eBay: A Comprehensive How-To Guide for Omni-Channel SMBs
Are you thinking about expanding your business' channels? Has your business considered eBay as a marketplace addition to your channel mix, but aren't sure on where to start? Or are you confused by the new eBay Seller Standards? This comprehensive how-to guide on eBay walks you through everything you need to know about becoming an Amazon seller at any level.
Are you thinking about expanding your business' channels? Has your business considered eBay as a marketplace addition to your channel mix, but aren't sure on where to start? Or are you confused by the new eBay Seller Standards? This comprehensive how-to guide on eBay walks you through everything you need to know about becoming an Amazon seller at any level.
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A <strong>Comprehensive</strong> <strong>How</strong>-<strong>To</strong> <strong>Guide</strong><br />
<strong>for</strong> <strong>Omni</strong>-<strong>Channel</strong> <strong>SMBs</strong><br />
A VL Ebook<br />
1
Overview<br />
This eBook is designed to serve as an overview of the <strong>eBay</strong><br />
marketplace while acting as a guide <strong>for</strong> businesses looking to leverage<br />
<strong>eBay</strong> to their advantage over the long term.<br />
In this guide, Virtual Logistics Inc. (VL) will provide a high level<br />
brief of <strong>eBay</strong>, examine the February 2016 seller changes, explain the<br />
various categories of sellers on <strong>eBay</strong>, and address the technical challenges<br />
around selling through the <strong>eBay</strong><br />
marketplace. Our goal is to better in<strong>for</strong>m you on how to best use <strong>eBay</strong>’s<br />
various levels to their full extent and encourage you to think beyond<br />
the bounds of <strong>eBay</strong> <strong>for</strong> your business, towards the broader context of<br />
your entire omni-channel presence.<br />
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After reading this you’ll be prepared to:<br />
• Understand and leverage the <strong>eBay</strong> marketplace culture and customers.<br />
• Understand which <strong>eBay</strong> seller segment your business fits into, and<br />
how that seller segment could affect your development and planning.<br />
• Appreciate the challenges of integrating <strong>eBay</strong> with your existing<br />
systems.<br />
• Adapt to changes to <strong>eBay</strong>’s seller rating standards and what this<br />
means <strong>for</strong> sellers.<br />
This guide carries the full weight of VL’s 20+ years of experience<br />
with omni-channel data integration. VL offers tailored services to<br />
a variety of sellers who use <strong>eBay</strong>, optimizing their sales through strategic<br />
cloud-hosted solutions.<br />
More often than not, a good deal of useful buyer data is lost<br />
in translation between various technology interfaces when back-end<br />
systems are not integrated properly. <strong>eBay</strong>’s new seller standards address<br />
this directly by penalizing sellers who repeatedly have data errors<br />
resulting in poor customer service. (For more detail, see <strong>eBay</strong><br />
PowerSellers.)<br />
virtuallogistics.ca 3
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