% of home buyers searched online during their home-buying process 2 90% Monitoring your reputation is becoming increasingly important in today’s online world. By developing a process that best fits your company, you can leverage a great online reputation to drive more purchase clients in the door. IMPORTANT SITES TO MONITOR Every company will be different, but here are some key sites to monitor: Zillow/Trulia – Building your reputation on here is important, because this is what buyers are using during the early stages of the home-buying cycle Yelp – What started out as a site to get reviews on restaurants, now ranks high in search results for most businesses Google Plus – When people want to find out about something, they “google it.” And Google takes full advantage by ranking your listing on their site the highest Facebook – If you are investing the time in building your social presence, you’ll want to make sure it’s a positive one BBB – Maintain an A+ rating, especially if you are not paying to be accredited, by working with them to resolve any complaints 1-Consumer Financial Protection Bureau – http://www.consumerfinance.gov/blog/nearly-half-of-mortgage-borrowers-dont-shop-around-when-they-buy-a-home/ 2-National Association of Realtors – http://www.realtor.org/sites/default/files/reports/2013/Study-Digital-House-Hunt-2013-01.pdf 7
Page 1 and 2: 23 MARKETING MUSTS FOR THE 2016 PUR
Page 5: 23 MARKETING MUSTS FOR THE 2016 PUR

uwm-23-marketing-musts

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?