Brochure draft final

The Team (Prob website only)
Dewey – Owner and MD
I started my property career in 2003 after answering an advert in the Times for a London estate
agency. I rose quickly through a variety of roles and offices in central London, eventually finishing as
a manager in Holland Park and Notting Hill for 2 established London agents.
Despite obvious success within my roles I was left feeling there was something missing. As a strong
individual, the corporate world failed to support my ethical view on how to engage with my fellow
man and so in the depths of recession and financial turmoil my wife and I set up Lake & Co with a
view to offer something different and more holistically complete. We have been successfully
growing the company and the services we offer ever since.
Natasha – Director and Interior Designer
Still to be written
Jason - Associate
Having graduated from Bristol in Economics and Accounting, I spent several years in investment
banking as a risk analyst. It was over this time I established a strong understanding for risk and
reward, financial modelling, capital preservation and wealth management. Simultaneously an
interest in property was developing as I began to make small investments into student
accommodation and residential development. Therefore, the move into property investment
analysis in 2013 was a natural one.
I often joke that I spend more time with Excel than my wife! I enjoy testing and refining our in-house
finance models, and pride myself on using all available evidence to draw robust and compelling
conclusions regarding investment decisions. My favourite projects are interesting and unusual
development sites which require a certain flair to envisage the end-game, a skill which is being
increasingly honed as the demand for housing requires ever more difficult and constrained sites to
be unlocked.
Kayee – Research Analyst
With a BA Law and Business and LLM International Commercial Law degree, I naturally dedicated a
lot of time at university to research. This continued into my first profession in the insurance industry
where I gained further experience in research and analysing large quantities of data from a range of
sources for solutions. I enjoy working on different cases and learning through research which is
reflected in my current position as a Research Analyst at Lake & Co.
Tracy – Property Manager
The first part of my career was in the financial sector working as an operations manager for a
prestigious wealth and investment management company. A move abroad prompted a career
change into property and I have been managing various property portfolios since 2010.
When not at work I love spending time with my family and riding my horse.