CoW Event Season Sponsorship Pack 2017-2018

EVENT
SEASON
THE CITY OF WANNEROO SPONSORSHIP PROGRAM
2017-2018 EVENT SEASON

IT WAS A SAFE, FRIENDLY EVENT
WHICH BROUGHT ALL AGES AND
NATIONALITIES TOGETHER AS ONE.
NOT EASILY DONE BUT YOU NAILED IT.

ABOUT
THE CITY OF WANNEROO
The City of Wanneroo is Western Australia’s largest growing local government,
spanning 681 square kilometres in the north west metropolitan region of Perth.
Characterised by a culturally diverse population of 207,000 people, the City’s
population is forecast to almost double to 411,000 by 2041.
YANCHEP
A substantial 55 per cent of growth in the City of Wanneroo is expected to
occur around Alkimos, Eglinton, Two Rocks and Yanchep.
The City of Wanneroo offers a range of lifestyle choices for its community,
encompassing the beach, the bush and everything in between.
WANNEROO
KINGSWAY
RETRO REWIND
LIVE IN THE AMPHITHEATRE
CITY OF WANNEROO PRESENTS DOG’S BREAKFAST GLOBAL BEATS & EATS
GIRRAWHEEN

THE BANDS WERE SO GOOD- IT WAS BETTER
THAN EVERY PAID CONCERT I’VE BEEN TO IN
THE LAST FIVE YEARS. LOVED THE RELAXED
ATMOSPHERE AND IT FELT SAFE AND NICE.

EVENTS
The City of Wanneroo’s annual event season aims to bring our
community together while showcasing and celebrating life in the
City with a variety of social, cultural and recreational offerings.
The event season runs from October to March, boasting a great range
of performances from local acts right through to international bands.
The City’s events team has a successful track record of delivering
safe, large scale public events to the highest standard. Exposure and
attendance is maximised via the implementation of major marketing
and communications strategies.
Every year the popularity of the City’s free events continues to grow.
WHY ARE CITY OF WANNEROO’S EVENTS SO
POPULAR IN THE COMMUNITY?
◊◊
Highlight the unique art, music and culture of both
Western Australia and Australia
◊◊
Promote a sense of community and pride
◊◊
Cater for the diverse and multicultural interests of all residents
◊◊
Events and associated activities are free and provides the
opportunity for all families to access experiences they might
not otherwise be able to enjoy
◊◊
Promote a positive health message
◊◊
Encourage local revenue, networking opportunities and
service delivery opportunities by involving local businesses
wherever possible
◊◊
Promote the City to the wider public

WE BASED THE NUMBER OF
BOMBOLONI WE TOOK TO THE
EVENT ON THE ATTENDANCE
NUMBERS PREDICTED FOR THE
EVENING. IT SURPASSED ANY
OTHER EVENT WE HAVE EVER
DONE TO DATE, EVEN WITH
ATTENDANCE FIGURES
OVER 30,000 PEOPLE.
- LENA LU BOMBOLINI

PARTNER
WITH THE CITY
BECOME A SPONSOR!
An exciting opportunity exists to partner with the City of Wanneroo
across our events season to promote your business and connect directly
with the local community in the north metropolitan region of Perth.
Our thoughtfully planned series of events continues to grow in popularity
with attendance numbers increasing year on year, indicating their high
quality and the strong community demand, ensuring a great return
on investment.
Attendee feedback from previous City events shows that they are highly
anticipated and extremely well received bringing a feel-good factor to
the community. Sponsors benefit from this positive association, as well
as receiving significant brand exposure.
This sponsorship pack outlines the calendar of events for the
2017/2018 season and the sponsorship benefits available. There are
a variety of packages to suit but we are open to new ideas should you
wish to tailor something more specific to your needs.
BENEFITS
◊◊
Be associated with high quality events that are safe, family-friendly
and well known for memorable experiences
◊◊
Significant exposure of your brand throughout the north
metropolitan region of Perth
◊◊
Generate goodwill with your target audience for supporting
initiatives that give back to their community
◊◊
The opportunity to cultivate awareness of your company to the
fast-growing region
◊ ◊ Be involved in events that build positive relationships with the
broader community

IT IS AMAZING HOW MUCH THE
CITY OF WANNEROO OFFERS
TO ITS COMMUNITY! IT’S A GREAT
OPPORTUNITY TO GET OUT,
ENJOY GOOD COMPANY,
MEET NEIGHBOURS, HAVE SOME
NEW FOOD EXPERIENCES AND
LISTEN/DANCE TO SOME SOME
TUNES. WELL ORGANISED.

PARTNER
PACKAGES
If your company is interested in partnering with the City for the entire
season of events, please contact the Events team to discuss further.
There is also the opportunity to tailor specific sponsorship packages
according to your company’s objectives – please contact us to discuss
tailored packages.
Sponsorship opportunities are limited, please contact us early to
ensure availability.
THIS IS A FANTASTIC EVENT
THAT BRINGS A REAL SENSE OF
COMMUNITY. GETTING EXCELLENT
ACTS OVER AND PROVIDING SUCH A
FUN AND FREE NIGHT IS GREAT.
MY THANKS GO OUT TO ALL THAT
ARE INVOLVED. SUCH A GREAT WAY
TO SEE COMMUNITY FUNDS SPENT.
PLEASE KEEP IT GOING!!
Event title acknowledgment
Logo / mention on all digital advertising
Logo on promotional print materials
Mention in What's Happening magazine
distributed to 78,500 households within the City
of Wanneroo
Logo and hyperlink on City of Wanneroo website
and mention on City’s social media (12k+)
Mention and logo in all event related e-news
updates to database (13k+)
Opportunity to display outdoor company signage
at event
Title
Partner
Max 10
signs
Key
Partner
Max 6
signs
Exhibitor space at event 6x6m site 3x3m site
Opportunity to provide giveaways
Logo inclusion on stage screens
Opportunity to run a two minute multimedia
presentation on screen prior to performance *
MC acknowledgement during event
Mayor acknowledgement during event
*Live in the Amphitheatre
Digital
Partner

DOG’S BREAKFAST
SUNDAY, 22 OCTOBER 2017 | 9AM – 1PM | KINGSWAY REGIONAL SPORTING COMPLEX, MADELEY
EXPECTED ATTENDANCE: 4,000 - 4,500
An annual event of canine proportions where attendees are
encouraged to bring their four legged best friend along for a morning
of fun activities, free vet checks, a variety of exhibits, competitions,
workshops, entertainment and lots of giveaways!
With such a large, captive audience, sponsorship of this event is a
fantastic opportunity to be exposed to the animal loving community.
Marketing includes more than 25,000 event flyers distributed throughout
the City including to all dog and cat owners, along with a strategic print
and digital advertising campaign.
SPONSORSHIP DEADLINE:
FRIDAY 28 JULY 2017
DOG’S BREAKFAST
SPONSORSHIP INVESTMENT
PREMIER PARTNER $10,000
KEY PARTNER $5,000
DIGITAL PARTNER $2,500

CITY OF WANNEROO PRESENTS: CONCERT
SATURDAY, 4 NOVEMBER 2017 | 4PM – 9.30PM | WANNEROO SHOWGROUNDS, WANNEROO
EXPECTED ATTENDANCE: 8,000 - 10,000
The City’s annual flagship concert is a family friendly event delivering
first class entertainment. Having featured quality Australian artists such
as Eskimo Joe, the Hoodoo Gurus, British India, Evermore, Lisa Mitchell
and Josh Pyke, tickets for this must-attend event are quickly snapped
up by eager residents.
The quality line up of artists has seen the event grow year on year
with capacity crowds expected for the 2017 event.
With extensive marketing and media coverage, sponsorship offers a
valuable return on investment.
The 2017 headline act will be officially announced in September,
until then all we can say it’s set to rock!
SPONSORSHIP DEADLINE:
FRIDAY 28 JULY 2017
CITY OF WANNEROO PRESENTS: CONCERT
SPONSORSHIP INVESTMENT
PREMIER PARTNER $20,000
KEY PARTNER $10,000
DIGITAL PARTNER $5,000

LIVE IN THE AMPHITHEATRE
3 JANUARY - 24 FEBRUARY 2018 | 6PM – 10PM | JACARANDA AMPHITHEATRE, WANNEROO
EXPECTED ATTENDANCE: 250-400 PER SCREENING
Due to overwhelming popularity, Live in the Amphitheatre
covers an eight week program of free outdoor cinema.
The series welcomed more than 5,000 people in 2017 with
a stellar program of movie titles featuring a mix of classic,
blockbuster and family friendly films throughout January
and February.
Held under the stars in the City of Wanneroo’s own Jacaranda
Amphitheatre, patrons are encouraged to pack a picnic and come
down early to enjoy the sun setting and spend some quality time
in the outdoors with their family and friends.
Sponsors have the opportunity to run a two minute advertisement
prior to each screening, allowing you to promote your brand to a
captive audience.
SPONSORSHIP DEADLINE:
FRIDAY 1 SEPTEMBER 2017
LIVE IN THE AMPHITHEATRE
SPONSORSHIP INVESTMENT
PREMIER PARTNER $10,000
KEY PARTNER $5,000
DIGITAL PARTNER $2,500

RETRO REWIND
SATURDAY 10 MARCH 2018 | 1PM – 5PM | YANCHEP NATIONAL PARK
EXPECTED ATTENDANCE: 5,000 – 5,500
Retro Rewind showcases the classics of days gone by featuring music
from a toe-tapping era, attractions which include a vintage car display as
well as workshops and activities programmed to celebrate the beauty of
everything retro.
The 2017 event saw the stage come alive with performances from
Bloom, Milford Street Shakers and The Mastertones. Set in the
beautiful surrounds of Yanchep National Park, patrons are encouraged
to bring a picnic and enjoy the great outdoors with the resident
kangaroos and koalas.
To ensure sponsors receive maximum exposure there is the opportunity
to exhibit at this event to engage with the local community and
communicate key messages to your target market.
SPONSORSHIP DEADLINE:
FRIDAY 1 SEPTEMBER 2017
RETRO REWIND
SPONSORSHIP INVESTMENT
PREMIER PARTNER $10,000
KEY PARTNER $5,000
DIGITAL PARTNER $2,500

GLOBAL BEATS & EATS
SATURDAY 17 MARCH 2018 | 4PM – 10PM | PALOMA PARK, MARANGAROO
EXPECTED ATTENDANCE: 8,000 – 10,000
This free festival celebrates the City of Wanneroo’s diversity by
showcasing an array of sights, sounds and tastes from around the world.
The 2017 music and food fiesta delivered global success with over
8,000 people flocking to Paloma Park to enjoy the event.
Attendee’s tastebuds are tantalised with an amazing array of cuisines
from more than 20 of Perth’s best food trucks including Lucky Chans,
Pinchos and Baguette Me Not.
With a barrage of talented artists year on year, previous performers
include International reggae legend Jimmy Cliff, Xavier Rudd, Blue King
Brown, San Cisco and Tijuana Cartel.
The established and highly anticipated event is now a firm favourite on
the City’s event calendar.
Partnering with this cultural, family friendly event gives sponsors the
opportunity to connect with a wide range of communities in the region.
The 2017 headline act will be officially announced in February.
SPONSORSHIP DEADLINE:
FRIDAY 1 DECEMBER 2017
GLOBAL BEATS & EATS
SPONSORSHIP INVESTMENT
PREMIER PARTNER $20,000
KEY PARTNER $10,000
DIGITAL PARTNER $5,000

FOR ANY FURTHER INFORMATION, PLEASE CONTACT THE EVENTS TEAM
(08) 9405 5000 | EVENTS@WANNEROO.WA.GOV.AU