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Hydrolife Magazine August/September 2017 [USA Edition]

One of the best parts about a budding industry like the marijuana industry is the personalities that emerge. For more than a year in these pages, we’ve worked hard to bring you the latest information, history, how-to methods, and products surrounding cannabis. In this issue, we’re focusing a little more on people, including Jim McAlpine, founder of the 420 Games and Power Plant Fitness. He graces our cover after working with San Francisco-based photographer Mark Rutherford.

One of the best parts about a budding industry like the marijuana industry is the personalities that emerge. For more than a year in these pages, we’ve worked hard to bring you the latest information, history, how-to methods, and products surrounding cannabis. In this issue, we’re focusing a little more on people, including Jim McAlpine, founder of the 420 Games and Power Plant Fitness. He graces our cover after working with San Francisco-based photographer Mark Rutherford.

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enjoy<br />

“<br />

CANNABINOIDS HEIGHTEN<br />

sensitivity in regions where<br />

the receptors are found,<br />

and they are found in the<br />

reproductive systems of<br />

both males and females.”<br />

SEX<br />

For those who are comfortable with the effects of<br />

marijuana, sex can be more pleasurable when under<br />

the influence of the drug. This happens because<br />

cannabinoids heighten sensitivity in regions where<br />

the receptors are found, and they are found in the<br />

reproductive systems of both males and females.<br />

The reward system also plays a major part in this<br />

process when various forms of stimuli motivate us<br />

to engage in a given behavior, in this case sex, that<br />

produces a desired outcome. The release of dopamine<br />

encourages people to repeat the action that caused<br />

the pleasurable sensation in the first place. With the<br />

goal of procreation being at the root of our nature, sex<br />

was always meant to be pleasurable. It just becomes<br />

more so when enhanced by the effects of THC.<br />

One of the most famous experiments conducted in<br />

the early 1900s by Doctor Skinner, best known as the<br />

“Skinner Box,” was the start to identifying how the<br />

pleasure center of the brain works and how it manifests<br />

in our behavior. Basically, Skinner put rats in a<br />

box with two levers they could press: one to deliver<br />

food and the other to deliver a shock to their feet. They<br />

quickly learned to avoid the lever that produced the<br />

shock, and continued to press the food lever over and<br />

over, an example of how the reward system operates.<br />

Years later, James Olds and Peter Milner put a spin<br />

on Skinner’s OG box. Instead of pain versus pleasure,<br />

there was a lever that was connected to their brain<br />

that would deliver pleasureable brain stimuli when<br />

pressed, and another lever that would deliver food<br />

when pressed. The researchers were surprised to find<br />

that rats continued to choose the brain stimuli every<br />

time over the food, even when they were hungry.<br />

This happened because of the reward system<br />

and the pleasure circuit experienced by the<br />

lab rats. Based on these results among other<br />

scientific studies, it seems that we are<br />

prewired to pursue pleasurable experiences<br />

based on our brain functions,<br />

even if it takes precedence over<br />

actions in pursuit of survival.<br />

FOOD, MUSIC, AND MORE<br />

Similar to sex, marijuana also heightens the pleasure derived<br />

from already pleasurable experiences, such as eating<br />

tasty foods, listening to your favorite band, or viewing<br />

your favorite artist’s portfolio. A study conducted by Maria<br />

Antonietta De Luca from the University of Cagliari in Italy in<br />

2012 concluded that marijuana does enhance the effects of<br />

our preferences, but does not necessarily cause us to change<br />

our minds about something we didn’t like previously.<br />

With or without marijuana, when we eat, view, or listen to<br />

something we like, our brains release dopamine from the nucleus<br />

accumbens, which signals to us that this is something we<br />

enjoy, and encourages consumption of the stimuli more often.<br />

When you add marijuana to the mix, this sensation is exacerbated,<br />

producing a feeling of euphoria, furthering our decision<br />

to continue “consuming” this pleasure-inducing action again.<br />

So, to answer the question, why dope is so dope, the<br />

explanation is clear. Our brains are wired to consume and<br />

process the effects of cannabis naturally. With brain receptors<br />

specifically present for the recognition of cannabinoids alone,<br />

we can all feel good about feeling good about the good old<br />

herb we refer to as dope.<br />

Lacey Macri works as head of sales at<br />

CleanGrow Ltd., focusing her time on<br />

business development within the<br />

company. She received a bachelor’s<br />

degree in communications and<br />

psychology from the University<br />

of California, Davis in 2011,<br />

where she worked at the<br />

California Aggie student<br />

newspaper on campus.<br />

96<br />

grow. heal. learn. enjoy.<br />

myhydrolife.com

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