A Look Inside Two Amazing Businesses A Case Study Ebook on Data Integration & Back-End Technology
In this great ebook, VL presents two case studies that exemplify two sides of the same coin when it comes to technology stack selection and data integration methodology: one of which hits multiple road bumps, and the other of which has grown into a mature company with a world-wide following. With in-depth analysis, expert advice, and outlining key best practices, VL breaks down each case study with thorough discussion so that you and your business can learn how to make the most of your growth!
In this great ebook, VL presents two case studies that exemplify two sides of the same coin when it comes to technology stack selection and data integration methodology: one of which hits multiple road bumps, and the other of which has grown into a mature company with a world-wide following. With in-depth analysis, expert advice, and outlining key best practices, VL breaks down each case study with thorough discussion so that you and your business can learn how to make the most of your growth!
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A <str<strong>on</strong>g>Look</str<strong>on</strong>g> <str<strong>on</strong>g>Inside</str<strong>on</strong>g> <str<strong>on</strong>g>Two</str<strong>on</strong>g><br />
<str<strong>on</strong>g>Amazing</str<strong>on</strong>g> <str<strong>on</strong>g>Businesses</str<strong>on</strong>g><br />
A <str<strong>on</strong>g>Case</str<strong>on</strong>g> <str<strong>on</strong>g>Study</str<strong>on</strong>g> <str<strong>on</strong>g>Ebook</str<strong>on</strong>g> <strong>on</strong> <strong>Data</strong> Integrati<strong>on</strong>,<br />
<strong>Back</strong> -<strong>End</strong> <strong>Technology</strong> Selecti<strong>on</strong> and<br />
Customer Experience<br />
www.virtuallogistics.ca<br />
www.virtuallogistics.ca 1
C<strong>on</strong>tents<br />
Introducti<strong>on</strong><br />
03<br />
Omni-Channel: Coming to a Business<br />
Near You!<br />
How lack of Planning Can Kill a Business, Trying to<br />
Develop in the Omni-Channel World<br />
04<br />
Omni-Channel is Here, and Proper<br />
<strong>Data</strong> Integrati<strong>on</strong> is Making Customers<br />
Experience Bliss<br />
How Sephora Wins Over Customers<br />
08<br />
C<strong>on</strong>clusi<strong>on</strong>s<br />
Research Plan and Strategize for Success<br />
12<br />
About VL & Resources<br />
13<br />
2<br />
www.virtuallogistics.ca
Introducti<strong>on</strong><br />
. This ebook includes two case studies, each an example of how no <strong>on</strong>e soluti<strong>on</strong> provider can<br />
create an effective, holistic technology stack al<strong>on</strong>e - especially when it comes to the added<br />
step of integrating all disparate applicati<strong>on</strong>s and their data together.<br />
The first case study is based <strong>on</strong> a fictitious amalgamati<strong>on</strong> of many companies’ stories into<br />
a single story, while the sec<strong>on</strong>d case study is built up<strong>on</strong> an original article published <strong>on</strong> VL’s<br />
blog. Many companies, third party soluti<strong>on</strong> providers, and marketing agencies do their best<br />
to create <strong>on</strong>e-stop soluti<strong>on</strong>s for their clients, inclusive of major applicati<strong>on</strong>s and integrati<strong>on</strong>s<br />
that allow businesses to operate across multiple channels.<br />
This ebook looks to illustrate the comm<strong>on</strong> core c<strong>on</strong>cept of “buyer beware” in these circumstances;<br />
no <strong>on</strong>e soluti<strong>on</strong> provider can effectively solve an ecommerce or omni-channel business’<br />
every needs when it comes to designing an effective back-end technology stack while<br />
also successfully integrating everything together.<br />
- The VL Team<br />
www.virtuallogistics.ca 3
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