Layout

CEO 

FORUM 

NORTH AMERICA 

475 Anton Blvd. Costa Mesa, CA 92626 

714.830.7000 | www.experian.com

Welcome 

Dear CEO Forum Participants, 

I am delighted to host you here in Southern California for the CEO Forum. We have put together an agenda that gives you an 

insight into our business, a chance to interact with our leaders and some opportunities to work together. 

The CEO Forum is a fantastic investment in your development, so I hope you continue to make the most of it. 

Be curious, learn as much as you can, and share your insights to progress our business. 

Craig Boundy 

Chief Executive Officer 

NA 

Welcome and enjoy. 

Craig

Venues 

North America Corporate Office 

Experian North America employs 5500+ 

employees, with 800+ employees working at 

the Costa Mesa based office, including teams 

from Human Resources and Finance. 

Event outline 

Tuesday 10 October 

CEO Forum Day One 

Hosted by Craig Boundy, 

CEO North America 

A full day of sessions 

starting at 8am presented 

and hosted by the US region 

followed by an offsite dinner 

at Crystal Cove Cultural 

Center. Transportation will 

be provided. 

Wednesday 11 October 

CEO Forum Day Two 

Hosted by Kerry Williams, 

COO North America 

A half day of sessions from 8am 

to 12:30pm. A take-away lunch 

will be available. 

Accommodation 

Westin South Coast Plaza 

686 Anton Blvd. Costa Mesa, CA 92626 

714.540.2500 

www.westinsouthcoastplaza.com 

If requested, accommodation has been booked 

at The Westin Hotel, which is around a 10-15 

minute walk to the Experian Costa Mesa office. 

Payment for your accommodation and any 

extras must be settled directly with the hotel 

upon departure. 

Restaurant 

Crystal Cove Cultural Center 

5 Crystal Cove, Newport Coast, CA 92657 

949.376.6200 

Cottage #34 pays homage to Crystal Cove’s 

diverse past with its most recent incarnation as 

the Cultural Center. The Cultural Center serves 

as a reminder to what once was and the people 

who have helped shape Crystal Cove.

Agenda Tuesday 10 October 

Day One: Tuesday 10 October 

8:00am Welcome and Introductions 

(10 mins) Craig Boundy, CEO North America 

8:10am Economic Trends 

(30 mins) Michele Raneri, VP CIS/BIS Analytics 

8:40am Competitive Environment 

(30 mins) Andy Sheehan, SVP Strategy 

9:10am Round Table Discussion 

(30 mins) Craig Boundy and Brian Herb, CFO NA 

9:40am Break 

(20 mins) 

10:00am Perspectives on Innovation 

(60 mins) Alex Lintner, President CIS 

11:00am Agile Development 

(30 mins) Greg Wright, SVP CIS Product Marketing 

11:30am 

(15 mins) 

Break 

11:45am Innovation in Action 

(45 mins) Guy Abramo, President Direct to 

Consumer and Joe Manna, CTO ECS 

12:30pm Courtyard Lunch 

(60 mins) Executive Leaders 

1:30pm Innovation Through 

(60 mins) Client Partnerships 

Eric Haller, EVP Global Data Labs 

2:30pm Accelerating Innovation 

(60 mins) (Inorganic Growth) 

3:30am 

(10 mins) 

Andrew Casey, SVP Corporate 

Development and Hiq Lee, 

President, BIS 

Break 

3:40pm Interactive Session 

(60 mins) Day One Close 

Craig Boundy 

5:30pm 

6:00pm 

9:00pm 

Transportation Departs to 

Dinner Venue 

Dinner at Crystal Cove Cultural 

Center 

Return Transportation to Hotel

Agenda Wednesday 11 October 

Day Two: Wednesday 11 October 

8:00am Welcome 

(15 mins) Kerry Williams, COO North America and 

Craig Boundy, CEO North America 

8:15am Global Strategic Plan 

(30 mins) Kerry Williams 

8:45am What’s On My Mind 

(30 mins) Kerry Williams 

9:15am 

(15 mins) 

Break 

9:30am Participant Presentations 

(10 mins CEO Forum Participants 

per presenter) 

12:00pm 

(30 mins) 

Closing Remarks 

12:30pm 

Lunch 

Take-away lunch provided

Speakers 

Craig Boundy 

Chief Executive Officer North America 

Craig Boundy is Chief Executive Officer of Experian North America, a $2.4 billion company based in Costa Mesa, California. He is responsible for all 

Experian North America business lines, including Credit Services and Decision Analytics, Consumer Services, Vertical Markets (Automotive and Health) 

and Marketing Services. 

Boundy joined Experian in November 2011 as Managing Director of Experian UK and Ireland. 

Prior to joining Experian, he was CEO of Logica in the United Kingdom, having joined Logica in 2008 as CEO Global Operations. Before this, Boundy was at Cable & 

Wireless, where he was Chief Operating Officer (COO) of its business in Europe, the United States and Asia. Before Cable & Wireless, he was Sales Director and then COO 

at Energis. His early career was with BT. 

Boundy attended Lancaster University in the United Kingdom, graduating in management studies and German. He currently lives in Orange County, California.

Kerry Williams 

Chief Operating Officer North America 

Over the last 12 years, Kerry has held a number of 

leadership positions at Experian. He joined North 

America Consumer Information Services in 2003 as the 

National Sale Leader. In 2004, Kerry became President of the Consumer 

Information Services and in 2005 became Group President of Credit 

Services and Decision Analytics in North America. 

In 2007 Kerry became responsible for the Credit Services Global Business 

Line. During this time, he added the Healthcare Business to Experian 

through the acquisition of Search America. In 2009/2010, the Decision 

Analytics Global Business Line was added to his responsibilities. In 2013, 

Kerry was appointed as the Regional Leader of our Latin America 

business and in 2014, he became Chief Operating Officer of Experian plc, 

the position he holds today. 

Prior to joining Experian, Kerry held a number of senior management 

positions in the financial services industry, where he gained a broad 

background. He served for three years as president of ERisk Holdings 

Incorporated, an enterprise-wide risk management company. 

Michele Raneri 

VP CIS/BIS Analytics 

Michele Raneri manages teams of analysts and 

consultants who use quantitative analytics to 

demonstrate value of Experian’s Consumer, Commercial 

and Affinity solutions. Key areas of responsibilities are scoring, 

segmentation, portfolio benchmarking, and thought leadership. In addition 

she manages the wealth suite of products and business development, 

where she is responsible for evaluating the value of new data and 

assessment of new verticals. 

She is the Experian spokesperson regarding credit analytics, economic 

climate and credit trends. Raneri is an industry expert, who is a regular 

speaker at industry conferences and frequently quoted in the media. She 

currently sits on the Orange County Business Council Economic Forecast 

Committee. 

Prior to joining Experian, she worked at Citi Cards and most recently with 

Citi Mortgage as the Sr. Director of Risk Analytics. Prior to Citi, Raneri was 

with Delta Air Lines and Southwest Airlines. While working in the airline 

industry, she managed the development of marketing databases, 

performed strategic planning and competitive analysis as well as part of 

the mergers and acquisitions team. 

Raneri has over 25 years of experience in disciplines including: analytics; 

database development; scoring; all cycles of credit lending; valuation; and 

pricing.

Speakers 

Andy Sheehan 

SVP Strategy 

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Brian Herb 

Chief Financial Officer North America 



























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Alex Lintner 

President CIS 



























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Greg Wright 

SVP CIS Product Marketing 



























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Speakers 

Guy Abramo 

President Direct to Consumer ECS 

Guy is President of Experian Consumer Services (ECS) 

Direct-to- Consumer business unit, overseeing the 

group’s strategy and direction. ECS is the leading 

provider of online consumer credit reports, credit scores, credit 

monitoring, and identity protection products. 

He joined ECS in 2011 and since then has championed the organization’s 

directional shift which has greatly improved overall technological and 

business operations. 

Before joining ECS, Guy served as President and General Manager of 

Tallan, Inc., an Internet media design and marketing company. Prior to 

this, he was the Executive Vice President and Worldwide Chief Strategy 

and Information Officer at Ingram Micro, the world’s largest technology 

distributor and a leading technology sales, marketing, and logistics 

company. 

Guy currently serves on the Leadership Cabinet of Chapman University’s 

School of Science and Technology. He has also served on the Boards of 

Viacore, LLC, Kanalytics, LLC and Tallan, Inc. He has a MBA from 

Georgetown University, and holds an undergraduate degree from the New 

Jersey Institute of Technology. 

Joe Manna 

CTO ECS 



























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Eric Haller 

EVP Global Data Labs 

Eric Haller has been the Executive Vice President of 

Experian Datalabs at Experian since May 2014. He leads 

data labs in the US, UK & Brazil that support research & 

development initiatives across the Experian enterprise. 

Eric has global responsibility for innovation labs with emphasis on 

development of new products and services across all business units and 

geographies. He helped pioneer the application of artificial intelligence in 

mobile, voice, fraud, credit, marketing, social media, digital advertising, 

and healthcare. 

Prior to Experian DataLabs, Eric had responsibility for the management 

and growth of online credit profiles as well as strategic markets such as 

internet delivery, government, capital markets and retail banking for 

Consumer Information Services. 

Previously, Eric held executive marketing & product development roles 

with HNC Software (acquired by Fair Isaac), MasterCard Advisors & VISA 

International. He also co-founded a company focused on identity theft 

detection in credit applications (acquired by ID Analytics) as well as led 

new product development for Sequoia Capital funded Green Dot 

Corporation. 

Haller has a degree in Broadcast Journalism from University of Southern 

California. He also has a Bachelor of Science degree in Finance from San 

Diego State University and most recently earned a Masters degree in 

Technology Management from Columbia University. 

Hiq Lee 

President BIS 

Hiq Lee is President of Experian’s Business Information 

Services business unit, which is committed to helping 

businesses increase revenue and efficiency by making 

more informed decisions about their business-to-business customers. 

The business unit leverages Experian’s best-in-class data assets, software 

platforms and analytics to add value through each phase of the Customer 

Life Cycle. 

Prior to joining the Business Information Services group, Lee was Senior 

Vice President of Experian’s Indirect Revenue Channels and Sales 

Education across multiple business lines. Under her leadership, the 

Indirect Revenue Channel has become one of the fastest-growing and 

strategic segments within Experian. 

Since joining Experian in 2003, Lee has held several progressive senior 

leadership positions, including Senior Vice President and General Manager 

of the Fraud and Identity business line and President and General 

Manager for the Consumer Information Services unit for Experian Canada. 

She also has served as Vice President of Strategic Alliances. 

Prior to Experian, Lee held several key leadership roles at Dun & Bradstreet 

within operations, strategic development, strategic sales and ecommerce 

development. Lee’s experience also includes leading the business 

development efforts for Ernst & Young’s Center for Strategic Transactions. 

Lee received a Bachelor of Science in marketing with a minor in 

communications from Azusa Pacific University.

Speakers 

Andrew Casey 

SVP Corporate Development 

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volutpat, placerat nisl. Etiam ultricies sit amet ante eget tempor. Fusce feugiat justo leo, vel gravida nunc pulvinar quis. Aenean felis diam, condimentum finibus 

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lacus. Vivamus et lacus vel est molestie fringilla. In imperdiet odio eros, eget interdum nulla luctus eu. Vestibulum at nisl sodales, elementum ante et, egestas dolor. 

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vehicula feugiat, augue turpis lobortis massa, a efficitur ex nunc eget turpis.

Participants 

Nick Boyle 

Managing Director, Southeast Asia & 

Emerging Markets APAC 

Andrew Casey 

SVP Corporate Development 

Nick has worked for Experian for 

11 years and within his current 

role as Managing Director 

Southeast Asia & Emerging 

Markets, he is responsible for 

the P&L for all business lines 

across Singapore, Thailand, 

Malaysia, Indonesia, Vietnam, 

Philippines as core markets and 

Myanmar, Cambodia, Laos 

Korea as emerging markets. 

Prior to his current role, Nick has been 

General Manager Sales APAC, based 

in Singapore, General Manager DQ 

and General Manager Marketing 

Services, based in Australia. 

Before joining Experian, Nick’s 

background was in sales and 

business development for two small 

start-up data organizations based in 

Australia. 

Nick has a Bachelors Degree in 

Business (International Business and 

e-Commerce major). 

In his free time, Nick enjoys keeping 

fit, traveling around and exploring Asia 

and of course family time with his 

wife and three young children. 

Andrew has worked for 

Experian for 8 years and 

in his current role as 

SVP Corporate 

Development NA, he is 

responsible for assisting 

all regional business 

units with inorganic 

strategy development 

and transaction 

execution (mergers, 

acquisitions, joint 

ventures, minority 

investments, disposals). 

His previous roles at 

Experian have included Head 

of Corporate Development 

for UKI and EMEA and 

VP/Director/Manager of 

Corporate Development for 

North and Latin America 

regions. 

Some of his key 

achievements while working 

at Experian have included a 

$360m acquisition of 

CDIdentity, a leading 

provider of consumer 

identity protection services 

in the US; $850m acquisition 

of Passport Health, a leading 

provider of healthcare 

provider revenue cycle 

management software 

solutions in the US; $400m 

acquisition of Computec, the 

leading Credit Services 

provider in Columbia; $1.5bn 

acquisition of ~30% of 

Serasa S.A., the leading 

Credit Services provider in 

Brazil and the sale of 

FootFall, Simmons, Hitwise, 

LowerMyBills/PriceGrabber/ 

ClassesUSA. 

Prior to joining Experian, his 

previous roles in other 

companies have included 

being an Investment 

Banker at Bank of 

America Securities in 

NYC where he focused 

on leveraged acquisition 

finance and advisory 

services for financial 

sponsor clients pursuing 

leveraged buyout 

transactions. 

Andrew was a Captain 

in the United States 

Army, stationed five 

years in Hawaii and one 

year in Afghanistan. 

He has an MBA from 

Harvard Business 

School, and a Bachelor 

of Science, Physics 

from the United States 

Military Academy at 

West Point.

Kevin Chen 

Chief Scientist & VP Data Science NA 

In April, Kevin recently celebrated 

his third anniversary with Experian. 

His current position is Chief 

Scientist and Vice President of Data 

Science at the North America 

Experian DataLabs where he 

manages a technical team of data 

scientists and software engineers 

focusing on R&D using machine 

learning and big data analytics. 

His key achievements include Si Ramo 

Prize winners for both 2015 and 2016. The 

first entry, Neural Embedding based fraud 

attributes has recently signed the first 

client, American Express, while the second 

entry, Mobile Pre-qual, is now gaining 

tremendous traction in the marketplace 

wanting to do POCs. 

Currently, he is leading the technical effort 

of Analytical Sandbox that has grown 

significantly in the past year and now has 

several strategic clients including Citi, 

Amex, Chase, Wells Fargo and USAA. 

While working at SAS, he spent over a year 

with two other colleagues to create a realtime 

transaction-level fraud detection 

solution, Raptor, which has now evolved 

into a business with over $50 million in 

revenue. 

Previous roles in other companies include 

SVP of Analytics at Opera Solutions, as the 

product owner of a big-data transactionlevel 

portfolio and risk management. 

platform for the institutional asset owners, 

and the Head of Unstructured Data 

Analytics responsible for an R&D team 

developing natural lingual processing 

technology in sentiment analysis, entity 

recognition, event sequence detection, and 

text summarization for its clients. He also 

help the position as Principal Data 

Scientist at SAS Institute. 

Kevin has a PhD from University of Hawaii 

and a Master’s degree from Cornell 

University, both in Electrical Engineering 

with concentration in Computer 

Engineering. He has also been awarded 

several patents in the behavior-based 

modeling and technology area. 

He is currently taking lessons as a student 

pilot and enjoys taking out the Cessna 172 

and cruising along the coastline during 

Sunday afternoons. He also enjoys spending 

quality time with his family with activities 

such as watching movies, biking, playing ping 

pong, and throwing a few rounds of football.

Fernanda Countinho 

Head of Business Partner, Human 

Development LATAM 

Fernanda has been with Experian for two 

years and is heading the areas of Business 

Partner and People Analytics, which 

consists of leading the team to support the 

Business Units and Shared Services areas, 

being responsible for the implementation of 

the HR core processes across the 

departments. In People Analytics, she is 

responsible for HR scorecard, global reports 

and the structure of the People Analytics 

business plan. 

One of her key roles was to act as the HR focal 

point on phase I of CELTIC, where she had the 

opportunity to lead the initiatives linked to people 

and change management, such as the 

communication plan, union agreement and the 

rollout of transfers, hiring and terminations of 550+ 

employees. CELTIC was one of the business 

priories in the past year for Brazil. The 

implementation was done with high efficiency by 

accomplishing all the tasks on time and within the 

costs perspectives, which allowed the company to 

achieve significant labor costs reduction. On top of 

that, there wasn’t a critical impact on the current 

operation during the implementation. 

Before joining Experian, Fernanda worked for over 10 

years at Boehringer-Ingelhein where she held the 

following roles, Talent Management Manager, Head of 

Business Partners and HR Specialist. She also has 

relevant experiences as HR consultant at Kimberly-Clark 

and Tozzini, Freire Teizeira e Silva, a renowned local 

attorney firm in Brazil. 

She has a degree in Marketing and became a Six Sigma 

Green Belt during her experience at Boehringer and 

brings deep specializations in HR Administration and 

Leadership Development by FGV and IBMEC. 

Fernanda has two children, Pedro, 6 years and Arthur, 2 

years, and she spends her spare time with her family. 

She is a movie fan and she has a passion for ballet, and 

she recently returned to dancing classes.

Jonny Cowlin 

Head of Sales CSDA EMEA 

Jonny joined Experian last year as the 

EMEA Head of Sales CSDA; Experian 

EMEA being a region comprising 11 

markets spanning almost 20 countries. 

Jonny heads up 88 Sales people and 19 

Pre-Sales people in the region and reports 

to the EMEA Chief Commercial Officer. 

Jonny’s key responsibility is to lead the 

EMEA Sales Directors and their teams to 

drive profitable growth across EMEA and 

ultimately own the EMEA sales (NBQ) 

number. 

Having changed over half of the Sales Directors to 

build a new strong leadership unit in FY17, Jonny 

and the team are now embarking on the next 

phase of their sales journey which is to drive 

growth through strong focus on high performance, 

client centricity and collaboration across the 

region and between functions. In FY17, Jonny and 

the wider team have successfully embedded 

higher levels of sales management behaviors 

alongside new streamlined processes, such as the 

new commercial governance process (OMCP). 

Jonny is currently launching a new Sales Target 

Operating Model, which will deliver a best in class 

approach to strategic account management and 

create a new business team focused on net new 

business growth for Experian across the region. 

Jonny has 18 years of global sales experience 

working for companies such as Orange Business 

Services, AT&T Global Business, Verizon 

Enterprise, and BT Global Services. Most recently 

he served in BT as their (youngest) Vice-President 

– Energy, Infrastructure & Manufacturing, a £200m 

market unit within BT where he held full 

commercial responsibility for BT’s relationships 

with over 250 Energy, Oil & Gas, Utilities, Services, 

Manufacturing, and Automotive clients. 

Jonny has a BA (Hons) degree from London 

Metropolitan University in Business & Media and 

attended school at Stonyhurst College in the North 

West of England where he excelled in sports. 

Jonny is married to Heather and lives in 

Godalming, Surrey. An avid sports enthusiast, 

Jonny enjoys the challenge of marathons, ultra 

marathons and triathlons; this year Jonny has 

completed a 66-mile Ultra race and is competing in 

the 2017 Marathon Des Sables in April which 

takes place in the Sahara Desert (6 

marathons in 6 days).

Matthew Dunn 

Managing Director, Targeting, MS UK&I 

Matthew has worked for Experian for 17 

years and is currently Managing Director, 

Targeting Experian Marketing Services in 

the UK&I. 

His responsibilities include P&L £65m revenue 

and delivering annual EBIT growth generation for 

Experian PLC; driving strategy that creates a high 

performing and resilient business for sustained 

growth, both through organic and inorganic 

activities; Customer and Market focused 

approach via the development, delivery, go-tomarket 

and commercial functions. 

He is also responsible for supporting talent 

management and the development of colleagues 

within Targeting as well as wider Experian and/or 

externally where appropriate. 

His previous roles in Experian have included Sales 

Director – EMS Targeting, Director of Direct Sales 

– MIS and Director of Market Planning. 

Some of his key achievements at work have been: 

– Transforming the Targeting UK&I business 

from a consistently flat/no growth business to 

sustained high single digit growth through an 

innovative , market lead and focused strategy that 

is shared and known through the business. 

— Driving strong efficiencies (people; location; 

organizational or portfolio) and cost 

management strategy to allow targeted 

investment in their Core Business, innovation 

through their fast growth Digital Marketing 

teams and adding the required resilience and 

governance that focuses on all they do being 

respectful of the end consumer. 

— Consistently achieving and/or outperforming 

business targets throughout his career at 

Experian and successfully merging two 

businesses within the Marketing Services 

portfolio (EBS & EIM), extending the reach of the 

newly formed business in the market, 

developing stronger value propositions, 

educating the dales and support teams to take 

these key messages and new offerings to 

clients. 

Matthew also has a proven track record of 

identifying and developing high talent individuals 

against a structured people development plan, 

from either existing talent within the 

organization or externally where required. 

Achievements outside of work include 

summiting Mt. Blanc, Everest Base Camp, Mt. 

Toubkal; Gran Paradiso, completing a numver 

of Ultra Marathons and being a school and 

university county representative at football, 

swimming, rugby, and badminton. 

Matthew has worked at both Home Retail 

Group and Arcadia as an Account Executive 

and has a Bachelor’s Degree in Business 

Management. He is also a Fellow of The Royal 

Geographical Society. 

He enjoys spending his free time with his wife 

and twin boys and school/university friends. He 

also enjoys mountaineering, hillwalking, 

triathlons, cycling, and running, plus traveling 

and watching rugby union.

Carlos Huertas 

Financial Controller LATAM 

Carlos has worked for the company for 9 

years and has held different positions 

throughout his tenure. 

In May 2014, he was appointed to his 

current role as Financial Controller for 

Spanish LATAM. 

Within his role, he is responsible for the following 

areas across the region, Accounting, Treasury & 

Reporting Area, Revenue Assurance & Billing Area, 

Account Receivables, Treasury, Taxes, and 

Personal Admin (Payroll). 

His key accountability is to support a healthy 

business growth by assuring controls and 

procedures from a finance and operational 

perspective. 

He joined the company in April 2008 and during 

4.5 years, was appointed as a Financial Planning 

VP for the Credit Services Business Unit. When 

Experian acquired Computec in 2011, he was 

appointed as Head of Operations. He was 

responsible for Service and Delivery for 1.5 years. 

Prior to the Experian acquisition, he was involved 

in the geographic expansion of the company 

through several due diligence activities across 

the region. 

He was part of the team involved in a divestment 

in Ecuador, and a green-field project in Peru 

(actually Experian Perú). When Experian 

performed due diligence, he was part of the 

engagement team and after the acquisition was 

appointed Head of Operations, having under his 

responsibility 40% of the company FTE. 

Prior to working for Experian, he worked for 

Citibank for three years as a Credit Officer, then 

worked in the Telco sector for 8 years and also 

worked at an Inden Operator and a PCS Operator. 

His position prior to joining Experian Computec 

was Revenue Assurance & Antifraud VP at a PCS 

Operator in Columbia. 

Carlos is very passionate about academic 

development. He is a business administrator, has 

a post-graduate in Corporate Finance and 

Strategic Marketing and an Executive MBA from 

Universidad de los Andes in Colombia. 

Over the last 12 years, Carlos has also taught 

Financial Modeling courses at the University 

at an undergraduate and post-graduate level. 

Carlos is married and a proud father of four 

children, twins Andres and Mariana (12 years 

old), Carlos Jr. (3 years old), and baby Nicolas 

(16 months). 

In his free time, he enjoys music, has studied 

to be a professional magician, and plays 

soccer.

Andrew Grieve 

Transformation Portfolio Director EMEA 

Nicole Rogas 

SVP Sales Experian Health NA 

Andy has been with Experian for 9 

years starting as a Business 

Analyst in the UK&I business and 

working through a variety of 

leadership roles across Product 

Development, Client 

Development, and Application 

Support within the Credit Services 

organization. 

Two years ago, Andy took on the 

leadership of the Credit Services 

Development and Delivery for the EMEA 

region and is now the Transformation 

Portfolio Director across EMEA. Andy’s 

current role is to lead the portfolio of 

transformation across activities that 

yield benefits in risk mitigation, 

efficiency and growth through internal 

initiatives or M&A. 

Some of Andy’s key achievements 

include the delivery of the full service 

banking platform for Tesco Bank, 

delivery of Project Verde divestment of 

Lloyds Banking Group which 

relaunched the TSB Brand, technical 

due diligence for the acquisition of HD 

Decisions, the divestment of the 

Moroccan business and the launch of 

the EMEA Bureau Modernization 

strategy which is in flight to 

modernize the EMEA Data 

Management and Bureau platforms. 

From a people perspective, Andy is 

proud to have been part of a 

leadership team in the UK&I CSDD 

team which drove up people 

engagement scores from 50 to 74. 

Andy and his wife Sarah have three 

children aged 9, 8, and 16 months and 

outside the regular trips to kids’ 

activities, Andy enjoys running and 

watching or playing a variety of 

sports, including golf and football. 

This year Nicole will have been 

with the organization 14 years, 

after her previous company, 

Passport Health, was acquired in 

October 2013 by Experian. 

Over the last 14 years, Nicole has 

developed from Sales Support, to 

Territory Sales Rep., to Regional 

Manager, Region VP, VP of the Eastern 

US, to SVP. 

Key achievements Nicole has been a 

part of include never having a quota 

she as an individual or her team didn’t 

meet and being a part of the core sales 

group that helped grow Passport 

Health rapidly from a $10m to $125m 

business, which eventually resulted in 

the sale to Experian. But her most 

fulfilling accomplishment is hiring and 

watching her employees grow and 

meet their professional goals. 

Nicole has a Bachelor’s Degree in 

Marketing/Advertising from 

Marquette University – Cum Laude – 

and a Masters in Business 

Administration – Magna Cum Laude 

– from Benedictine University. 

She spends her free time with her 

family, particularly her mother, two 

children, and her husband. She also 

enjoys cooking and watching Chicago 

sports.

Mervyn Lally 

Chief Enterprise Architect & SVP 

Information Technology Global 

Mervyn joined Experian in November 

2015 and currently serves as 

Experian’s Chief Enterprise Architect 

and SVP of Information Technology. 

He is responsible for delivering 

architectural initiatives and enterprisewide 

standards for technology that 

drive revenue and improve efficiency in 

support of Experian’s group strategy. 

Under Mervyn’s leadership and strategic 

vision, a number of transformation initiatives 

have kicked off within Experian IT Services. 

Mervyn’s Enterprise Architecture team has 

partnered with product development teams to 

reinvent the way we work, delivering more 

value to the business and establish 

technology as a competitive differentiator for 

Experian. For example, with our current 

mainframe technology stack, processing and 

pinning millions of consumer records takes 

days and months to complete. But the launch 

of Experian Data Fabric has revolutionized 

how we manage and handle this data. The 

Data Fabric is a big data platform that will 

allow any Business Unit to process and pin 

consumers and attributes in hours and 

minutes, changing the way we will design and 

build products and yielding a significant 

competitive advantage around the globe. 

Prior to joining Experian, Mervyn held senior 

level positions at Land O’Lakes Inc., a $19B 

co-operative in the retail, consumer packaged 

goods and agriculture industries. He led the 

architecture and development teams and 

developed strategy. He also held roles as the 

interim digital transformation leader, IT leader 

for M&A and business unit IT leader. 

Prior to Land O’Lakes, Mervyn spent over 13 

years at Ingersoll Rand in a variety of roles 

including enterprise architecture, global ERP 

transformation programs, development, and 

infrastructure. 

Mervyn loves golf and is driving to be on the 

Senior PGA tour in the next year. Additionally, 

he loves all sports (as a spectator only), such 

as hurling, Gaelic Football, rugby, soccer 

(Manchester United), American football (Green 

Bay Packers), basketball (LA Lakers), and 

baseball. He also enjoys traveling, cooking, 

and DIY especially when enabling 

connected home/smart home.

Joe Manna 

CTO Consumer Services NA 

Joe has been at Experian for two 

years, having started in April 2015. His 

current position is CTO of Experian’s 

North American Consumer Services 

business, where he is responsible for 

product development and delivery for 

the North America business and 

platform and infrastructure support for 

both the NA and UK&I Experian 

Consumer Services. 

During his time at Experian, his team has 

created and deployed a new platform for the 

NA Direct to Consumer (D2C) business, 

supported the creation and deployment of 

similar platform for the UK&I consumer 

business, transformed how the operate fron 

waterfall to agile, top graded many of the 

positions within the organization, fullyintegrated 

the technology teams from the 

acquisition of CSID, introduced a new lead 

generation product for D2C business in NA, 

introduced a new introductory credit 

protection product for the D2C business in NA 

(with a full credit protection product released 

on May 1), increased the velocity of product 

creation for both D2C and affinity business, 

established a very strong working relationship 

with the business his team supports (it was 

very dysfunctional when he onboarded two 

years ago), established strong working 

relationships across other BUs, particularly in 

getting the MyExperian initiatives successfully 

underway. 

Previously, Joe has held roles in the live event 

ticketing industry as CTO of tickets.com, 

CTO/CIO/COO of Live Nation and Live Nation 

Ticketing, and CTO of Ticketmaster. In those 

roles, he made significant contributions to the 

business, for example, improved technologyrelated 

functions leading to the acquisition by 

Major League Baseball; launced the 

LiveNation.com web and mobile experiences; 

introduced new technology into venues and 

festivals for improving the “in venue” 

experience of shows and live sporting events; 

launched major products for Ticketmaster, 

including the selection of individual seats from 

a venue map to purchase tickets and the 

integration of resale tickets onto 

ticketmaster.com. 

Joe has a double major in computer 

science and mathematics from CSUF, 

graduating in 1987. He likes to spend his 

free time with his kids, skiing, hiking, 

fishing, biking, watching sports like hockey 

and American football. 

He also enjoys watching his son play 

hockey, eldest daughter play water polo, 

and youngest daughter in theater and 

dance.

Louise Nickson 

Marketing Director, Consumer Services 

UK&I 

Louise has been with Experian for six 

years after joining in June 2011. In her 

current position as Marketing Director 

for Consumer Services UK, she is 

accountable for new customer 

acquisitions: 4M new customers; 

existing customer comms (CRM); 

deliver ARPU (average revenue per 

customer) through engagement and 

cross sell; onsite optimization and 

conversion; social media content, 

design, and creative. 

Her previous roles at Experian have always 

been within Consumer Services UK. Her 

original role was Head of Online Marketing 

delivering digital campaigns for new 

customer acquisition. This role evolved twice 

to include all media channels beyond digital 

and diversifying from acquisitions to include 

all aspects of marketing, including customer 

engagement targets and social media content 

and design. She was then promoted from 

‘Head of’ to Director level in April 2013. 

During her first year at Experian, some of her 

key achievements have included, leading her 

team to bring CreditExpert new customer 

acquisition back into YoY growth following 

two years of significant decline; introducing 

Ad serving and Marketing Channel Analytics 

capabilities to better understand marketing 

campaign performance and website behavior. 

More recently, she led the marketing team to 

launch a free product to market following 

severe competitor disruption. 

Prior to Experian, Louise worked in the 

commercial division of Which?, a consumer 

brand providing reviews, primarily on white 

and brown goods, for six years. They reinvest 

subscription revenue to fund their work as a 

consumer champion on broad issues, such as 

reclaiming bank charges and preventing junk 

food marketing to children. She joined in 2005 

directly from the university in the role of Digital 

Marketing Assistant, where she then achieved 

five promotions, progressing through the 

marketing ranks and culminating in her role as 

Head of Acquisition Marketing. 

Louise has a Business and Marketing degree 

at Canterbury University, where she achieved a 

first classification. 

In her free time, she enjoys keeping fit and 

running after her two year old daughter. 

Louise has also been an Irish Dancer and 

competed to a high standard from the ages of 

5-21. This hobby enabled her to travel the 

world for competitions and perform to large 

audiences across the globe as part of a dance 

troupe on her holidays from the university.

Beatriz Raulino 

Director, Go to Market & Consulting – Decision 

Analytics & Marketing Services LATAM 

Beatriz joined Experian in March 2015 

coming from a 22-year career in the 

consulting business, starting at PwC 

and then IBM Global Business 

Consulting in 2002 after IBM acquired 

PwC’s consulting division. 

She is currently responsible for the Go to 

Market & Consulting organization for Decision 

Analytics and Marketing Services in Brazil, 

leading a team of 40+ people. 

Until October 2016, she was dedicated only to 

Decision Analytics, and during this period was 

part of a huge transformation in DA Brazil in 

which they completely repositioned their 

offerings and value propositions, led the 

“OneExperian” approach through integrated 

solutions that addressed client needs 

regardless of the internal BU organization, 

formed a strong partnership with the Sales 

team and worked closely with the global team 

and other regions. 

Some results of this transformation were 30% 

YoY growth of the core DA revenue 

(decisioning software, Fraud & ID, analytics 

consulting, business consulting), 

overachieving budget by 14%: Relevant wins 

creating the footprint needed in the market in 

beating their direct competition: ~9M in 

software platform sales bringing in 7 new 

logos beating FICO, Crivo, Neurotech, plus 80% 

YoY growth in Business Consulting: Growing 

the Go to Market team from 6 to 16 pre-sales 

and 7 to 11 business consultants to drive a 

better market coverage and generate new and 

sustainable pipeline for future growth. 

By fully repositioning their Business 

Consulting practice to work both in sales 

efforts and as part of software platform and 

analytics delivery, Beatriz and her team 

improved scope management and delivered 

proper value to their clients. 

Her last job in IBM prior to joining Experian 

was as an Associated Partner in the Telecom 

industry for Global Business Services, where 

she led sales/pre-sales efforts in their top 

telco clients in Brazil, mostly focused on 

analytics, IT transformation, and data 

architectures. While at IBM, she also led the 

Business Analytics Practice (120+ 

practitioners) in 2008 and the overall 

Consulting & System Integration on Practice 

(400+ practitioners) in 2010. 

Beatriz is a very client-focused/facing person, 

with her main strength in understanding client 

and market needs and translating them into 

compelling value propositions and 

commercial models to drive business, always 

leading teams in a matrix organization to 

achieve results. 

She graduated in Computer Sciences and her 

free time is dedicated to travel, spending time 

with friends, and reading.

Jay Stocki 

SVP Product & Data Strategy, Targeting NA 

Karen Tatten 

SVP Strategic Sales NA 

Jay has been at Experian for over 

three years and in his current role 

as SVP of Product and Data 

Strategy for Targeting in North 

America, he is responsible for the 

direction and management of the 

entire product portfolio. 

An accomplishment he is most proud of 

is helping drive the migration of the 

team from a purely offline data 

company to one that is helping drive the 

digital strategy of their clients. The 

sales force has been completely 

retrained through the creation of 

internal courses and ‘playbooks’. Most 

of the team has also passed the IAB’s 

digital media certification exam. Their 

product portfolio and team is prepared 

to continue the growth in the digital 

market. 

Prior to Experian, Jay founded and grew 

a boutique management consulting 

firm, Talmont Consulting, that worked 

with Internet Service Providers (ISP), 

eventually selling it to CenturyLink, a 

large US ISP. 

Prior to Talmont, he ran the central 

region at Yahoo and prior to Yahoo, he 

was part of two successful start-ups 

– Corio and NVIDIA. 

He began his career with Anderson 

Consulting (now Accenture) and has 

an undergraduate degree in Computer 

Engineering and an MBA in Finance 

and Strategy from the University of 

Michigan. 

In his spare time, Jay likes to be active 

with his wife and two girls, which 

includes snowboarding, skiing, and 

wake surfing. He is also a fan of 

chasing down a white ball around a 

golf course when he can get away. 

Karen joined Experian 10 years 

ago and has held roles including 

VP Fraud Sales, VP DA Strategic 

Sales, and VP Strategic 

Alliances. Her current role is 

Senior Vice President Strategic 

Sales, where she leads the sales 

organization and is responsible 

for $200M revenue protection 

and YoY growth. 

A key achievement for Karen during 

her time with Experian has been the 

successful transformation of the 

strategic sales organization, leading it 

back to growth, as well as 

transforming the strategic alliance 

organization into a business 

development culture, which helped 

drive them to greater growth. She was 

also involved in the development of the 

hybrid sales model in DA in order to 

streamline engagement model, which 

improve client satisfaction and also 

provided career advancement 

opportunities for sales. 

Karen has previously worked for First 

Data Corporation as Vice President 

Sales and Business Development, 

She has a Bachelor of Science Degree 

and in her free time enjoys yoga, 

cooking, and tennis.

North American Headquarters 

475 Anton Blvd. 

Costa Mesa, CA 92626 

1 714 830 7000 

www.experian.com 

© Experian 2017. 

Experian Ltd is authorized and regulated by the Financial Conduct Authority. Experian Ltd 

is registered in England and Wales under company registration number 65331. 

The word “EXPERIAN” and the graphical device are trade marks of Experian and/or its 

associated companies and may be registered in the EU, USA and other countries. The 

graphical device is a registered Community design in the EU. 

All rights reserved.

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