The Reitsport Depot - The innovative equestrian warehouse

DIE DLV MACHT SIE
BEKANNT
→Durch Schaffen von Inhalten für
Ihr Produkt oder Dienstleistung
→Durch Vermarktungsstrategien
für Betriebe, Vereine und
Dienstleister
DIE DLV UNTERSTÜTZT SIE
→Durch Beratung zu Marketing- und
Unternehmensfragen
→Durch die Suche nach passenden
Sponsoren für Ihren Verein
→Durch Tools, Konzeption und
Service für Ihre Organisation
DIE DLV VERKAUFT IHRE
PRODUKTE
→Im Reitsport Depot
→Durch die Vermarktung Ihrer
Produkte
DIE DLV VERNETZT SIE
→Durch Austauschforen
→Durch Vermittlung von Herstellern
DIE DLV SCHAFFT EINNAHMEN
→Durch Beschaffung von Fördergeldern
→Durch Beschaffung von Sponsoren
→Durch Erhöhung Ihres Abverkaufes

EINKAUF
TO GIVE YOUR SALES A KICK
DAS REITSPORT DEPOT
The DLV starts 2017 with the next generation of
onlineshopping for riders and horse owners: The
equestrian warehouse Das Reitsport Depot is an
innovative project to support the horse industry and
give professional online marketing tools.
We love innovative and horse fair products for the
equestrian sports and want to make it available for
everybody.
The platform “The Reitsport Depot” is designed to
create a purchasing community. Manufacturers of
equipment can adjust their products for a certain time
and a fixed quantity. This “deal” runs for example 1
week - during this time, the given quantity have to be
sold. If this is not achieved, the deal bursts.
The shopping community for stable- and horse needs is
a simple way to bundle the mostly very low purchasing
quantities of the clubs, riders and companies to let the
resulting community arise as a large costumer. This
reduces the price for each purchaser and the
manufacturers can achieve additional sales with
residual quantities or new product launches.
All informations about the product were set in the shop
and further been applied through soliciting topics at
the "Riders Revolution Magazine" and the "Horse
Industry Magazine". Both were read from your target
groups: Riders, stable owners an service providers.
There are no risks for you: You decide which amount of
costumers you want to and which discount is it worth
to have this purchase quantity. The deal is succesfull
when we generate the amount of buyers. In the next
step we transfer the contact details to you.
2 | SHOP.DLV-PFERD.DE

YOUR TARGET
GROUP: RIDERS
With the Reitsport Depot,
we are giving the online
affine target group of
riders, who are looking for
information and
interactive platforms, the
opportunity to make a
whole new shopping
experience, to receive
innovative and digital
equestrian products and
to form an interactive
community. Here riders
should find articles that
are exciting, supportive,
high-quality and
innovative.
FOR YOU
The Reitsport Depot is your
opportunity to increase
sales volumes, win new
customers and present your
products on an innovative
platform.
The depot collects your
buyers up to a quantity
determined by you and
advertises your products
via various online
marketing measures. This
enables you to sell
remaining collections or
new collections quickly and
easily to your target group.
The DLV provides you with
a contact, technology,
support and customers.
YOUR TARGET
GROUP: SERVICE
PROVIDERS
DLV knows about the
enormous cost and time
effort required by stables
operators and service
providers.
With the Reitsport
Depot, we want to
create purchasing
advantages. Here stable
owners, horseclubs , and
all service providers
should find innovative
products that give cost
and time advantages, We
want to give supporting
products that make
everyday life easier and
fun - and at a huge price
advantage.
PURCHASE
3 | SHOP.DLV-PFERD.DE

ADVANTAGES FOR YOU AND
YOR TARGET GROUPS
FOR
MANUFACTURERS
FOR
STABLE OWNERS
FOR
RIDERS
Larger sales
New customer
acquisition
Increased advertising at
your target group
Synergies arising out of
the Community
Cost and time savings
through shopping
community
Innovative product to
save time and effort
High-quality products,
testet through the DLV
Favorable purchasing
conditions
High quality products,
tested by the DLV
Interactive shopping
experience
Strengthen your
reputation and image
through previous
product testing by the
DLV
Professional contentmarketing
and social
media integration
PURCHASE
4 | SHOP.DLV-PFERD.DE

THE INSTALLATIONPROCESS
BEFORE THE DEAL RUNS
‣ DLV launches topic specials in the
Riders Revolution Magazine and
the horse business magazine
monthly
‣ Monthly the manufacturer /
supplier can choose the suitable
topic to place your product
‣ The product s in the shop
Reitsport Depot, are being
advertised through these topic
specials
JUST BEFORE
THE DEAL RUNS
‣ We set the articles including
pictures, texts and links in the
shop
‣ When you want, the DLV is a
good partner to create your
product texts
‣ We grant exclusivity of your
products in the shop for each
theme month
WHILE THE DEAL RUNS
‣ The DLV affords the advertising
of the deal via content
marketing measures and social
media (including Facebook ads)
‣ We reach your target groups:
‣ Rider & Horse Owner
‣ Stables & Riding Clubs
‣ Service provider of the
horse industry
AFTER THE DEAL IS
COMPLETED
‣ After a successful deal, you get a
list of buyers including contact
details from the DLV
‣ Invoicing to buyers is made
directly by the manufacturer /
supplier
‣ The products are responsible for
the delivery of the products
5
5 | SHOP.DLV-PFERD.DE
WWW.DLV-PFERD.DE
PURCHASE

PURCHASE
THE ORDERPROCEDURE
Users enter password and
password Mail address to
register in the shop
User ca see the article
runtime, minimum
quantity and the price of
the article
Immediately the system
shows how many
buyers the deal still
needed to be
successfull
All customers receive a
status with information
about the product and the
next steps
Via this email addresses,
users receive information
about the deal process and
topic specifics
User selects the quantity of
article he want to order,
the system automatically
counts down the minimum
number of buyers
Users receive Facebook and
Twitter "share links" to get a
biggerwith the success of the
campaign
After you received the
payment, the
manufacturer / supplier
will deliver the articles
directly to the buyer
The manufacturer /
supplier receives a list of
buyers from the DLV.
Payment of the invoice is
made directly by the
buyer to the
manufacturer / supplier
of the deal
6 | SHOP.DLV-PFERD.DE

│ Placement at TOP-DEAL and newcomer
at the header of the shop
│ Creation of product / service
description (incl. Consideration
keywords)
│ Set pictures and texts in product
description
│ Monitoring and pushing the deal
│ Processing and follow-up (buyer and
address transfer)
│ Advertorial at Riders Revolution
Magazine and the Horse Business
Magazine about your product in the
shop
│ Durable visibility at the search
engines including photos, videos,
links
│ Placing in relevant topics, which are
interesting for riders and horse
owners
PRODUKTTEST
BERATUNG
│ Product-testing before the deal starts
│ Including photos and videos
│ Daily updates about the test in social
media channels
│ Summary of the product test at the
Riders Revolution Magazine an the
Horse Business Magazine
│ Your product-deal is shown in all of
our social media channels (incl.
Facebook-ads)
│ Optional placement in our facebook
groups as a contact person
│ Get in to an dialogue with your target
group
ADVERTISING
NEWCOMERDEAL
ADVERTORIAL
PRODUCT-TEST
PURCHASE
7 | SHOP.DLV-PFERD.DE
SOCIAL MEDIA

PURCHASE
PRICEFORMATION
20%
Maximum discount,
which you are ready
to give
8 | SHOP.DLV-PFERD.DE
15%
of it were given directly
to the buyer
5%
of it is paid to the DLV
to cover the shop
costs, support &
advertising
The manufacturer /
supplier of the dealproduct
receives the
payment directly from the
buyer. The delivery is
made by the manufacturer
/ supplier of the deal
product. The shipping
costs are determined by
the manufacturer /
supplier. The costs and the
delivery time are displayed
in the shop.
The commission of the
DLV is paid after a
successful deal end. The
DLV gives the invoice to
the manufacturer /
supplier.

→Juliane Schmoll
→Managerin
→shop@dlv-pferd.de
→0162 2 99 70 74
→shop.dlv-pferd.de
A PROJECT OF