uwm-23-marketing-musts

Recommendations

Info

<strong>23</strong> MARKETING MUSTS FOR THE 2016 PURCHASE MARKET TIP #5: POUND THE PAVEMENT Set aside time to drop in on some offices and introduce yourself. It’s counterintuitive, but stopping by offices during a refi boom is a great time to meet real estate agents. Other mortgage professionals are so busy refinancing borrowers that they often forget about real estate agents. Show them you are dedicated to partnerships and you want to earn their business. Once you’ve established a friendly relationship you can: TIP #4: REFER A FRIEND If you have a client that is interested in purchasing a home, refer them to a new real estate agent that you have your sights on. Let the real estate agent know that you have done some research on him/her and mention that your preferred agent is busy with your other clients. Inform them that you are looking to establish a new business relationship. This will show the agent that referrals work both ways and they will appreciate the time you spent researching. • Buy lunch for an upcoming sales meeting • Host a happy hour to get to know them better TIP #6: IMPLANT YOURSELF IN THEIR OFFICE Look for opportunities to rent space within a real estate office. By setting up your own office within their walls, you have the opportunity to get to know the agents on a personal level and may become the resident on-site expert for all their mortgage needs. 4
<strong>23</strong> MARKETING MUSTS FOR THE 2016 PURCHASE MARKET NETWORKING Before social media took off, face-to-face networking was one of the most effective ways to meet new people. Networking is a great way to build genuine connections with people. If you regularly attend an event and see the same people, you have developed a commonality. TIP #7: LISTEN It’s easy to get to know someone just by listening. It’s important to listen to people just as much as you talk. The ability to learn something about a connection and retain that information for a future encounter will show that you cared about your conversation and that you are truly in it to build a relationship. People do business with others that listen and show a sincere interest in the conversation. TIP #8: TAKE NOTES AFTERWARDS Keep a small note pad in your pocket or on your mobile phone and jot down some key notes once you have finished your discussion. Use this to your advantage and review it prior to attending the next event. TIP #9: ATTEND EVENTS There are many companies and groups that host networking events and tradeshows. Some of these include Chambers of Commerce, Real Estate Agents, The Jaycees Foundation, Alumni Associations and local city/county organizations, just to name a few. Attending a networking event is a great way to meet new people and get your name out there. Do a simple google search for networking events in your area and see what there is to offer. DID YOU KNOW... Business Network International (BNI) is the largest business networking organization in the world. In 2014, BNI generated 6.6 million referrals resulting in $8.6 billion dollars’ worth of business for its members* $8.6B TIP #10: LEVERAGE YOUR DAILY ROUTINE Don’t limit yourself. Think outside the box. There are many other sources available to obtain business leads. Make a list of places that you visit every week. Do you attend Church? Do you go to the same grocery store every week? Are your children in sports and extra-curriculars? Do you stop at the same gas station to fill up? Are you attending your subdivision’s HOA meetings? Take time to view your surroundings. Don’t just go through the motions every day, look around and see what constants are present day-in, day-out. Once you have established constant variables, use them to your advantage. For example, introduce yourself to other parents at the soccer games. Make sure they know what you do for a living and you are happy to help them purchase a new home or refinance. Here are additional suggestions: • Attorneys • CPAs • Financial Advisors • Police and Fire Departments • Dry Cleaners • Insurance Agents • Relocation Companies • Builders *Business Network International: www.bni.com 5
Page 1 and 2: 23 MARKETING MUSTS FOR THE 2016 PUR
Page 3: 23 MARKETING MUSTS FOR THE 2016 PUR

uwm-23-marketing-musts

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?